Connect airtime sales, spot schedules, sponsors and studio bookings in one system.
A radio station sells airtime and keeps a log of what aired. Radio station software holds advertiser accounts, rate cards, spot bookings, sponsorship contracts, studio and outside broadcast bookings and invoices together. Sales, traffic and accounts all work from one booking. Equipment and music licence dates sit alongside, so renewals are seen before they lapse.
A radio station earns by selling time. Advertisers book spots by daypart, sponsors buy programmes and segments, and the traffic team turns those bookings into a log that the studio plays.
Radio station software puts the order, the schedule and the invoice on one record, so sales sees what airtime is left and traffic sees what must play. Accounts bill what actually aired. Scripts, audio files and approvals follow the same booking.
Sales executives pitch advertisers and quote from a rate card, with prices that change by daypart, programme and length of spot. An accepted order lists the spots, the dates and the creative. Agencies often book for an advertiser and expect a commission on the invoice. Sponsorships run for a season and carry their own on-air mentions.
The traffic team builds the daily log, placing each spot in a break and keeping competing brands apart. Presenters and producers use studios, edit suites and outside broadcast kits, which need booking. After broadcast, an as-run record shows what aired and what was missed. Make-goods replace missed spots, and the invoice follows the as-run record.
What goes wrong for radio stations without a proper system.
What we would build for radio stations.
Named the way your team already talks about the work. We start with whichever part the audit shows is costing you most.
A requirements checklist for radio stations.
What to cover, which reports to ask for and what to put to every vendor, ready to print or save as a PDF.
A product already built for radio stations.
It is adapted to how your business works before it goes live, and anything your trade needs that it lacks is added then.
Radio Station Management Software
Advertiser accounts, rate cards, spot orders, daily logs, as-run records, sponsorships, studio booking and invoices for radio stations.
The business modules radio stations use most.
Each one is also available on its own, or inside a system built for you.
The services behind it.
Business Process Automation
Approvals, reminders, follow-ups and reports that run on their own instead of on someone remembering.
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Dashboards that answer the owner’s Monday questions without anyone building an Excel sheet first.
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Web and mobile apps for customers, field staff and dealers, built to work on ordinary phones.
Learn moreHow the work runs from Bengaluru for your city.
- 1
The audit, by call
A screen-share and a look at the sheets, Tally reports and WhatsApp groups your team uses. No travel needed.
- 2
A written proposal
Scope, what we build first and the cost, agreed in writing before anything starts.
- 3
Build in short rounds
Working screens shared every few weeks. Your team tests them from your own office.
- 4
Go-live, in person when it helps
For data migration and training we can come to your city. Travel is agreed in advance.
- 5
Support online
Fixes, changes and hosting handled remotely by the same team that built it.
Software we have built and run.
We only name clients whose work is published. These are systems our team designed, built and supports.
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Read the case studyQuestions radio stations ask before they call.
Does it replace the playout system?
No. It holds the order, schedule and billing record. The playout system that sends audio to air stays as it is, and how the log passes between the two is agreed during implementation.
Can agency commissions be handled?
Yes. An order placed through an agency carries a commission rate. The invoice shows the net amount and the commission, and the agency statement follows from it.
Can we bill from what actually aired?
Yes. The as-run record is compared with the booked spots, and missed ones are marked for a make-good or a credit before the invoice is raised.
Is it useful for a small community station?
It can be. A station with few advertisers may manage on a sheet. Daypart pricing, sponsorships and several presenters make a shared record more useful.
What happens in the free technology audit?
We look at the software, spreadsheets and WhatsApp groups your business runs on today and write down what works, what slows your team down and what is missing. A demo login, a screen-share or a few screenshots are enough to start. You get a report ordered by priority, and there is no obligation to hire us afterwards.
How much will the software cost?
We don’t publish a price, because it depends on what the system has to do. The audit settles the scope, and the cost goes into a written proposal before any work starts.
Part of a wider group.
Tell us how your business runs today.
A few lines on your spreadsheets, software and WhatsApp groups is enough. We reply the same working day.
- No obligation
- A reply within one business day
- Your details stay private
Start with your requirements
Seven short steps that tell us what you need. An engineer reads them before getting in touch.
Share your requirements