Which Source Actually Brought the Bookings
The portal subscription is renewed every year because it sends the most enquiries. Nobody has checked how many of those enquiries ever became a booking.
The numbers a dealer principal asks for
Enquiries by source
Walk-ins, calls, website, ads, and each portal, with what each one converted into.
Conversion by executive
How many enquiries became bookings, by person. Uncomfortable, and the most useful screen on the page.
Stock ageing
By model and colour. Each one shows how long it has been standing on the floor.
Collections
Balances owed on booked and delivered vehicles, beside the commission that has been earned against them.
One showroom, or the whole group
A branch manager reads his own numbers and the GM reads all of them together, and nobody compiles anything on a Sunday evening for a Monday meeting. The reports are the records read a different way, which is why they are ready before the meeting starts.
Decisions these reports are for
- Whether to renew a portal subscription
- Which model to discount before it ages further
- Which executive needs help rather than a target
- How many service reminders turned into bookings
The dashboard only knows what was entered
An executive who logs nothing looks idle, and a source nobody records looks empty. Reporting from a dealership system is a mirror, and in the first month it mostly shows how the showroom keeps records. That is unpleasant and it is also the most valuable thing it does.
Frequently asked questions
Can we download the reports?
Yes, in Excel or PDF. Dealers usually take the commission sheet and the stock ageing report into the monthly meeting.
Does it include workshop numbers?
Service bookings and the reminders that produced them are here. Deeper workshop measures such as bay use and mechanic productivity are not part of this system.
Can we compare this month with last?
Yes, by period, for one branch or across the group. The comparison worth making is usually enquiries against bookings, not bookings alone.
Can a sales manager see only his team?
Yes, roles decide it. A manager opens his team’s conversion and his branch’s stock, while commission across the group stays with accounts and the GM.
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