Skip to main content
GullySystem
Advertising and marketing · Software for publishers

Carry every title from manuscript to printed stock, sales, returns and author royalties.

Publishers acquire manuscripts, edit and design them, print or release them and sell through distributors, shops and subscriptions. The software holds the title catalogue, editorial schedule, author contracts, print orders, stock, trade orders, returns and royalties. Each title keeps its own cost and sales record.

At a glance

A publisher manages a list of titles, each at a different stage. A few are in editing. Another is at the printer. A third is selling steadily, and a fourth is coming back from shops as returns, with credit due to the distributor. Authors expect accurate statements, issued on time, with every sale, return and reserve explained in a way an agent can check line by line. They notice errors.

Most houses track this across a schedule sheet, a contracts folder, a stock file and a royalty workbook that someone rebuilds twice a year, usually under pressure and often late. Our planning session follows one title across all four.

How the work runs today

Commissioning editors acquire titles and agree terms with authors or agents. A contract sets the advance, the royalty rates, the formats and territories licensed, and the delivery date. Managing editors then set a schedule for editing, copyediting, design, proofs and files for the printer or the digital release.

Production staff request print quotes and place the order. They follow the job to delivery at the warehouse. Sales teams take orders from distributors, bookshops, libraries and direct customers, and record returns. Marketing teams plan launches. Rights staff sell licences.

Finance adds up sales and returns by title and format. Royalties are then worked out against the contract and any unearned advance, a calculation that differs for every author on the list. Periodicals and digital publications also manage subscribers, renewals and advertising, which adds recurring invoices and dates that have to be watched every single month. Reconciling all this is a recurring task, repeated every period by finance staff who must also answer authors, agents and distributors who each want a different view of the same sales.

Where it breaks

What goes wrong for publishers without a proper system.

Title status is spread across files

Schedule, contract, print order, stock count and latest sales figure each live in their own file, and a different person looks after each one. Nobody holds the whole picture of one book. Questions bounce around.

Contract terms are hard to apply

Royalty tiers, territories, formats and reserve rules are written in agreements. Applying them at statement time means reading each one again. That is slow.

Print quantities are guessed

Reprint decisions depend on stock, forward orders and expected returns, which sit in different places. A short or excess run follows. Cash is tied up. Warehouses fill with stock nobody ordered, and the title that sells out waits weeks for a second printing that was approved too late.

Returns are slow to reconcile

Stock comes back. Credit notes arrive weeks later. Matching them to original invoices and to the title takes manual effort.

Rights and licences are poorly tracked

Translation, serial and audio rights are sold title by title. Which rights are available, sold or lapsed is not easy to see. Offers get missed.

What the software does

What we would build for publishers.

Named the way your team already talks about the work. We start with whichever part the audit shows is costing you most.

Title catalogue and formats

Hold each title with its formats, identifiers, price, imprint, series, contributors and status from acquisition to out of print.

Editorial and production schedule

Set dates for editing, design, proofs and files for each title, assign owners and show which titles are running behind.

Author contracts and royalties

Record advances and royalty rates by format and territory, then work out statements from sales and returns.

Print orders and stock

Place print orders with printers, receive stock at the warehouse and see copies on hand, reserved and on order by title.

Trade orders, returns and credit notes

Take orders from distributors and shops, invoice them, and match returned stock to the credit notes issued.

Subscriptions, advertising and rights

Run renewals for periodicals, book advertising space and record which rights have been licensed and which remain open.

Before you talk to a supplier

A requirements checklist for publishers.

What to cover, which reports to ask for and what to put to every vendor, ready to print or save as a PDF.

Open the checklist
Ready product

A product already built for publishers.

It is adapted to how your business works before it goes live, and anything your trade needs that it lacks is added then.

Publisher Management Software

Title catalogue, editorial schedule, author contracts, royalties, print orders, stock, trade orders, returns, subscriptions and rights for book and periodical publishers.

See the product
Connections

Tools publishers often connect.

How it works

How the work runs from Bengaluru for your city.

  1. 1

    The audit, by call

    A screen-share and a look at the sheets, Tally reports and WhatsApp groups your team uses. No travel needed.

  2. 2

    A written proposal

    Scope, what we build first and the cost, agreed in writing before anything starts.

  3. 3

    Build in short rounds

    Working screens shared every few weeks. Your team tests them from your own office.

  4. 4

    Go-live, in person when it helps

    For data migration and training we can come to your city. Travel is agreed in advance.

  5. 5

    Support online

    Fixes, changes and hosting handled remotely by the same team that built it.

Common questions

Questions publishers ask before they call.

Does it handle both books and magazines?

Yes. Book titles follow editions and print runs, while periodicals add issues, subscribers and advertising. Which parts are switched on is agreed in the scope.

Can royalty statements follow tiered rates?

Yes. Rates by format, territory and sales band are entered from each contract, and statements apply them to net sales after returns and reserves.

Will it send files to printers or online retailers?

No. Production files are exchanged with your printers and retailers by their usual methods. The system tracks schedule, orders and status around those files.

Is it suited to a small press with a handful of titles?

Possibly not yet. A catalogue sheet and a royalty workbook can cope with a short list. The effort grows with the number of titles, formats and contracts.

What happens in the free technology audit?

We look at the software, spreadsheets and WhatsApp groups your business runs on today and write down what works, what slows your team down and what is missing. A demo login, a screen-share or a few screenshots are enough to start. You get a report ordered by priority, and there is no obligation to hire us afterwards.

How much will the software cost?

We don’t publish a price, because it depends on what the system has to do. The audit settles the scope, and the cost goes into a written proposal before any work starts.

Category

Part of a wider group.

Talk to us

Tell us how your business runs today.

A few lines on your spreadsheets, software and WhatsApp groups is enough. We reply the same working day.

  • No obligation
  • A reply within one business day
  • Your details stay private

Start with your requirements

Seven short steps that tell us what you need. An engineer reads them before getting in touch.

Share your requirements