Worksheet

Reward comparison sheet

A one-page grid. Each row is a reward: welcome code, win-back code, points per order, spend tier, birthday gift or sample with order. Columns cover the trigger, the cost at your margin, when the cost lands, the leakage risk and the setup effort in the store. A second block records margin per order for the two test groups.

Name: ______________________   Business: ______________________   Date: ______________

Scroll the table sideways to see every column.

Cross out or rewrite any heading that does not fit your business. From the guide “Loyalty points vs discount codes for repeat beauty buyers”, www.gullysystem.com/blog/loyalty-points-vs-discount-codes-for-repeat-beauty-buyers