Generative AI Applications
Applications built to produce written, visual or structured content on request — catalogue copy, quotation drafts, marketing variants — tied to your own templates and brand, with a review step before anything is published.
What Counts as a Generative AI Application
This is different from a chatbot or an agent: the job here is producing new content on request — a draft, a variant, a document — rather than answering a question or carrying out a task. Every output is a draft for a person to review, not a final message sent on its own.
Where This Gets Used
Product Catalogue Copy
Draft descriptions generated from structured product data, in your tone, for a merchandiser to check and publish.
Quotation and Proposal Drafts
First drafts assembled from your pricing rules and templates, ready for a salesperson to adjust and send.
Marketing Variant Generation
Multiple headline or copy variants from one brief, for a marketer to pick from rather than write from scratch.
Internal Report Drafting
Routine report sections drafted from underlying data, with a person finalising the interpretation.
How We Keep Output Usable
Style and Tone Locked to Your Brand
Generation is constrained to your existing brand voice and terminology, not a generic tone.
Structured Templates, Not Free Text
Output fills defined fields and formats rather than producing an unstructured paragraph you have to reformat.
Review Step Before Publishing
Every generated item sits in a draft state until a named person approves it.
Guardrails Against Off-Limits Claims
The application is restricted from generating pricing, warranty or compliance claims outside what you have approved.
Where This Fits in Your Workflow
The application is built to sit inside the tool your team already uses to publish — your CMS, catalogue system or CRM — so drafts appear where staff already work instead of adding a separate screen to check.
When a Simpler Tool Is Enough
If you need content occasionally and not tied to your own catalogue or templates, a general-purpose writing tool will be cheaper than a custom application. This service earns its place at repeated, structured generation volume.
Frequently asked questions
What exactly counts as a generative AI application?
Any tool whose job is producing new content — text, structured copy or design variants — on request, built around your own templates and data rather than free-form chat.
What drives the cost of building a generative application?
The number of content types generated, how structured your source data already is, and how many brand or compliance rules the output must respect.
What drives the timeline for a generative AI build?
Mostly how much of your brand voice and past examples are documented, since that shapes how much tuning the drafts need before they read naturally.
Does the generated content need review before publishing?
Yes, always. Every draft waits for a named person to approve it — nothing generated here is sent or published automatically.
Can it work with our existing catalogue or CMS?
Yes. The application is built to read from and write into the catalogue, CMS or CRM you already use rather than replacing it.
Who owns the application and its templates?
You do. The application code, prompts and generation templates are yours to keep, edit or move.
What do we need from you to start generating content?
Brand guidelines, a set of past examples you consider good, and the structured data the content will be generated from.
Tell us what you need.
Send a short brief and one of our engineers will come back to you — usually the same day.
- No obligation
- We reply the same working day
- Your details stay private