User Testing & Feedback Loop
Collect feedback from real users to improve features, UI, and flows during or after MVP development.
Overview
The best products evolve through feedback. GullySystem enables structured user testing during MVP or post-launch to uncover friction, validate usability, and guide decisions. We turn raw user insights into actionable product enhancements that improve adoption, retention, and satisfaction.
Benefits
Spot UX Issues Early
Identify confusing screens, missing interactions, or broken flows by observing real users in action.
Build What Users Need
Prioritise features that real users actually want and avoid wasting time on assumptions or overengineering.
Faster Iteration Cycles
Run short feedback loops with real users to update and improve product design or features continuously.
Increase User Retention
Fix pain points and improve first-time user experience based on direct usability feedback and session data.
Reduce Risk Pre-Launch
Validate navigation, messaging, and feature usefulness before scaling or marketing your MVP.
Data-Driven Roadmapping
Plan future releases based on what users do and say—backing up product decisions with real behavioral insight.
What's Included
Test Scenario Planning
Define realistic user tasks and flows to test, ensuring feedback aligns with business goals and user intent.
Moderated & Unmoderated Testing
Run sessions with user interviews or remote self-tests depending on project scope, audience, and timeline.
Usability Recording & Analysis
Record user interactions using tools like Hotjar or Mase to understand pain points and user hesitation.
Survey & Feedback Form Design
Collect qualitative and quantitative input using smart forms embedded in the app or shared post-session.
Bug Reports & UX Logs
Track recurring issues or missed clicks in feedback logs, and compile friction points into fix-ready reports.
Iteration & Follow-Up Testing
Run multiple feedback cycles to validate changes and continuously refine the product with each release.
Tools & Platforms We Use
Hotjar / FullStory
Capture heatmaps, scroll depth, and click behavior to understand how users interact with each screen element.
Mase / Useberry
Conduct rapid prototype testing, get time-on-task data, and learn how users complete predefined goals.
Google Forms / Typeform
Collect structured survey responses post-test to gauge satisfaction, clarity, and feature usefulness.
Lookback / Soom
Host remote user interviews to see reactions live and ask questions as users explore your MVP or prototype.
Figma Prototypes
Test clickable UIs before code is written, helping you validate layout and logic during early design phases.
Analytics + Event Tracking
Use Mixpanel or Google Analytics to map events, user funnels, and drop-offs during product interaction.
Why Choose GullySystem
Structured Feedback Process
We help you plan, run, and document every test session to get reliable, repeatable user insights.
MVP & Post-Launch Support
Whether you're still building or live, our feedback loop helps improve usability at every growth stage.
Tech + Human Insight
Combine quantitative data with real-time user observation to make informed product decisions.
Cross-Platform Testing
Run usability testing for mobile apps, web apps, dashboards, or hybrid products.
Actionable Recommendations
We don’t just collect data—we analyse it and suggest clear changes you can act on quickly.
Iteration-Ready Reports
Get prioritised UX issues and improvement ideas delivered in formats your team can implement immediately.
Use Cases
MVP Feedback Validation
Show your MVP to real users and identify feature gaps or usability issues before launching to the public.
Product Redesign Testing
Run A/B or prototype tests to validate layout and UX choices in a redesign before you ship it.
Investor or Pitch Feedback
Improve demo readiness by learning what investors or early stakeholders find confusing or valuable.
Onboarding Flow Testing
Watch how new users interact with your onboarding and improve activation rates through guided feedback.
Mobile App Testing
Test gestures, navigation, and content hierarchy on various devices with users from your target group.
Landing Page Optimisation
Use eye-tracking and heatmaps to validate whether CTAs, copy, or visuals are grabbing the right attention.
Frequently Asked Questions
Improve your product with real user insights.
GullySystem’s feedback loop helps you iterate smarter, reduce churn, and build features users love.
Start User Testing