Wholesale, Dealer and Distributor Ordering Portals
A login-based ordering portal for your dealers and distributors, showing each one their own slab rate, credit limit and repeat order history, so channel orders stop arriving by phone and WhatsApp. Built and run by GullySystem.
Why Dealer Orders Still Travel by Phone and WhatsApp
Dealers do not want to browse a public catalogue at list price and wait for a discount to be confirmed. They want to see their own rate and place an order without a call. When a store shows one price to everyone, dealers keep phoning or texting orders in instead, staff retype what they hear, and the odd wrong item code or quantity slips through every week.
What a Dealer and Distributor Portal Gives Each Side
Dealer Login and Own Price List
Each dealer sees their slab or negotiated rate on login, not the public price shown to a retail visitor.
Credit Limit and Outstanding on Screen
A dealer sees their running balance and credit limit before placing an order, and anything past the limit is held for approval.
Repeat and Bulk Orders
A dealer reorders their last purchase in one action, or uploads a list of item codes and quantities instead of typing each line.
Scheme and Slab Automation
Quantity slabs and time-bound schemes apply automatically at the quantity ordered, without a call to confirm the rate.
Order and Dispatch Visibility
A dealer can see where their order stands, confirmed, invoiced or dispatched, without calling your office to ask.
An Example: A Paint Manufacturer's State-Wide Dealer Network
A paint manufacturer sells through several hundred dealers across multiple states, each on a different slab depending on volume and payment history, and orders currently arrive as calls to a regional sales office that types them into billing by hand. A dealer portal lets each dealer log in, see their own rate and outstanding balance, place an order against their credit limit, and track it through to dispatch, while the regional office only steps in for holds and exceptions.
What Shapes the Cost and Timeline of a Dealer Portal
- How many dealer or distributor tiers and slab structures you run
- Whether credit limit checks should hold an order for approval or block it outright
- Whether dealers need a bulk order upload for large or repeat lists
- How your existing billing or ERP system tracks dealer ledgers and outstanding balances
- Whether the portal needs a native app for dealers ordering from the field
Frequently asked questions
Do we need this if we already sell through a public website?
Yes, when channel buying genuinely differs from public purchase, on rate, credit or minimum quantity. A dealer portal usually sits alongside a public store rather than replacing it, and can be shown only to logged-in dealer accounts.
What makes a dealer portal cost more than a standard online store?
Rate and slab complexity, credit-limit logic and approval workflow, and integration with your existing ledger system are the real cost drivers, not the number of dealers using it.
What usually takes the longest to finalise?
Agreeing the exact slab structure and who approves a credit hold, because that decision runs through the ordering logic on every screen built afterward.
Can dealer credit limits be checked against our existing accounting or ERP ledger?
Yes, if the ledger can be queried or exported. Where it cannot, a copy of dealer balances is synced on a schedule you set.
Who owns the dealer database and order history?
You do. The database, order history and portal source code are handed over and remain fully exportable.
What do we need ready before this can start?
Your dealer list with tiers and slabs, your current credit limit and approval process written down, and a decision on which region or product line to onboard first.
Tell us what you need.
Send a short brief and one of our engineers will come back to you — usually the same day.
- No obligation
- We reply the same working day
- Your details stay private