Software Solutions for Greeting Card Sellers
Greeting cards are low in value and high in volume, and most are bought for an occasion with a date. Some are personalised with a printed message and sent straight to the recipient. Sellers need scheduling, light packing and postage rules that suit a flat envelope. This page covers how card sellers operate online.
Print the message inside the card and post it to the recipient on the right day.
A card costs less than the postage it travels on, so every handling step has to be cheap. Mistakes cost more than the product.
Card publishers and designers
A designer sells cards printed in batches, through its site and to shops.
Online card services
A seller prints a card with the buyer’s message and posts it direct to the recipient.
The workflow for greeting cards.
- 1
Pick card by occasion
The buyer chooses an occasion and a style, and the site shows the cards that fit.
- 2
Write the message
A message is typed or chosen from a template and printed inside, with a length limit.
- 3
Choose a send date
The buyer picks a date, and the card is printed and posted to arrive by then.
- 4
Print and enclose
Cards are printed on demand or taken from stock, put in envelopes and addressed to the recipient.
- 5
Post and track
Cards go by letter mail or courier. Tracking is available only where the service offers it.
The challenges, and what they cost.
What is specific to this trade.
These are requirements we would confirm in discovery. They describe what the solution may need to handle. They are not features that already exist.
- Send dates that account for printing and postage time
- Message length limits with a preview
- Batch printing queues by card size
What we would build for greeting cards.
Chosen from the commerce capabilities this business needs, not a list of everything.
Who works in the system, and what each can do.
What it would connect to.
An integration is confirmed only after its API, access and scope are checked. A connection that updates on a schedule is described as scheduled, not real-time.
- Pay-on-delivery handling through the courier’s remittance service, agreed in writing before anything is built
- A postal or courier service for flat envelopes, with its tracking and cut-off rules read
- A print service, if cards are printed outside the business
How the work runs, and what we need from you.
What you provide
- Your card range with sizes, papers and costs
- Your message templates
- Your print and posting routine
Date rules
We calculate the latest order day for each send date by service.
Print batches
Batching rules are set once cards and sizes are listed.
What you receive.
- A card catalogue by occasion
- A send-date scheduler
- A message and preview flow
- A print batch plan
How progress is judged.
Measures are agreed against your own baseline. We do not promise a result in advance.
- Cards that arrived after the occasion
- Messages that overran the card
Selling at home and abroad.
Postal services differ in price, speed and tracking between countries, and cards are treated as letters in some places and as parcels in others. Rates and times are set for each destination.
The wider requirements for gifts & personalised products are on the Gifts & Personalised Products page.
Related subcategories.
Gift and Personalised Products E-commerce Software
Configured implementation
The gift store is assembled on commerce software chosen jointly during discovery. Corporate bulk orders may use GullySystem’s wholesale ordering product where it fits. No ready gift-store product exists.
Occasion catalogues, delivery dates and message cards are covered by the category solution, and card printing is a light production step within it.
Read about the softwareExisting GullySystem products that apply
Related services
Selling in a shop as well?
Questions about greeting cards e-commerce.
Can the site post a card straight to the recipient?
Yes, where you offer it. The recipient’s address is entered at checkout, and the card is posted on the chosen day.
Can I remind buyers of last year’s occasions?
Where the buyer agrees, a reminder can be sent. The system does not contact people who have not agreed.
Is arrival by the occasion assured?
No. It sets the latest order and send date from the service you use. Postal delay stays outside its control.
Talk through your commerce requirement.
Describe what you sell, where you sell it and what is slowing you down. An engineer will reply within one business day.
- No obligation
- A reply within one business day
- Your details stay private