Salesforce and HubSpot Integration for Sales and Marketing Data
For businesses running Salesforce or HubSpot as their sales or marketing system of record, we connect it to your website, support desk or ERP so leads, deals and campaign data move automatically.
Why These Platforms Need Outside Connections
Salesforce and HubSpot are built to be extended, with well-documented APIs, but out of the box they only know what is typed into them. Website enquiries, support tickets, product usage and billing events all live elsewhere, and without a connection your sales and marketing teams are working from a partial picture.
What We Typically Connect
Website and Landing Page Forms
Form submissions and tracked visitor activity land as leads with the source and campaign already attached, instead of arriving as an unlabelled email.
Support and Ticketing Systems
Ticket history and satisfaction data appear on the account record, so a renewal or upsell conversation happens with the full picture, not just the sales history.
Billing and ERP Data
Invoice status, payment history and order value sync onto the account or opportunity, so account health is not judged on pipeline stage alone.
Marketing Automation Events
Email opens, campaign responses and lifecycle stage changes update lead scoring and routing rules automatically.
Salesforce and HubSpot Are Not the Same Build
- Salesforce integrations usually involve custom objects, validation rules and a sandbox environment for testing before anything touches production.
- HubSpot integrations more often work through its native workflow and API layer, with less custom object modelling.
- Where a business runs both, HubSpot for marketing and Salesforce for sales, the handoff between the two is itself a flow that needs defining.
Things That Affect the Build
- Which Salesforce edition or HubSpot tier you are on, since API access and object limits vary by plan.
- How many custom fields and validation rules already exist on your objects.
- Whether deduplication rules are needed to stop the same contact arriving twice from different sources.
Frequently asked questions
Do you build inside Salesforce and HubSpot, or only around them?
Both, depending on what is needed. Some work is native, such as flows, workflows and custom objects built inside the platform, and some is an external service that calls their API from your other systems. We tell you which applies before starting.
Does our Salesforce or HubSpot plan affect what's possible?
Yes. API call limits, custom object allowances and available automation tools differ by edition and tier, so we confirm your plan early since it can change what needs building externally versus what the platform already supports.
Can this stop duplicate leads coming in from different sources?
Yes, that is usually part of the design. We define matching rules, typically email or phone, so a contact who fills a form and later calls in is recognised as the same lead rather than creating a second record.
What drives the cost of a Salesforce or HubSpot integration?
The number of objects and fields involved, whether custom validation or approval logic needs to be respected, how many source systems are feeding in, and whether deduplication and lead-routing rules need to be built.
What drives the timeline for a Salesforce or HubSpot build?
Access to a sandbox environment for testing, how quickly custom field and validation logic can be documented by whoever set up your instance originally, and how much your sales and marketing teams need to test before trusting automated lead routing.
Can this be extended later if we add more marketing tools?
Yes. Because the connection is built against documented APIs rather than a one-off script, new sources can be added later without rebuilding the existing flows.
Tell us what you need.
Send a short brief and one of our engineers will come back to you — usually the same day.
- No obligation
- We reply the same working day
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