Custom software · Real estate developers

Build a developer system around your towers, not around a template.

A project is sold twice. Once to the buyer who walks into the site office on a Sunday. Once again to the bank, the channel partner and the accounts desk, which all need that unit to mean the same thing.

That is where the unit chart in Excel starts to hurt. Two executives block the ninth-floor corner flat. A slab is cast on Tuesday and the demand letters go out the week after, while a partner argues about who registered the buyer first.

A system here has to hold the project the way you sell it: block, tower, floor, unit, payment plan, milestone and the person responsible for the next call.

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Who this is for

Developers and property businesses we can build for.

One tower, or four projects across two cities with a different partner in each. Everything here is scoped to the inventory you are actually selling.

Residential apartment developers
Villa and row-house developers
Plotted development companies
Layout and land developers
Commercial and office developers
Retail and mall developers
Mixed-use developers
Township developers
Redevelopment and joint development builders
Affordable housing developers
Farmhouse and second-home developers
Warehousing and industrial park developers
Multi-project developer groups
Developers with an in-house sales team
Developers selling through channel partners
Property marketing companies
Developers with their own facility arm

What can be built

The modules, and what each one covers.

Nothing here is a fixed package. Each module is built, left out or changed to match how your organisation already works.

Project and tower structure

The spine of the system, set up the way your own drawings are numbered.

Project and phase
RERA registration number
Block, tower and wing
Floor and unit numbering
Unit type and configuration
Carpet, built-up and super built-up area
Facing and view
Car park allocation
Amenities mapped to the project
Approval and document set
Launch and possession status

The unit chart

One chart, one truth, visible to every executive at the same moment.

Available units
Held units with a hold expiry
Blocked units
Booked units
Agreement executed
Registered units
Cancelled units
Unsold inventory by type
Inventory ageing

A hold that never expires is how a chart goes stale. The hold period is set by you, and the unit releases itself when it runs out.

Pricing

Base rate per square foot
Floor rise
Preferred location charges
Car park charge
Club and amenity charges
Infrastructure and legal charges
Maintenance deposit and corpus
GST treatment
Stamp duty and registration estimate
Approved discount limits
Cost sheet generation

Enquiries and lead CRM

Enquiries arrive from portals, hoardings, the website, referrals, partners and people who simply walk in on a Sunday.

Lead capture by source
Duplicate phone number flagging
Budget and configuration wanted
Project interest
Assignment to an executive
Next action and due date
Call and visit history
Lead stage
Cold and lost leads with reason
Reassignment on exit

The site office can open the morning list and see who is expected, with the executive accompanying each family.

Booking

Booking form
Applicant and co-applicant details
KYC documents
Unit and car park
Cost sheet attached
Payment plan chosen
Booking amount and receipt
Approval where a discount applies
Allotment letter
Booking cancellation with reason

Payment plans

A construction-linked plan depends on somebody remembering that the slab was cast.

Construction-linked plan
Down payment plan
Possession-linked plan
Custom instalment plan
Milestone definition per tower
Percentage split per milestone
Taxes on each milestone
Plan change with approval

Demands and collections

Milestone achieved
Milestone marked at site
Demand raised
Demand letter sent
Reminder
Payment received
Receipt issued
Ledger updated

The buyer ledger

Total consideration
Demands raised to date
Amount received
Amount outstanding
Interest on delayed payment
Taxes collected
TDS deducted by the buyer
Bank disbursements
Own contribution
Statement of account

A buyer asking what he has paid should get a statement in a minute, not after an afternoon of matching bank entries against Tally receipts.

Home loans

Most of a developer’s collections arrive from a bank, not from the buyer.

Bank or housing finance company
Loan application status
Sanction amount and date
Documents pending with the bank
Disbursement schedule
Disbursement received
Tripartite agreement
Bank NOC
Loan rejection and fallback

Channel partner portal

For many developers the partner is the sales team, and a portal treats him like one.

