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GullySystem
E-commerce software · Custom software solution

Sneaker E-commerce & Release Management Software

This solution schedules releases, admits buyers through a queue or draw, limits each buyer to one pair, records provenance and photographs for each pair, and grades returns. Sneaker sellers and resellers commission it, and sits beside a standard storefront for everyday stock.

Product status

Custom software solution, built to your requirements

Standard commerce platforms are built for steady selling, not a release that sells out in minutes, so the release engine and the pair records are built to order. Nothing is described as available before it is accepted.

There is no published price, free trial or live demo for this solution. Scope and cost are settled in a written proposal after discovery.

Purpose and users

The system treats a release as an event with a rule, a stock count and a clock, and a pair as an item with a history.

It does not judge authenticity or prevent every automated purchase. It follows the rules you set and keeps the evidence.

  • Drop managers
  • Authenticity checkers
  • Customer care
  • Warehouse team
  • Owners
Modules

What is in the system.

Release scheduler

Date, time, sizes, quantity and the buying rule for each release.

Queue and draw

A waiting room that admits buyers by order or by random draw.

Pair record

Style code, size, photographs and source for every pair.

Purchase limits

One pair per buyer, checked against account, address and payment details.

Return grading

Condition recorded against the pair’s dispatch photographs.

Workflows

How the work runs through it.

Release day

Subscribers are notified, the queue opens, winners pay within a window, and unpaid pairs pass to the next buyer.

Resale intake

A pair arrives from a consignor, is checked, photographed, recorded and listed.

Catalogue and product data

What each product record holds.

Style code and colourway

The manufacturer’s code and colourway for each pair.

Half sizes

Every half size is counted as its own item.

Condition and box

New, worn once or used, with box state noted.

Pricing and order rules

How prices and orders are set.

Fixed release price

A set price per release, with no change during the queue.

Limits

One pair per buyer, plus a limit by address.

Resale price

Set by you for each resale pair, with the commission shown for consignors.

Stock and fulfilment

From stock to the doorstep.

Held pairs

A pair held for a winner is released if payment does not arrive in time.

Dispatch photographs

The sealed box and its label are photographed, and the picture goes onto the order record.

Insured shipping

Carrier and insured value recorded with the parcel.

Payments, returns and refunds

Taking money and giving it back.

Payment window

A limited time to pay after winning a place, with a clear message.

Return rules

A pair returned worn is graded and refunded as your policy says.

Admin controls and reporting

What the team can see and change.

Release reports

Entries, winners, unpaid pairs and stock by size.

Suspicious activity

Accounts that match on address or payment detail, for a person to review.

Integrations

What it connects to, and on what terms.

Storefront

Everyday stock continues on the standard store, linked by customer and order.

Payment gateway

Selected for its capacity during a release, after it confirms limits in writing.

Detection tools

A bot-detection service, if one is chosen, connected to the entry step.

Deployment

How it is set up and run.

Event hosting

The release page runs on infrastructure sized for the expected surge and tested beforehand.

Stages

Scheduler and pair record first, then queue and draw, then resale intake.

Customisation boundaries

What can change, and where the edge is.

What can change

Entry rules, limits, windows and grading levels follow your policy.

Where the edge is

The tool applies your rules. It cannot decide what is authentic or fair.

Migration and training

Moving over and getting people ready.

Existing pairs

Current stock and resale pairs are loaded with codes, sizes and photographs.

Rehearsal

The team runs a practice release before a real one.

Support scope

What support covers.

Release cover

Support hours around planned releases are written into the proposal.

Separate work

New release formats or markets are priced separately.

More in Footwear

Related solutions.

Common questions

Questions about this solution.

Is a release engine available today?

No. It is commissioned and built from scratch, and nothing is described as live until accepted.

Can it prove each buyer is a real person?

No. It applies limits and flags matches for review, and a person decides.

Is there a price list or a trial period?

Neither is published. After discovery, a proposal states what is built and what it costs.

Requirement discussion

Talk through your commerce requirement.

Describe what you sell, where you sell it and what is slowing you down. An engineer will reply within one business day.

  • No obligation
  • A reply within one business day
  • Your details stay private

Only your name, contact details and a short description are required.

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