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WhatsApp Business API Integration for Orders, Support and Alerts

For businesses already messaging customers from a personal or shared phone, we set up the WhatsApp Business API and connect it to your order, support or booking system so messages send automatically and replies land in one place.

What the WhatsApp Business API Adds Over a Regular Number

A regular WhatsApp Business app works from one phone with one person watching it. The API is the version built for automated, multi-agent and high-volume use. It lets your order system send a delivery update itself, lets more than one support agent handle chats from a shared inbox, and lets customers message a number that stays connected to your business records instead of someone's personal handset.

What We Wire Into WhatsApp

Order and Delivery Updates

Status changes in your order system trigger a WhatsApp message automatically, using pre-approved templates for confirmations, dispatch and delivery.

Two-Way Support Conversations

Incoming messages route to a shared inbox or your support tool, with conversation history attached to the customer record instead of sitting in a phone's chat list.

Catalogue and Product Enquiries

Your product catalogue is made available inside WhatsApp, so a customer can browse and enquire without leaving the chat.

Payment and Booking Links

Payment links, appointment confirmations or document requests are sent directly through the same conversation the customer started.

What WhatsApp Requires Before Any of This Works

  • A Meta Business verification for your company, which takes time and paperwork on your side.
  • Message templates for anything sent proactively, submitted to Meta for approval before use.
  • Customer opt-in, since WhatsApp does not allow unsolicited business messages outside an open conversation window.

Where This Is Commonly Used

  • A service business confirming and reminding appointments without a person sending each message
  • A retailer answering product questions and sharing a catalogue through chat
  • A team currently juggling one shared phone between several support staff
FAQ

Frequently asked questions

Is WhatsApp Business API the same as the WhatsApp Business app?

No. The app is free, works from one phone, and is meant for a single person managing conversations. The API has no app interface of its own; it is a data connection that we wire into a support tool or your own system, built for automation and multiple agents.

Who approves our WhatsApp Business account?

Meta does, through a business verification process. It requires your business details and documentation, and the approval sits with Meta rather than with us, though we guide you through what is needed.

Can we message any customer at any time?

No. WhatsApp restricts businesses from starting conversations outside a customer-initiated 24-hour window unless using a pre-approved template message, and customers must have opted in. This is a platform rule, not something we can bypass.

How long does template approval take?

It depends on Meta's review queue and how closely the template follows their content guidelines, which is outside our control. We help draft templates that are more likely to pass on the first submission.

Can our existing support team keep using it the way they do now?

Yes, with a shared inbox tool connected to the API, multiple agents can see and reply to conversations, which is often smoother than the single-phone setup it replaces.

What drives the cost of a WhatsApp Business API setup?

How many message flows are automated, how many templates need drafting, whether it connects to an existing support tool or a custom-built inbox, and whether catalogue or payment features are included.

Does WhatsApp charge separately from your setup cost?

Yes. Meta charges per conversation once you exceed the free monthly tier, and this is billed directly by the WhatsApp Business Solution Provider handling your account, separate from our development work.

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