Worksheet

Loyalty scheme cost sheet

Work out what one point costs at gross margin, the expected redemption rate and the annual liability before launch. One page of arithmetic separates a scheme that is generous on paper from one the bakery can afford.

Name: ______________________   Business: ______________________   Date: ______________

Scroll the table sideways to see every column.

Cross out or rewrite any heading that does not fit your business. From the guide “Bakery Loyalty Programmes: What Actually Brings Customers Back”, www.gullysystem.com/blog/bakery-loyalty-programmes-that-bring-customers-back