Custom B2C and B2B Commerce on One Platform
A single commerce platform that shows a retail buyer a simple cart and a business buyer their own pricing, quotation and GST invoice, built on one catalogue and one stock figure, set up and run by GullySystem.
When One Storefront Has to Serve Two Very Different Buyers
A retail buyer wants to add one item to a cart and pay by UPI in a minute. A business buyer wants a quotation, a purchase order number on the invoice, their company GST number captured, and sometimes credit terms. A store built for one of these frustrates the other, and businesses often end up running two disconnected websites, or losing one type of buyer at checkout because the store was never built with them in mind.
What a Combined B2C and B2B Setup Includes
Separate Checkout Paths
Retail checkout stays short, while a business buyer can add a GSTIN, a billing entity name and request a quotation before paying.
Two Price Views on One Catalogue
The retail list price and a logged-in business rate or slab are shown from the same product records, not two separate catalogues.
Business Account Approval
A company account is verified before it can order at business rates or on the credit terms you set for it.
GST-Compliant Invoicing Either Way
Retail invoices and B2B tax invoices with the correct GSTIN and place of supply are generated from the same order.
Purchase Order and Quotation Handling
A business buyer can request a quote, get it approved internally, and convert it to an order that references their own PO number.
An Example: Furnishing a Home, Furnishing an Office
An interiors and furniture brand sells individual pieces to homeowners who pay online and want fast delivery, and also supplies full office fit-outs to companies who need a quotation, staged delivery against a purchase order and a formal tax invoice. One catalogue serves both: the homeowner sees a normal product page and cart, and a logged-in business account sees quantity pricing, a request-quote option and their own order history, without either buyer noticing the store was built to handle someone very different from them.
What Shapes the Cost and Timeline of a Combined Setup
- How many separate rate structures or approval levels business accounts need
- Whether business orders require quotation and internal approval before payment, or can be placed directly
- How your accounting system separates B2C and B2B invoice series and tax treatment
- Whether staged or partial delivery against one purchase order is required
- The number of existing retail and business contract items to bring across
Frequently asked questions
Do we need two separate websites for retail and business buyers?
Usually not. One platform with account-based views handles both, with a business login revealing its own pricing, quotation and order history. A fully separate front end is only worth it when the two buying experiences need to look and feel completely unrelated to each other.
What makes a combined B2C and B2B store cost more than a plain online store?
The business-only features add the cost: account approval, quotation workflow, purchase order handling and GST logic across two invoice types. The number of approval steps and rate structures you need drives this, not simply the fact that businesses are involved.
What usually takes the longest to set up?
Getting your business pricing and invoicing rules correctly agreed and written down before development starts, because disputes later are far more expensive to fix than time spent settling this upfront.
Can this work with the accounting software we already use for B2B invoicing?
Yes, where your accounting software supports export or an API, business invoices generated on the platform can be synced to it rather than entered twice.
Who owns the account data and pricing rules once it is built?
You do. Source code, catalogue and pricing configuration belong to you, hosted in accounts under your own business name.
What do we need to provide before work starts?
Your current retail catalogue, your business account price list or contract terms, and a decision on who inside your company approves new business accounts.
Tell us what you need.
Send a short brief and one of our engineers will come back to you — usually the same day.
- No obligation
- We reply the same working day
- Your details stay private