The Regular Who Hasn’t Been in Since Diwali
She came every month for two years. Then she stopped, and nobody noticed, because a woman who does not come in does not appear anywhere. You only find her when you go looking.
Who an offer goes to
The list comes off the client records, which is what makes it worth sending at all.
Clients who have gone quiet
Nobody in for two months, with what they used to book. A different message from the one you send a regular.
Members and package holders
People who already pay you. A renewal reminder before the package runs out is the easiest money in the business.
Everybody, when it is warranted
A new service, a new branch, Diwali. Used sparingly, because your number is on their phone and they can block it.
Sent where they will read it
SMS, email or WhatsApp. For most salons that means WhatsApp and nothing else. Write it as though one person were telling another about a service she might like. An offer that reads like a shop gets deleted like one. Keep it to three lines.
What came back from it
Bookings that followed the offer, and what they billed. It is not a full picture and never will be, because the woman who came on Saturday may have been coming anyway. Treat it as a direction rather than as an arithmetic.
No social media is being run here
Nothing posts to Instagram, nothing answers a comment, nothing handles your ads. Those matter for a salon and they stay wherever you do them today. What this does is message the people whose numbers you already have, which is the cheaper half of marketing and the half most salons neglect.
Frequently asked questions
Can we send an offer to one branch’s clients only?
Yes. A Koramangala offer landing on a client who visits the Rajajinagar branch is an annoyance, not a campaign.
Can birthday messages go out on their own?
Where you have the date on her record, yes. Keep the offer real, because a message with nothing in it is just noise.
Do we need a WhatsApp Business account?
For messages sent from the system, yes, and it is set up with you. Salons that would rather start with SMS can, and move across later.
Tell us what you need.
Send a short brief and one of our engineers will come back to you — usually the same day.
- No obligation
- We reply the same working day
- Your details stay private