Partner registration and RERA number
Lead registration with timestamp
Lead ownership window
Project inventory and pricing access
Site visit booking
Booking status
Brokerage statement
Payout status
Marketing material download

The timestamp on a registered lead is what settles a brokerage argument, so the rule for who owns a lead is written into the system and agreed before go-live.

Brokerage

Brokerage slab by project
Partner-specific terms
Eligibility on booking or on registration
Invoice from partner
Deduction against cancellation
Approval workflow
Payout release
Partner ledger
Dispute record

Agreement and registration

Booking
Agreement drafted
Buyer review
Stamp duty
Agreement executed
Registration appointment
Registered document
Copy to buyer file

Documents per unit

Booking form and KYC
Cost sheet
Allotment letter
Agreement to sell
Sale deed
Receipts
Demand letters
Bank sanction and disbursement letters
Possession letter
Khata and tax documents

Storing a document is not the same as certifying it. The system keeps the file and the version; what is legally correct stays with your advocate.

Buyer portal

Unit and payment plan
Demands and due dates
Payment history and receipts
Outstanding balance
Construction progress updates
Documents
Raise a query
Snag reporting after possession
Online payment

Construction progress

The site update that drives the demand letter, entered by the person who can see the slab.

Tower-wise stage
Milestone completion date
Site photographs
Engineer confirmation
Delay reason
Revised milestone date
Progress update to buyers
Progress against plan

Contractors and RA bills

Contractor and work order
BOQ items and rates
Work measurement
Running account bill
Deductions and retention
Advance adjustment
Bill approval
Payment release
Contractor ledger

Project cost

Budget by head
Land cost
Approval and statutory cost
Construction cost
Marketing and brokerage cost
Finance cost
Committed cost
Actual against budget
Cost per square foot

Cancellations and transfers

Cancellation request
Refund calculation
Deductions as per agreement
Approval
Refund payment
Unit returned to inventory
Nomination and transfer
Transfer charges
Revised buyer record

Possession and handover

Completion
Final demand
Dues cleared
Snag inspection
Snag closure
Possession letter
Keys handed over
Khata and utility transfer

After handover

The part that decides whether the buyer recommends you to his brother.

Defect liability requests
Snag tickets and closure
Maintenance billing
Corpus and deposit records
Association handover documents
Common area assets
Vendor contacts
Resident communication

Roles and access

Management
Sales head
Sales executive
CRM executive
Site engineer
Project manager
Purchase team
Accounts team
Legal team
Channel partner
Buyer

Multiple projects

Project-wise inventory
Project-wise sales
Collections by project
Cost by project
Team performance by project
Source performance by project
Partner contribution
Consolidated management view

Management dashboards

Units sold and unsold
Inventory value at current price
Bookings this month
Site visits and conversion
Lead source performance
Demands raised and collected
Overdue collections and ageing
Bank disbursements pending
Cancellation rate
Brokerage payable
Construction against plan
Cost against budget

WhatsApp, SMS and email

Site visit reminder
Booking confirmation
Demand letter
Payment reminder
Receipt
Construction update
Document request
Possession intimation

A reminder that a demand is due can go out on its own. The demand letter itself still carries a signature, and the provider approves the reminder template before any of it moves.

Integrations

Property portals and lead sources
Your website enquiry forms
Payment gateways
Tally and accounting software
SMS and WhatsApp providers
Digital signature providers
Existing CRM data
Cloud document storage

Pulling leads out of a portal depends on the access that portal gives you under your own account. We build to what it permits.

Audit trail

In a sales office, the record of who changed what is worth as much as the record itself.

Unit status changes
Discount approvals
Price changes
Lead reassignment
Booking cancellation
Refund approval
Brokerage changes
Document uploads and deletions

The journey

One connected workflow, end to end.

Every stage below can sit in one system, so nobody re-enters what the last stage already captured.

Enquiry
Site visit
Negotiation
Unit hold
Booking
Allotment
Payment plan
Demands
Collections
Agreement and registration
Construction updates
Possession
Handover and after-sales

Built in phases

You do not have to replace everything at once.

Each phase is usable on its own, so the system earns its place before the next part is built.

