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GullySystem

Loyalty Program for Florist Customers

The loyalty program awards points or a regular-customer discount on each order and redeems them at the counter. Reminders go out before points lapse, and balances follow the customer across channels.

What a regular customer earns

Points on an order

Points are earned per order or per rupee spent, as the shop decides, and they are held against the customer rather than on a card he might lose.

Redemption at the counter

Points come off the bill while the customer stands there. No form or app is needed.

Reminder before lapse

Points with an expiry give the customer a reason to visit, so a message goes out shortly before they lapse and not after.

One balance on every channel

Points earned on the website can be used at the counter. The balance belongs to the customer and not to a till.

Recognising the customer

The counter sees past orders when the phone number is entered, and preferences such as favourite flowers or wrapping are kept alongside those orders. Recognition costs the shop nothing beyond keeping that record up to date.

Reports before deciding the offer

  • Who redeems, and who is sitting on a balance
  • Yearly spend of loyal customers against walk-ins
  • Points given this quarter against the orders they brought back
  • Regulars who have not visited for three months

Limits of a points scheme

Points reward customers who are already satisfied. They do not replace a good product on the day. Flower quality and delivery timing remain the shop’s own work.

FAQ

Frequently asked questions

Should we use points or a plain discount?

It depends on the shop. A simple discount for regulars is easier to explain at the counter, while points suit shops with a website and repeat gifting customers. Both are set up the same way.

Can a corporate customer be in the scheme?

It depends on the contract. Offices and hotels are usually kept on an agreed rate, so points may add little for them.

How does the customer know his balance?

The counter sees it when the number is entered, and it can print on the bill. A message can go out before points lapse.

Talk to us

Tell us what you need.

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What happens after you share your requirements

  1. A senior engineer reads your answers. Nobody phones first.
  2. Within one business day you get a written note: what we understood, what we would start with, and the questions we still have.
  3. If it fits, a proposal follows with the order of work, what we need from you and what you receive at each step.
  4. No call is booked and nothing is paid until you have read the note. Your details stay with us.

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