WhatsApp Business API Integration for Orders and Support
WhatsApp Business API integration connects a business number to the order, booking or support system that holds your customer records. Dispatch messages go out automatically, and replies land in one shared queue.
What the API adds over a shared handset
The WhatsApp Business app runs on one phone, and the whole chat history lives on that device. The API is meant for automation and for several agents working one shared queue of conversations, each seeing the same history. Handover is simple. Your billing system can trigger a dispatch message on its own. A customer messaging the number reaches your business records, not a personal handset.
What is connected to the number
What Meta asks for first
- Business verification for your company, which takes paperwork on your side
- Message templates submitted to Meta and approved before anything goes out proactively
- Customer opt-in, because unsolicited business messages are not permitted
Where responsibility sits
Template approval and business verification sit with Meta. Templates are drafted in a form likely to pass, and the approval queue then takes its own time.
Frequently asked questions
Is the WhatsApp Business API the same as the WhatsApp Business app?
No. The app is free, runs on one phone and suits one person answering chats. The API has no screen of its own. It is a connection wired into a shared inbox or your own software.
Can we message any customer whenever we like?
No. Outside a customer-initiated window only an approved template may be sent, and the person must have opted in. That is a platform rule.
Who approves our WhatsApp Business account?
Meta does, through a business verification check against your company documents. It takes its own time. What is needed is prepared and the submission is guided, and the decision is theirs.
Does Meta charge separately from the setup work?
Yes. Conversations are billed by Meta through the solution provider that holds your number. That invoice arrives separately from ours.
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