Software Solutions for Eye Makeup Sellers
Eye products differ from the rest of a makeup range. A palette holds a dozen pans in one box, a mascara is often replaced within months and liners come in formulas that buyers compare closely. Sellers online need set contents, fresher stock at dispatch and a firm line on opened returns.
Sell palettes, mascaras and liners with their shelf life and contents in view.
A palette is one product with many parts, and a mascara is a product whose date matters more than most. Both need more than a simple listing.
Palette-led brands
A brand’s main sales are palettes of eyeshadows, each with its own shade names and a seasonal theme.
Retailers with eye specialists
A beauty retailer lists mascaras, liners and brow products from many makers, with comparison by formula.
The workflow for eye makeup.
- 1
Palette listed with its contents
The listing names every pan in the palette, so the buyer sees what they receive and customer care can answer questions.
- 2
Formula chosen
Waterproof, smudge-resistant, volumising and similar properties are fields that the buyer can filter by.
- 3
Freshness checked at picking
Mascara and liquid liner are picked with a stricter limit on remaining life than powder products.
- 4
Sealed delivery
Whether the seal was intact at dispatch is recorded, since opened returns will not be resold.
- 5
Return or replacement
A damaged palette or a dried-out product is replaced after inspection. A change of mind on an opened item follows your policy.
The challenges, and what they cost.
What is specific to this trade.
These are requirements we would confirm in discovery. They describe what the solution may need to handle. They are not features that already exist.
- Palette contents held pan by pan
- Different minimum remaining life for liquid and powder products
- A return rule for opened eye products that the system can apply
- Formula attributes in a consistent format
What we would build for eye makeup.
Chosen from the commerce capabilities this business needs, not a list of everything.
Who works in the system, and what each can do.
What it would connect to.
An integration is confirmed only after its API, access and scope are checked. A connection that updates on a schedule is described as scheduled, not real-time.
- Marketplace feeds that need a palette’s shade list in a fixed format
- A payment provider and courier, each connected after its terms are reviewed
- Till stock and billing, if the same palettes are also sold over a shop counter
How the work runs, and what we need from you.
What you provide
- Your palette contents and shade names
- Product types and the shelf-life limits you apply to each
- Your return policy for opened products
Model one palette fully
A single palette is entered pan by pan so the structure can be checked before the rest follow.
Set shelf-life limits with your quality team
The thresholds come from your own standards, not from the software.
What you receive.
- A palette and pan structure
- Shelf-life rules by product type
- A seal and condition check for returns
How progress is judged.
Measures are agreed against your own baseline. We do not promise a result in advance.
- Complaints about dried-out or near-date products
- Returns refused as opened against returns accepted
Selling at home and abroad.
Which formulas, colours and claims may be sold, and how packs are labelled, differ by country. Text on listings follows your adviser’s wording for each market.
The wider requirements for beauty & makeup are on the Beauty & Makeup page.
Related subcategories.
Beauty & Makeup E-commerce Platform and Stock Software
Configured implementation
Discovery selects the commerce platform on which the storefront and dealer catalogue are configured, and shade-level and batch-level stock rules are added around it. No existing GullySystem product runs a makeup storefront.
Pan-level contents and shelf-life limits are variant and batch settings that the category solution already provides.
Read about the softwareExisting GullySystem products that apply
Related services
Selling in a shop as well?
Questions about eye makeup e-commerce.
Can each shade in a palette be shown separately?
Yes. Pans are listed under the palette with their names and finishes, and a buyer sees the whole set.
Does the software set the shelf-life limits?
No. You set the limits for each product type, and the system applies them at picking.
Can opened products be refused automatically?
Yes, according to the policy you set. A person can still override a refusal and record the reason.
Talk through your commerce requirement.
Describe what you sell, where you sell it and what is slowing you down. An engineer will reply within one business day.
- No obligation
- A reply within one business day
- Your details stay private