Lead Management for Auto Dealerships

Lead management puts enquiries from walk-ins, calls, the website, ads and portals into one list. Each enquiry gets an owner, a next action and a date.

Share your requirements

Enquiries from six sources

Walk-ins, phone calls, the website form, a Facebook ad, your Google listing and the auto portals arrive from separate places. Lead management puts all of them in one list on one screen. Until that happens, the number of live enquiries is not known.

Owner and date for each enquiry

Assigned, not shared

One executive owns the enquiry. A lead that belongs to the whole floor belongs to nobody by midweek, so each new enquiry is assigned to a named person when it arrives.

The next action

Call back, send a quote or fix a test drive, each with a day against it. The morning list is built from those.

What the buyer wants

Model, variant, colour, budget and whether there is an exchange are written down while the family is still in the showroom, so the first call does not repeat the questions.

The duplicate check

The same number coming in from a portal and from an ad shows as one buyer, so several executives do not call.

What the GM reads each morning

Enquiries with no follow-up for three days
How many leads each source sent this month
New enquiries not yet assigned to anybody
Buyers who took a test drive and have not been called since

It cannot capture what nobody enters

A walk-in whose number stays on the back of a brochure is still lost. Portal leads arrive automatically only where that portal offers a link, and some do not. Entering the enquiry at the showroom stays the dealership’s job.

FAQ

Frequently asked questions

Can an executive add a walk-in from the floor?

Yes, from a phone while the family is still there. Name, number, model and one line about what they want is enough.

What stops two executives chasing the same buyer?

One owner per enquiry, and a check on the phone number when a new lead arrives. Where the same buyer has come in twice, both trails sit on one record.

Do leads from portals come in on their own?

Where the portal allows a link, yes. Where it does not, somebody enters them, and the source is still recorded so the subscription can be judged on results.

Talk to us

Tell us what you need.

Share your requirements and one of our engineers will come back to you within one business day.

What happens after you share your requirements

A senior engineer reads your answers. Nobody phones first.
Within one business day you get a written note: what we understood, what we would start with, and the questions we still have.
If it fits, a proposal follows with the order of work, what we need from you and what you receive at each step.
No call is booked and nothing is paid until you have read the note. Your details stay with us.

Start with your requirements

Seven short steps that tell us what you need. A senior engineer reads them before anyone gets in touch.