Worksheet

Drop-off diagnosis sheet

Worksheet with three blocks. The top block is a funnel table with step name, users reaching it, users lost and the share of sign-ups still active. The middle block lists every lost user, the last step reached, a cause bucket of confusion, missing value or wrong audience, and a line of evidence. The bottom block holds one fix. Beside it go the start date and the count that the next review must beat at the same step in the funnel table above.

Name: ______________________   Business: ______________________   Date: ______________

Scroll the table sideways to see every column.

Cross out or rewrite any heading that does not fit your business. From the guide “Pilot users signed up but stopped coming back: read the drop off”, www.gullysystem.com/blog/pilot-users-signed-up-but-stopped-coming-back-read-the-drop-off