What Last Valentine’s Day Actually Looked Like
Everyone remembers the fourteenth as chaos. Nobody remembers that the red roses ran out at one in the afternoon, or that forty carnations went into the bin on the sixteenth.
The figures a florist can use
Sales by arrangement
Which bouquets and which occasions, by shop. The hand-tied that everyone praises is sometimes not the one that sells.
Stock written off
What went unsold, by flower and by week. This is the number that quietly decides your year.
Peak days against last year
The fourteenth of February and the day before it, read side by side with last February.
Deliveries by rider and area
Where the day goes, and which area takes twice as long as it should.
Money owed on events
Hotels, wedding planners and companies, with how long each balance has been sitting.
Read it before you buy, not after
The useful moment for this screen is the last week of January, with a cup of tea and next month’s order to place. Look at what sold on the thirteenth as well as the fourteenth, and at what you wrote off on the sixteenth. Then order.
Questions it settles in a season
- Whether the second shop is carrying the first one
- Which arrangement makes money once the wastage is counted against it
- Whether wedding orders are worth the mornings they cost
- Which corporate customer has quietly stopped ordering
It reports, it does not predict
There is no forecast here and no clever guess about next season. What you get is what happened, counted properly, next to the same week a year ago. In a trade where the weather and a wedding date move everything, that is the honest limit of what a screen can offer.
Frequently asked questions
Can we see one shop at a time?
Yes, one at a time and both together. Owners with two branches usually want the comparison more than the totals, because the totals hide the branch that is struggling.
Does it show wastage against sales?
Yes. Stock written off reads next to what sold in the same period, which is the only way to judge an arrangement honestly. A bouquet with a good margin and heavy wastage behind it is not a good bouquet.
Can we export it for our accountant?
Yes, as Excel, CSV or PDF. Most owners send the sales and the dues, and keep the wastage report for themselves.
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