Loyalty Points and Offers for Bakery Customers
Loyalty runs points, birthday offers and referral rewards from the billing counter. Reports show which customers keep returning, and messages go to chosen lists such as customers who stopped coming.
Points at the billing counter
A phone number attaches the bill to the customer, points are added, and the counter can tell the customer the balance. The step is one field on the bill, so counter staff do not repeat it on a second screen.
What the reports show
- Customers who came every week and have not come this month
- Who buys cakes and who buys only bread
- Points earned against points redeemed
- Upcoming birthdays, where the customer gave a date
Sending offers to a chosen list
Names are pulled from the list and the message goes out on WhatsApp or SMS. A message to customers who stopped coming is a different list from a message to everyone, and staff decide who receives which one.
What loyalty points do not fix
A loyalty scheme keeps customers who already like what the bakery makes. If people stopped coming because a recipe changed after a baker left, the report shows that they stopped. The cause sits elsewhere. It sits in the kitchen or at the counter.
Frequently asked questions
Do customers need a card?
No. The phone number is the card. Nothing is handed out, carried by the customer or reprinted when it is lost.
Can a referral offer be run?
Yes. A referral is recorded against the customer who brought in the new one, and the reward goes on as points or as a discount at the counter. Rules for the reward are set once.
Is loyalty entry a separate step for counter staff?
No. It is one field on the bill they already make. A separate screen tends to be skipped after the first few weeks, which is why loyalty stays on the billing screen.
Can customers check their own points?
No, there is no customer app. The counter reads the balance from the bill screen, and the balance can be added to the message that is sent to customers.
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