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GullySystem
E-commerce · Sports Equipment · Golf

Software Solutions for Golf Equipment Sellers

Golf is sold as a fitted product. Shaft flex, length, lie, loft and grip are chosen for the player, clubs come in sets or singly, and left and right hand are separate stock. Many sellers also take used clubs in part exchange.

At a glance

Record each fitting and build clubs to the player’s specification.

A golfer buying clubs expects to be asked about swing, height and handicap. The answers shape a specification that has to reach the workshop intact.

Businesses and operating models

Fitting and custom-build specialists

A seller fits clubs and builds them to specification.

General golf retailers

A shop sells off-the-shelf sets, balls, gloves and bags online.

Used and trade-in sellers

A seller takes used clubs in part exchange and resells them graded.

How an order moves

The workflow for golf.

  1. 1

    Book a fitting

    A player books a session, and the fitter records measurements and swing notes.

  2. 2

    Specify the clubs

    Head, shaft, flex, length, lie, loft and grip are chosen and attached to the build order.

  3. 3

    Build and check

    The workshop builds to the specification and checks lengths and lie before packing.

  4. 4

    Take a trade-in

    A used club is graded and its credit set against the new purchase.

  5. 5

    Ship long parcels

    A set goes in a long box with the specification sheet, and the weight is confirmed.

Where it breaks

The challenges, and what they cost.

Specs retyped at each step

A fitter notes the specification on paper, the desk retypes it and the workshop misreads it.

Handedness errors

A left-handed set is sent as right-handed and returned.

Used clubs graded loosely

Condition is described differently by each person, so credits are inconsistent.

Components run out

A shaft model sells out and a build waits weeks with no note to the buyer.

Requirements to assess

What is specific to this trade.

These are requirements we would confirm in discovery. They describe what the solution may need to handle. They are not features that already exist.

  • Specification fields carried from fitting to workshop without retyping
  • Left and right hand as an option on each club
  • A condition scale for used clubs
  • Component stock for heads, shafts and grips
Recommended modules

What we would build for golf.

Chosen from the commerce capabilities this business needs, not a list of everything.

Fitting record

Measurements and choices attached to the customer.

Club specification builder

Specification fields feed the build order.

Trade-in grading

A condition grade and a credit rule.

Build queue and parts

Orders in progress and component stock.

Users and permissions

Who works in the system, and what each can do.

Fitter

Records measurements and chooses the specification.

Workshop builder

Sees the specification and updates build progress.

Online order desk

Handles standard orders for balls, gloves and bags and tracks builds.

Integrations

What it would connect to.

An integration is confirmed only after its API, access and scope are checked. A connection that updates on a schedule is described as scheduled, not real-time.

  • An appointment calendar for fitting sessions
  • A courier for long parcels
  • Your point-of-sale records, by file or connection
  • A payment provider for deposits
Implementation

How the work runs, and what we need from you.

What you provide

  • Your club and component range
  • How you run fittings and what you record
  • Your condition scale and credit rules for used clubs

Map the specification

We follow a club from fitting to workshop and fix the fields in between.

Pilot one build

A custom set is taken through the new flow to check the handover.

Deliverables

What you receive.

  • Specification and fitting record structure
  • Build order and component stock flow
  • Trade-in grading steps
  • Training for fitters and the workshop
Measurement

How progress is judged.

Measures are agreed against your own baseline. We do not promise a result in advance.

  • Builds started on a wrong specification
  • Credits that differed for the same grade
India and international

Selling at home and abroad.

Golf clubs are long and costly to ship abroad, and customs treatment of used equipment varies. Your carrier and adviser confirm the rules for each market, and the specification sheet uses the units you set.

The wider requirements for sports equipment are on the Sports Equipment page.

Suitable software

Golf Club Fitting & E-commerce Software

Custom software solution

Club specifications, fitting sessions and trade-in grades have no home among GullySystem’s current products. This part is new development, with a normal storefront in front for balls, gloves and bags.

Read about the software
Common questions

Questions about golf e-commerce.

Can a customer order a custom set online?

Yes, once a fitting or a specification is recorded. The order is raised from the specification and confirmed with the buyer.

Does it grade used clubs?

It records the grade your team assigns. An online quote from a grade table is a first estimate only.

Does it suit a shop that only sells balls and gloves?

A simpler store is enough there. The specification features are for sellers who fit and build.

Requirement discussion

Talk through your commerce requirement.

Describe what you sell, where you sell it and what is slowing you down. An engineer will reply within one business day.

  • No obligation
  • A reply within one business day
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