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GullySystem
E-commerce · Digital Downloads · Audio Assets

Software Solutions for Audio Asset Sellers

Audio is bought by video makers, game studios and podcasters who need to hear it first and prove they may use it. Sellers need streamed previews that are watermarked, search by mood and tempo, track versions such as stems and short cuts, and licences defined by use.

At a glance

Sell music, loops and sound effects with previews, stems and use-based licences.

A buyer hunting for a sound listens, discards, listens again. A preview player and a fast search matter more here than in any other digital catalogue.

The same track may be sold as a full mix, a shorter cut and separate stems, each a different file.

Businesses and operating models

Production music libraries

A library licenses tracks to film, advertising and online video makers.

Sound effect and loop shops

A shop sells short effects and loops, often in packs, for editors and game makers.

Composers selling direct

A composer sells a catalogue of tracks and offers custom work on request.

How an order moves

The workflow for audio assets.

  1. 1

    Tagging a track

    Each track is described by mood, genre, tempo and key, and its versions are listed beside it.

  2. 2

    Previewing with a mark

    A buyer streams a preview with an audible watermark and saves tracks to a playlist.

  3. 3

    Choosing a licence by use

    The licence follows the use, such as online video, broadcast, a game or a live event, and the price varies with it.

  4. 4

    Downloading versions

    The buyer downloads the full mix, a cut-down or stems as the licence allows.

  5. 5

    Receiving a licence certificate

    A certificate naming the track, the use and the buyer is issued, so a clearance claim can be answered.

Where it breaks

The challenges, and what they cost.

Search by description fails

Buyers search by mood or tempo and find nothing, because tags are inconsistent.

Previews are copied

An unwatermarked preview is saved and used without a licence.

Clearance claims arrive

A video platform flags a track and the buyer cannot show where the licence came from.

Requirements to assess

What is specific to this trade.

These are requirements we would confirm in discovery. They describe what the solution may need to handle. They are not features that already exist.

  • Licence categories by use, territory and term
  • Versions offered for each track, and which licences include stems
  • How a buyer can show a licence to a platform that questions a track
Recommended modules

What we would build for audio assets.

Chosen from the commerce capabilities this business needs, not a list of everything.

Audio catalogue with tags

Hold mood, genre, tempo, key and versions for each track.

Watermarked preview player

Stream previews with an audible mark and let buyers keep playlists.

Use-based licences

Price and word licences by use and territory as set by you.

Version delivery

Serve the full mix, edits and stems as large files.

Licence certificates

Issue a certificate naming the track, the use and the buyer.

Users and permissions

Who works in the system, and what each can do.

Music editor

Tags and uploads tracks, and prepares versions.

Licensing desk

Answers clearance queries and reissues certificates.

Buyer

Listens, saves playlists, licenses by use and keeps certificates.

Integrations

What it would connect to.

An integration is confirmed only after its API, access and scope are checked. A connection that updates on a schedule is described as scheduled, not real-time.

  • Audio streaming and file storage able to serve large WAV files
  • A payment gateway for single licences and packs
  • Any clearance service you already use, if it publishes a way to connect
Implementation

How the work runs, and what we need from you.

What you provide

  • Your catalogue with its tags and versions
  • Your licence categories and wording
  • The format and size of your files

Tag a sample set

A few hundred tracks are tagged to test whether search finds them.

Settle the certificate

What the certificate shows is agreed with your adviser, because buyers will rely on it.

Deliverables

What you receive.

  • Tagged catalogue with versions
  • Preview player and playlists
  • Use-based licence flow and certificates
  • Training for the licensing desk
Measurement

How progress is judged.

Measures are agreed against your own baseline. We do not promise a result in advance.

  • Search queries ending without a play
  • Clearance queries answered from a certificate
India and international

Selling at home and abroad.

Music and sound licences are tied to territory and term in many markets, and collecting societies work differently in each. The store holds the terms your adviser gives, and licence wording is checked for every market you sell in.

The wider requirements for digital downloads are on the Digital Downloads page.

Suitable software

Digital Downloads E-commerce & Secure Delivery Software

Configured implementation

Discovery selects the commerce platform for the shop, and a secure delivery and licence layer is added for your products. No existing GullySystem product sells downloads, so none is named.

Preview streaming, use-based licences and certificates are listing and licence settings that the category solution holds for every digital file.

Read about the software
Common questions

Questions about audio assets e-commerce.

Does the store register tracks with a collecting society?

No. Registration is made by you with the society. The store keeps the reference you give it.

Can buyers license one track for several projects?

Where your licence terms allow it. Each project can have its own certificate.

Can previews play in the buyer’s editing software?

Not on its own. Plug-in access would depend on that software and is scoped separately.

Requirement discussion

Talk through your commerce requirement.

Describe what you sell, where you sell it and what is slowing you down. An engineer will reply within one business day.

  • No obligation
  • A reply within one business day
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