E-commerce software · Custom software solution

Face Makeup E-commerce & Shade Matching Software

This solution holds depth, undertone and finish for every shade, offers a finder that suggests likely matches, sells sample packs and tracks exchanges. It is custom software for brands with wide base ranges, and it sits beside the configured store described on the category page.

Discuss your requirement The business view

Product status

Custom software solution, built to your requirements

No existing GullySystem product matches buyers to makeup shades, so the shade finder and sample tracking would be custom. The wider store can run as the configured category solution beside it.

There is no published price, free trial or live demo for this solution. Scope and cost are settled in a written proposal after discovery.

Purpose and users

Shade is the main reason a base product sells. It is also the main reason it comes back. The system treats it as structured data that can be searched, compared and corrected over time, instead of leaving it as a name and a photograph on a product page.

It does not read skin from a photograph or promise a match. It suggests shades from the data you hold and learns from the exchanges you record.

Shade data editors
Customer care advisers
Warehouse teams
Makeup artists
Owners

Modules

What is in the system.

Shade data

Depth, undertone, finish and coverage on a single scale.

Finder

A few questions return a short list of shades.

Sample packs

Small packs of selected shades sold or given with an order.

Exchange log

Records which shade was bought, which replaced it and why.

Workflows

How the work runs through it.

Finder to sample to order

A buyer answers questions, tries a sample of two shades, and orders the full size of whichever one worked on their skin.

Exchange feedback

An exchange is recorded with the reason, and the shade data is reviewed for the pair involved.

Catalogue and product data

What each product record holds.

Shade scale

A depth range and undertone options defined once for the brand.

Equivalents

A table linking your shades to those of other brands, where you hold the data.

Samples

Which shades can be sampled and in which pack sizes.

Pricing and order rules

How prices and orders are set.

Sample pricing

Free, priced, or credited against a full-size order later on.

Exchange rules

A limit on the number and timing of exchanges.

Artist links

A private link for an artist to share with clients, with the artist’s own code.

Stock and fulfilment

From stock to the doorstep.

Sample stock

Minis counted apart from full-size units.

Batch dates

Orders drawn from the earliest valid batch.

Packing sample sets

A pick list that shows which samples go with which order.

Payments, returns and refunds

Taking money and giving it back.

Payments

Samples and full sizes paid together or apart through your provider.

Exchanges

A replacement dispatched when the first item is checked in, within your opened-item policy.

Admin controls and reporting

What the team can see and change.

Shade performance

Orders, exchanges and sample conversions by shade.

Finder results

How often the finder’s first suggestion was the shade that stayed.

Integrations

What it connects to, and on what terms.

Main store

Reads the same products and stock as the configured storefront.

Messaging

Follow-up after a sample, by email and by WhatsApp where it is set up.

Feeds

Shade names and images passed to marketplaces that accept them.

Deployment

How it is set up and run.

Custom build beside the store

The finder and sample tracking connect to whichever store platform discovery selects, so the main storefront can stay as configured.

Phased

Shade data first, then the finder, then samples.

Customisation boundaries

What can change, and where the edge is.

What can change

Questions, shade scale and sample rules follow your range.

Where the edge is

Skin analysis and claims about results are outside the software.

Migration and training

Moving over and getting people ready.

Loading shade data

Your shade list is entered or imported, and a sample of shades is checked against swatches.

Training

Advisers learn to read the finder’s suggestions and to record exchanges.

Support scope

What support covers.

Scope

Contacts, hours and covered fixes are written into the agreement.

Outside scope

Photo-based matching, new markets and larger changes are quoted separately.

What already exists.

Wholesale and B2B Ordering Software

A price-list ordering portal for dealers and retailers, wired to stock, credit limits and dispatch.

Learn more

Services

How it gets built.

For the business side, see Software solutions for face makeup e-commerce.

Common questions

Questions about this solution.

Can I buy this as a ready-made plug-in?

No. It is custom software for each brand. Nothing of this kind exists as a GullySystem product today.

Does the finder learn over time?

It reports patterns in exchanges so your team can adjust shade data. It does not change the data itself.

Can it cover several brands in one store?

Yes, if each brand’s shade data is entered on the common scale and equivalents are supplied.

Requirement discussion

Talk through your commerce requirement.

Describe what you sell, where you sell it and what is slowing you down. An engineer will reply within one business day.

No obligation
A reply within one business day
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