Marketing Campaigns for Lapsed Detailing Customers

Marketing campaign management for a detailing studio sends SMS, email and WhatsApp messages to customers already on the records. A win-back offer goes to cars not seen in three months.

Share your requirements

Lists from your own records

The records show which customers have gone quiet.

Cars not seen for months

Customers with no visit in three months come out as a list for a win-back message, drawn from bookings already entered rather than from a separate spreadsheet.

Package holders

Members close to the end of their visits can be reached for renewal. Timing follows the balance.

Split by service

A ceramic coating customer and a weekly wash customer can be messaged separately.

Sending the message

Choose the channel, the list and the date.

Three channels

SMS, email and WhatsApp, chosen to suit the customer being written to.

Timed to the season

A campaign can go to the whole customer list ahead of the monsoon rush, or to a narrower list at any other point in the year.

Written once

One message goes to the chosen list instead of being forwarded by hand from a personal phone.

Checking the result

Whether a campaign worked can be read from the records.

Bookings after the send

Campaign results sit on the same dashboard as bookings and billing.

Which list answers

Coating customers and wash customers respond differently, and the numbers show by how much, so the next list can be chosen with that in view. Guesswork drops.

What a discount cannot do

An offer can fill a quiet day. It does not recover a customer who left unhappy with the work.

FAQ

Frequently asked questions

Does a marketing campaign need the customer’s consent?

Yes. Consent is the studio’s responsibility rather than the software’s. Messages should go to people who gave a number for this purpose, and the record shows what was sent to whom.

Can campaigns go out over WhatsApp?

Yes. WhatsApp is one of the channels the product connects to, alongside SMS and email. The setup for your studio is agreed during configuration.

What makes a win-back message worth sending?

A real gap in visits. A customer who used to come every six weeks and has stopped is a better recipient than the whole list.

Talk to us

Tell us what you need.

Share your requirements and one of our engineers will come back to you within one business day.

What happens after you share your requirements

A senior engineer reads your answers. Nobody phones first.
Within one business day you get a written note: what we understood, what we would start with, and the questions we still have.
If it fits, a proposal follows with the order of work, what we need from you and what you receive at each step.
No call is booked and nothing is paid until you have read the note. Your details stay with us.

Start with your requirements

Seven short steps that tell us what you need. A senior engineer reads them before anyone gets in touch.