The client wants a seventh round of logo changes, and our quote said three.
A branding or design studio runs on fixed-fee quotes and proof approvals on WhatsApp, and loses money once revision rounds go past what was quoted. GullySystem builds studio software that counts revisions against the quote, records every client approval, and ties invoices to project stages. Extra work becomes visible and billable.
Design studios rarely lose money on the first draft. They lose it on the fifth round, the “quick” packaging variant, and the brand guidelines nobody priced.
We build tools around how your studio quotes and delivers, and our free technology audit starts by looking at the proposals, trackers, and chats you run on now.
A founder calls about a new logo, and it grows into identity, stationery, packaging, and a social kit. You send a quote in Word with stages and a revision limit, take a fifty-fifty advance, and the designer starts on moodboards. Proofs go out as PDFs on WhatsApp, and feedback comes back as voice notes from three people at the client.
Final artwork, open files, and the brand book are shared on Google Drive. Printers call later for the right Pantone or a CDR file. Invoices go out from Tally, but nobody links the invoice to what was actually delivered or how many rounds it took.
What goes wrong for branding and design studios without a proper system.
Revision rounds are never counted
The quote allowed three rounds, the client got eight, and nobody can show which change came when.
Feedback arrives from everyone
The founder, the marketing head, and a cousin all send comments, and the designer does not know whose word is final.
Final files keep getting requested
Printers and agencies ask for the same logo pack for years, and someone digs through old folders each time.
Designers are on too many jobs
The owner cannot see who is working on what, so deadlines slip quietly.
What we would build for branding and design studios.
Named the way your team already talks about the work. We start with whichever part the audit shows is costing you most.
Stage-wise project quote
Quote by deliverable with a revision allowance, convert it to a project, and invoice each stage as it is approved.
Proof approval with revision count
Each proof goes out as a link, the named approver signs off or comments, and the round number is recorded.
Change request log
Extra work outside the quote is written down with an estimate the client accepts before the designer starts.
Brand asset library
Final logos, fonts, colour codes, and guidelines for each client, shared with a link instead of an email hunt.
Studio workload board
Shows each designer’s projects and due dates, so you can say yes or no to a rush job honestly.
The services behind it.
Business Process Automation
Approvals, reminders, follow-ups and reports that run on their own instead of on someone remembering.
Learn moreCustom Software and Product Engineering
Software built around how your business actually runs, when nothing off the shelf fits without workarounds.
Learn moreUI/UX Design and Prototyping
Screens your staff can use on day one, tested with them before a line of code is written.
Learn moreCloud Engineering and Managed Infrastructure
Hosting, backups and monitoring handled, so the system is up when the shop opens.
Learn moreHow the work runs from Bengaluru for your city.
- 01
The audit, by call
A screen-share and a look at the sheets, Tally reports and WhatsApp groups your team uses. No travel needed.
- 02
A written proposal
Scope, what we build first and the cost, agreed in writing before anything starts.
- 03
Build in short rounds
Working screens shared every few weeks. Your team tests them from your own office.
- 04
Go-live, in person when it helps
For data migration and training we can come to your city. Travel is agreed in advance.
- 05
Support online
Fixes, changes and hosting handled remotely by the same team that built it.
Software we have built and run.
We only name clients whose work is published. These are systems our team designed, built and supports.
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A two-sided veterinary platform where supply is searchable by specialisation and bookable outside clinic hours — now carrying more than 2,000 veterinary doctors.
Read the case study Paying guest accommodationSAM Atithi Pavathi: bed-level occupancy as the source of truth
PG management software where allocation, rates and invoices all derive from bed-level occupancy, instead of being maintained in parallel spreadsheets.
Read the case study School transport servicesSAM Tours: school transport on a single ledger
Registration, fee collection, routing and finance writing to the same records — closing the gap between journeys run and fees actually collected.
Read the case studyQuestions branding and design studios ask before they call.
Does it work with our Tally invoices?
Yes. Stage invoices raised in the system can be sent to Tally, so your accountant does not re-enter them.
We are a three-person studio. Do we need this?
Probably not yet. A shared tracker and a clear revision clause in your quote may be enough, and the audit will tell you honestly if that is the case.
Can clients approve proofs on their phone?
Yes. The proof link opens on a phone, and approval or comments are saved against that version with the time.
Can it tell us who at the client has the final say?
Yes. Each project names its approver, and a proof is marked approved only when that person signs off. Comments from others are kept with the proof, but they don’t close a round.
What happens in the free technology audit?
We look at the software, spreadsheets and WhatsApp groups your business runs on today and write down what works, what slows your team down and what is missing. A demo login, a screen-share or a few screenshots are enough to start. You get a report ordered by priority, and there is no obligation to hire us afterwards.
How much will the software cost?
We don’t publish a price, because it depends on what the system has to do. The audit settles the scope, and the cost goes into a written proposal before any work starts.
Bengaluru areas with many branding and design studios.
Related industries.
Tell us how your business runs today.
A few lines on your spreadsheets, software and WhatsApp groups is enough. We reply the same working day.
- No obligation
- We reply the same working day
- Your details stay private