She Wants the Same Cake as Last Year
One kilo, butterscotch, no nuts because the child is allergic, and the name written in pink. She ordered it last September and she fully expects you to remember.
What sits on a customer
Her orders, with the detail
Flavour, weight, the message, the note about nuts. A repeat order takes a minute because none of it has to be asked again.
The phone number is the key
Found by number while she is still on the line. Names get spelled four ways in a day. Numbers do not.
Wholesale or walk-in
A café buying bread every morning and a family buying a cake once a year are kept apart, because they are not the same kind of customer at all.
What she was told
A complaint, a replacement given, a discount promised. It sits with her, so the next person at the counter is not starting blind.
For the cafés and hotels
A wholesale customer carries his rates, his standing order and what he owes. When you ring him about the payment, you are both reading the same statement, which shortens the conversation considerably.
It is not a marketing machine
You get a list of who buys what and a way to message them. That is the lot. There is no campaign builder, and nothing decides for you who deserves an offer. For a bakery with one or two counters, a good list and a sensible message will beat a tool anyway.
Frequently asked questions
How does the counter find a customer quickly?
By phone number. She says the number, the record opens, and the last order is on screen before she has finished explaining what she wants.
Can we record allergies and preferences?
Yes, as a note on the customer and on the order. No nuts is exactly the kind of thing that must not live in one person’s memory.
Do customers have to register?
No. The counter takes a number when it takes the order. That is enough. Ask for anything more and people simply decline.
Can we message all our customers?
Yes, on WhatsApp or SMS, from the list. A festival message to everybody and a message to the ones who stopped coming are two different lists, and the second one usually works better.
Tell us what you need.
Send a short brief and one of our engineers will come back to you within one business day.
- No obligation
- A reply within one business day
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