1
Inventory and sales
Project structure, the unit chart, pricing, leads, site visits and bookings. The site office and the sales team work on this much alone.
2
Money
Payment plans, milestone demands, receipts, the buyer ledger, home loan tracking and the buyer portal that stops the statement calls.
3
Partners and documents
The channel partner portal, lead registration, brokerage, agreements, registration and the document set per unit.
4
Site and handover
Construction progress, contractor bills, material at site, project cost, possession and the snag list after handover.

How we work

How a build actually runs.

01
Understand
We sit with the site office, the CRM desk and accounts, and watch one booking travel through all three.
02
Map
Projects, towers, unit types, payment plans, milestones, approvals and the handover points between teams.
03
Design
The unit chart, the buyer record and the partner portal are drawn around your own numbering, not a template.
04
Build
Inventory and leads come first, almost always. A sales team will not open a system that cannot show what is left to sell.
05
Test
Your executives run live enquiries and one real booking through it before anything goes live.
06
Deploy
The system goes live project by project, with the site office trained before the head office is.
07
Improve
The partner portal, the buyer portal and the site modules are added as the project moves.

What we can build

Systems we can put together for you.

Real estate CRM
Project inventory management systems
Booking and allotment systems
Payment plan and demand systems
Collections and receivables systems
Channel partner portals
Buyer portals
Sales team mobile applications
Site progress tracking systems
Contractor billing systems
Project cost systems
Possession and handover systems
Management dashboards
Multi-project developer platforms

Common questions

Questions owners ask before starting.

What is custom real estate developer software?

A ready package expects every developer to configure it the same way. Your projects, unit numbering, payment plans and partner terms are what this is written around. It matters most where your payment plan or your brokerage rule is unusual.

Can two executives be stopped from blocking the same flat?

Yes. A unit can be held by one executive at a time, the hold carries an expiry, and the chart every executive sees is the same chart.

Can demand letters go out when a slab is cast?

Yes. The site engineer marks the milestone, and the demands for every unit on that plan can be raised together instead of one at a time.

Can channel partners register their own leads?

Yes, through a partner portal that records the time of registration. The ownership rule is agreed with you first, because that is what settles disputes later.

Can buyers see their payment status online?

Yes, through a buyer portal showing demands, receipts, outstanding amounts and construction updates, with online payment where you want it.

Can it handle plotted developments and villas?

Yes. Plots, villas and row houses are set up with their own numbering, areas and payment stages, which are not the same as an apartment tower’s.

Do you already have a product for this?

Yes, and it may be enough. Our Real Estate CRM covers enquiries, site visits, unit charts, bookings and demands. If that fits, adapting it costs less than building, and we will tell you when it does.

Will it work with Tally?

Usually yes. Receipts, demands and contractor bills can move across, so nobody is entering the same figure in two places.

Can it track RERA details?

It can hold your RERA registration numbers, project details, approved plans and the documents you publish. What you are required to file remains a matter for your legal and compliance advisers.

Can we run several projects on one system?

Yes. Each project keeps its own inventory, pricing, team and milestones, and management sees the group consolidated.

Can we start with only the sales part?

Yes, and most developers should. Inventory, leads, site visits and bookings first, then collections, then the site and handover modules.

Can it manage contractor bills and site material?

Yes. Work orders, BOQ rates, measurements, running account bills, retention and site material issue can be handled, though a site with no network will still need entries made later.

Your trade

How we work with this trade.

Real estate developers

Already built

Software we already run for this work.

If one of these fits, it is cheaper and faster than building from scratch. We will say so.

Real Estate CRM

Build a system that knows every unit in every tower.

A developer does not lose money on the units that sell. The money leaks on the hold nobody released, the demand nobody raised, the disbursement nobody followed and the brokerage nobody could prove.

Tell us how your projects, plans and partners actually work. Where our Real Estate CRM already fits we will say so, and the inventory grid is the one thing that cannot wait for the next launch.

Tell us how you work

Tell us how your real estate developers runs today.

We will tell you what can be digitised, what can be connected, what is worth automating, and what you should leave alone.

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