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GullySystem

Customer Feedback Collection for Bakeries

Feedback collection sends a short message after a counter sale or cake order and stores the reply against the order. Ratings and complaints can be read by week and by item.

Asking after the order

A short message with two questions goes out after a cake is collected, on the day of collection, while the order is still fresh in the customer’s mind. Replies come back against the order, carrying the item and the date.

Complaints tied to a product

Against the order

A complaint about a pineapple cake is recorded as a complaint about a pineapple cake, and not as a general remark that quality has slipped. It has a product attached.

Repeated mentions

Several customers naming the same item within a fortnight shows up as a pattern that the kitchen can act on before it turns into a habit of complaints.

Who handled it

A replacement given, a refund made or a call returned is recorded against the complaint, so the outcome does not depend on who happened to be at the counter. It stays on the record.

Ratings in one place

Counter sales and cake orders are read together by week, so a weak month is visible while it is still the current month and can be corrected.

What it does not do

The module does not edit or remove reviews on Google. It brings a complaint to the bakery directly, so a replacement or a refund can be arranged before the customer writes a public review. Nothing is posted for you.

FAQ

Frequently asked questions

How is feedback requested?

A message goes out after the order is collected, on WhatsApp or SMS. Keeping it to one short question makes a reply more likely than a long form does.

Can feedback be seen by product?

Yes. It sits against the order, so it reads by item. Cream cakes and dry cakes behave differently, and the report lets each be reviewed apart from the other.

Does every customer need a reply?

No. Complaints need a proper answer, and staff decide how to respond to the rest.

Does it post to Google reviews?

No. It collects what customers tell the bakery directly. Asking a satisfied customer to also write a public review is something a person does at the counter, and the software does not arrange it.

Talk to us

Tell us what you need.

Share your requirements and one of our engineers will come back to you within one business day.

What happens after you share your requirements

  1. A senior engineer reads your answers. Nobody phones first.
  2. Within one business day you get a written note: what we understood, what we would start with, and the questions we still have.
  3. If it fits, a proposal follows with the order of work, what we need from you and what you receive at each step.
  4. No call is booked and nothing is paid until you have read the note. Your details stay with us.

Start with your requirements

Seven short steps that tell us what you need. A senior engineer reads them before anyone gets in touch.

Share your requirements