Lead Management for Auto Dealerships
Lead management puts enquiries from walk-ins, calls, the website, ads and portals into one list. Each enquiry gets an owner, a next action and a date.
Enquiries from six sources
Walk-ins, phone calls, the website form, a Facebook ad, your Google listing and the auto portals arrive from separate places. Lead management puts all of them in one list on one screen. Until that happens, the number of live enquiries is not known.
Owner and date for each enquiry
What the GM reads each morning
- Enquiries with no follow-up for three days
- How many leads each source sent this month
- New enquiries not yet assigned to anybody
- Buyers who took a test drive and have not been called since
It cannot capture what nobody enters
A walk-in whose number stays on the back of a brochure is still lost. Portal leads arrive automatically only where that portal offers a link, and some do not. Entering the enquiry at the showroom stays the dealership’s job.
Frequently asked questions
Can an executive add a walk-in from the floor?
Yes, from a phone while the family is still there. Name, number, model and one line about what they want is enough.
What stops two executives chasing the same buyer?
One owner per enquiry, and a check on the phone number when a new lead arrives. Where the same buyer has come in twice, both trails sit on one record.
Do leads from portals come in on their own?
Where the portal allows a link, yes. Where it does not, somebody enters them, and the source is still recorded so the subscription can be judged on results.
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