E-commerce software · Configured implementation

Beauty & Makeup E-commerce Platform and Stock Software

This is a configured storefront for makeup brands, retailers and distributors. It rests on shade variants, batch and expiry stock, sample and gift rules, launches and returns grading, and discovery selects the platform. It does not review claims, source stock or replace a shop’s own counter system.

Discuss your requirement The business view

Product status

Configured implementation on a commerce platform chosen in discovery

Discovery selects the commerce platform on which the storefront and dealer catalogue are configured, and shade-level and batch-level stock rules are added around it. No existing GullySystem product runs a makeup storefront.

There is no published price, free trial or live demo for this solution. Scope and cost are settled in a written proposal after discovery.

Purpose and users

The store reads the same shade-level stock the warehouse counts. When a batch is received, picked or held back, the listing reflects it.

It covers the storefront, stock, order flow and returns. It does not manufacture, test or approve products, and it does not decide label wording.

Merchandisers
Warehouse leads
Customer care
Trade buyers
Owners

Modules

What is in the system.

Storefront and dealer login

A consumer store and a trade catalogue reading one set of products.

Shade and variant manager

Shades, swatches, finishes and pack sizes with one stock line each.

Batch and expiry stock

Receiving by batch, earliest-expiry picking and a minimum life rule.

Promotions and samples

Gift with purchase, minis and bundles drawn from their own stock.

Returns grading

Sealed, opened and damaged returns handled by separate rules.

Workflows

How the work runs through it.

Receive, list and sell

A delivery is received with its batches, shades are published and orders pick from the earliest-dated stock.

Launch day

A collection opens at a set time, with a limit per buyer and pre-orders matched to the incoming batch.

Trade order

A salon orders through a dealer login at its own prices, and the order is picked and invoiced.

Catalogue and product data

What each product record holds.

Shades

Code, swatch, undertone and finish for every variant.

Packs and sets

Single items, minis and palettes, with the contents of a set listed.

Ingredient and label text

Text supplied by you, displayed as given for each market.

Images

Product, swatch and application images attached to the right variant.

Pricing and order rules

How prices and orders are set.

Promotion rules

Offers triggered by basket value, product or shade, each with a window.

Trade pricing

Dealer rates and minimum quantities by customer.

Purchase limits

A cap per buyer on launch items.

Stock and fulfilment

From stock to the doorstep.

Earliest-expiry picking

Pickers are directed to the batch that must go first.

Remaining-life check

A pack with too little life left is held back from dispatch.

Sample stock

Minis and testers counted apart from saleable units.

Payments, returns and refunds

Taking money and giving it back.

Payments

Collections by card, UPI or cash on delivery, routed to your own provider account.

Return grading

Each returned item is graded before it goes to stock, to credit or to disposal.

Refunds

Raised against the original order according to your policy for opened items.

Admin controls and reporting

What the team can see and change.

Roles

Merchandising, warehouse, care and trade teams each work in their own screens.

Approvals

Large trade orders and goodwill refunds wait for an approver.

Reports

Stock by shade and batch, near-expiry lists, returns by reason and launch sell-through.

Integrations

What it connects to, and on what terms.

Marketplaces

Listings and orders for platforms whose seller interface permits it, refreshed at set intervals.

Accounts

A file export for your accounting package, or a connection scoped later.

Couriers

Booking and tracking, added one carrier at a time after review.

Deployment

How it is set up and run.

Platform chosen after review

We recommend a platform after seeing your range, volumes and channels.

One collection at a time

A first range goes live to prove stock and returns rules, and the rest follows.

Customisation boundaries

What can change, and where the edge is.

What can change

Shade fields, expiry thresholds, promotion rules and the storefront’s look follow your brand.

Where the edge is

Formulation, testing, claims and label wording stay with your team and advisers.

Migration and training

Moving over and getting people ready.

Moving the catalogue

Products, shades and opening stock by batch come in from your sheets, then a physical count verifies the totals.

Training

Merchandisers and warehouse staff rehearse a delivery, a launch and a return.

Support scope

What support covers.

Scope

Cover, contacts and hours are all defined in the contract.

Outside scope

More brands, more channels or a different platform are treated as a new project.

Subcategory coverage

Where each beauty & makeup subcategory is covered.

Each subcategory is either covered by this solution or has a page of its own where its software requirements differ.

Face Makeup
Its own solution page
Structured shade data, a matching finder and sample-to-purchase tracking are a different system from ordinary variant listing.
Eye Makeup
Covered on this page
Pan-level contents and shelf-life limits are variant and batch settings that the category solution already provides.
Lip Makeup
Covered on this page
Shade variants, basket-level checks and returns grading are category-level settings; the weather rule is a dispatch configuration.
Nail Products
Covered on this page
Shipping classes, compatibility fields and dealer ordering are all configurations within the category solution.
Makeup Brushes & Tools
Covered on this page
These durable goods need set-and-component stock and trade pricing, which the category solution already covers without shade or batch data.

Subcategory	Software	Why
Face Makeup	Its own solution page	Structured shade data, a matching finder and sample-to-purchase tracking are a different system from ordinary variant listing.
Eye Makeup	Covered on this page	Pan-level contents and shelf-life limits are variant and batch settings that the category solution already provides.
Lip Makeup	Covered on this page	Shade variants, basket-level checks and returns grading are category-level settings; the weather rule is a dispatch configuration.
Nail Products	Covered on this page	Shipping classes, compatibility fields and dealer ordering are all configurations within the category solution.
Makeup Brushes & Tools	Covered on this page	These durable goods need set-and-component stock and trade pricing, which the category solution already covers without shade or batch data.

Existing products

What already exists.

Wholesale and B2B Ordering Software

A price-list ordering portal for dealers and retailers, wired to stock, credit limits and dispatch.

Learn more

Services

How it gets built.

For the business side, see Software solutions for beauty & makeup e-commerce.

Common questions

Questions about this solution.

Is this an existing GullySystem product?

No. The work is a configured implementation: discovery picks the platform, then the stock rules are set around your range.

Can it review whether our claims are allowed?

No. It shows the wording you provide. Whether a claim is permitted in a given market is a question for your own adviser.

Can it work beside our shop counter system?

Yes, provided that system can share stock through an export or an interface. We study what it exposes before agreeing the link.

Requirement discussion

Talk through your commerce requirement.

Describe what you sell, where you sell it and what is slowing you down. An engineer will reply within one business day.

No obligation
A reply within one business day
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