Commerce Analytics and Reporting
One reporting view across your own store, marketplace listings and offline sales, showing what is selling, what is not moving, and where returns are concentrated, instead of exporting each channel separately. Built and run by GullySystem.
Why Four Channels Mean Four Spreadsheets
A business selling through its own store, a marketplace, and offline counters ends up with sales data locked in four different dashboards. Answering a simple question, which product actually made money this month, once returns and marketplace fees are counted, means exporting each one, combining it by hand, and hoping nothing was missed in translation.
What Commerce Analytics and Reporting Covers
Sales Across Every Channel, One View
Revenue, orders and units from your store, marketplace listings and offline counters shown together, with the ability to break it down by channel when needed.
Product and Category Performance
Which products are moving, which are slow, and which are sitting as ageing stock, ranked so a decision on what to reorder or discount does not rely on memory.
Return and Refund Patterns
Returns broken down by product, reason and channel, so a size issue on one product or a fulfilment problem on one channel is visible rather than lost inside a total.
Margin After Real Costs
Discount, marketplace commission, gateway charge and shipping cost set against revenue per order, so a channel or a promotion that looks busy but earns little is visible.
An Example: A Stationery Brand Selling Across Three Channels
A stationery and gifting brand sells on its own site, through a marketplace listing, and to corporate buyers ordering in bulk offline, and currently reviews performance by exporting numbers from each channel separately once a month. A combined reporting view shows that the marketplace channel brings the most orders but the lowest margin once commission is deducted, while corporate bulk orders bring the least volume but the highest margin per order, a pattern that was invisible while each channel was reviewed on its own.
What Shapes the Cost and Timeline of Combined Reporting
- How many channels and systems the data needs to be pulled from
- Whether each channel offers exportable data or an API, or only a manual download
- Which costs, such as commission or gateway fees, need to be included to show true margin
- How often the report needs to update, daily, weekly or in real time
- Whether reporting needs to be broken down by staff, region or campaign, not just product
Frequently asked questions
Do we need this if we only sell through one channel?
A single-channel business can usually get by on that channel's own dashboard. This is built for businesses combining two or more channels where no single dashboard shows the full picture.
What makes reporting across channels cost more than using each channel's own dashboard?
Pulling data out of each channel correctly and combining it with the right costs attached, especially where a channel has no clean export or API, is the work. The report screens themselves are the smaller part.
What usually takes the longest to get right?
Agreeing exactly which numbers matter to your business and how margin should be calculated, because different businesses count cost differently, and that decision drives everything built afterward.
Can this pull from the accounting software we already use?
Yes, where your accounting software allows data export or API access, its numbers can be included alongside your sales channels for a fuller margin picture.
Who owns the reporting data and dashboards?
You do. The underlying data and reports are stored in a system you control and can be exported at any time.
What access do we need to give you before this starts?
Access to each channel's data or dashboard, a decision on which costs should count toward margin, and how often you need the numbers refreshed.
Tell us what you need.
Send a short brief and one of our engineers will come back to you — usually the same day.
- No obligation
- We reply the same working day
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