One connected system for airtime orders, daily logs, sponsors and billing.
Manage advertiser accounts, rate cards, spot orders, daily logs, sponsorships, studio bookings and invoices for a radio station in one system. Each order carries its spots, its dates, its creative and its billing from the first quote to the final payment. Sales sees open breaks. Traffic builds the log. Accounts bill from what aired.
- Rate cards, dayparts and programme slots entered the way you sell
- Advertiser list, open orders and unpaid invoices migrated
- Changes to rates and spot lengths made by GullySystem staff when asked
A station keeps its advertiser accounts, spot orders, daily logs and sponsorships in Radio Station Management Software, which GullySystem fits to your rate card and break structure. Each order carries its spots, its creative, its approvals and its billing. Sales sees open breaks, traffic builds the log, and accounts invoice from the as-run record. Studios and equipment dates sit on the same system.
What goes wrong before the software.
How the work flows through it, step by step.
- 1
Enquiry
An advertiser or agency enquires. The contact, the product and the budget are logged against an account.
- 2
Quote
The salesperson picks daypart, programme and spot length from the rate card, and the quote goes to the advertiser for acceptance.
- 3
Order and approval
An accepted quote becomes an order. The script or audio file goes to the advertiser and programme head for approval.
- 4
Log
Spots are placed in open breaks with competing brands kept apart, and the daily log is built for the studio.
- 5
As-run
The log is compared with what aired. Missed spots are marked for make-good or credit.
- 6
Invoice and collection
Invoices follow the as-run record, with agency commission shown. Receipts are posted and balances chased.
What is inside.
Every module can be switched on, left out or changed to match how your team already works.
The business modules it is built from.
Each one is also available on its own, or inside a system built for you.
- Lead Management
Each advertiser or agency enquiry is logged with its contact and budget, then followed from first pitch to the first confirmed order.
- Estimate/Quotation Management
Quotes pick prices by daypart, programme and spot length from one rate card, so two advertisers are not given different rates for a break.
- Order Management
A confirmed order lists its spots and dates and holds them against open breaks, so airtime already sold is not offered again.
- Contract Management
Season sponsorships hold their mentions, dates and payment terms, so the station sees how many have aired and how many remain.
- Workflow and Approvals
A script or audio file goes to the advertiser and the programme head in order, and the spot stays out of the log until both agree.
- Resource and Room Booking
Studios, edit suites and outside broadcast kits are booked by show and producer, and an overlapping request is flagged before it is saved.
- Commission and Incentives
Commission for sales executives and agencies is worked out from invoices that have been paid, using the rate set on each account.
- Collections and Payment Follow-Up
Overdue advertisers and agencies are listed by oldest balance, with a follow-up note for each call, so collections do not rely on memory.
How we would put it in.
Setup, data migration, integrations and anything built on top.
One system, each person sees their part.
For owners and station managers
See orders, airtime sold against available, sponsorship income, dues by advertiser and studio use.
For sales executives
Log enquiries, quote from the rate card, confirm orders and follow commission.
For the traffic team
Build the log, keep competing brands apart, and compare it with what aired.
For producers and presenters
Book studios and kits, see their show times and receive approved copy.
For accounts
Invoice from the as-run record, post receipts and chase overdue balances.
The numbers the owner asks for.
- Airtime sold against available by daypart
- Orders by advertiser and agency
- As-run against booked spots
- Make-goods and credits issued
- Sponsorships and what remains to air
- Dues by advertiser, oldest first
- Studio use and licence dates due
Who this is built for.
- Commercial stations that sell spots by daypart
- Community radio stations that run sponsors and small advertisers
- Stations that take bookings through agencies and pay commission
- Networks that run several programmes with separate sponsors
- Stations that book studios and outside broadcast kits for shows
When it is not the right choice.
- A volunteer station with a handful of supporters can manage with a sheet and a donation record.
- Agencies that buy airtime for clients rather than sell it will find Digital Marketing Agency Management Software closer.
Adapted to your business before it goes live.
You are not handed a login and left to it. The product is set up around your records, your people and the tools you already use.
Works alongside
- Playout system log export
- SMS
- Payment gateway
- Accounting export
- Calendar sync
Questions owners ask before a demo.
Does it replace the playout system?
No. It holds the order, schedule and billing record. The system that plays audio on air stays in place, and the log exchange is scoped during implementation.
How are competing brands kept apart?
Each advertiser is tagged with a category. When a spot is placed in a break, another brand from the same category already in that break is flagged.
Can quotes use daypart pricing?
Yes. The rate card holds prices by daypart, programme and spot length, and each quote picks from it. Revisions are kept beside the quote.
Can we bill from what aired?
Yes. The as-run record is compared with booked spots, and missed ones are marked for a make-good or a credit. The invoice follows that result.
Are agency commissions supported?
Yes. An order through an agency carries a commission rate, the invoice shows the net and the commission, and a statement can be raised for the agency.
Can sponsorships be tracked across a season?
Yes. A sponsorship contract lists its mentions and dates, shows how many have aired and how many remain, and holds its payment terms.
Can studios and outside broadcast kits be booked?
Yes. Studios, edit suites and kits are booked by show and producer, and a clash is flagged before the booking is saved.
Can old orders and invoices be moved over?
Yes. Advertiser names, orders still to air and invoices not yet paid are read in from your sheets, and the sales desk goes through them before the first live log.
What happens to our records if we leave?
They remain yours. The quotation spells out how orders, logs and invoices can be exported, so you know the way out before work starts.
How is it priced?
Price moves with the staff using it, the programmes you run and any connection to other systems. You first watch a demonstration built on a sample log, then receive a quotation.
Wondering what it costs? Six questions give you a written scope and the buckets any quote should separate.
Businesses that use this.
See Radio Station Management Software with your own data.
Tell us how you run things today. We’ll show you the parts that matter to you and say plainly what would need changing.
- No obligation
- A reply within one business day
- Your details stay private
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