Real Estate · Real Estate Channel Partner Management Software

Developer panels, registrations, visits, bookings and brokerage claims.

Hold empanelments, cost sheets, buyer registrations, accompanied site visits, token receipts, demand letters and brokerage claims in one record per buyer, dated from first walk-in to last instalment. When two sub-brokers claim the same introduction, the registration timestamp and the developer’s acknowledgement settle the question before anyone quotes a chat screenshot at the sales desk. Associates log buyers on a phone.

Share your requirements

Empanelment letters, slabs and lock-in periods keyed exactly as each builder wrote them, project by project, with the signatory named beside each
Buyer register, live registrations and unpaid brokerage claims carried across from your sheets before launch, with gaps listed for your coordinator to resolve
New cost sheet columns and brokerage claim templates are added by GullySystem staff whenever a builder changes the format, and you never edit a form

Real Estate Channel Partner Management Software from GullySystem keeps developer empanelments, buyer registrations, accompanied visits and brokerage claims in one record for firms selling new homes. Associates submit buyers from a phone. Commission follows each developer’s slab as it stood on the booking date, and sub-broker payouts wait until the developer’s money is posted against the claim.

Where it breaks today

What goes wrong before the software.

Lead ownership rests on memory

A buyer rings a second partner before paying the token, and when the sales head asks who registered first, your only answer is a chat screenshot with no date. Disputes drag.

Lock-in dates sit in a diary

Each builder sets its own lock-in window, yet the expiry dates are pencilled into one coordinator’s diary and nobody else on the desk ever opens it. Nobody sees a lapse until a rival partner has registered the same family with the same builder, and by then the associate’s weeks of visits belong to someone else. Costly.

Cost sheets live in message threads

Rate cards, floor-rise tables, car park charges and seasonal offers reach the firm from a dozen sales desks, so an advisor quotes the sheet opened last month. Buyers notice the mismatch at the booking table.

Site visits cannot be proved

The family toured the show flat on a Sunday with an uncle, and the builder’s receptionist never signed the visit form. The visit that earns the brokerage has no paper behind it, so the claim stalls at the builder’s accounts desk for months while the associate keeps asking.

Brokerage trickles in against slabs

Commission is released in parts at agreement, structure completion and possession, each against a different slab, so the accounts desk cannot say which booking is settled in full. Follow-up depends on who remembers.

Sub-brokers dispute their shares

One associate found the family, another drove them to three sites, and a third won the discount, yet nothing records who did what. The split is bargained over after the cheque lands. Friction follows.

How it runs

How the work flows through it, step by step.

Illustration with sample figures. Your screens are built around your own records.

1
Enquiry and qualification
An enquiry arrives from a property portal, a society referral or a returning client, and the advisor records budget, preferred locality, bedroom count and possession timeline. The buyer is matched to open projects. Duplicates merge.
2
Registration with the developer
The buyer is entered on the builder’s partner portal or visit form, and the system stores the date, the lock-in period and the acknowledgement from the sales head. A rejected entry keeps its stated reason. Nothing is guessed.
3
Site visit
A visit is booked with the builder’s sales team, the associate walks the family through the show flat, and the desk signs an attendance sheet scanned onto the record. Proof is kept.
4
Booking and milestones
The unit number, the cost sheet in force, the token cheque and the allotment letter are noted against the buyer. Each construction-linked demand letter is listed with the share of brokerage it releases, so dates stay visible to everyone on the panel.
5
Brokerage claim
A claim invoice goes to the builder’s accounts team with the booking form, registration acknowledgement and signed visit sheet attached. Each part payment is posted against it as the cheque arrives. Shortfalls stay open.
6
Associate payout
Once the builder’s money is posted, the system works out each associate’s cut at the rate agreed for that project, and a payout statement is filed against the claim. Held amounts show why.

Modules

What is inside.

Every module can be switched on, left out or changed to match how your team already works.

Developer panel and projects

Keep every builder, its projects, brokerage slab, lock-in period, empanelment letter and sales contacts together, with each change dated so a booking is priced on the slab in force that day.

Enquiries and buyer profiles

Capture each enquiry with source, budget, locality and bedroom count, and let a family that returns after eighteen months reopen the same profile with its earlier visits and notes. History stays.

Buyer registration log

Register buyers with builders and record validity, acknowledgement number and any rejection. A reminder appears days before a lock-in lapses, so the coordinator can renew it or release the lead.

Inventory and price sheets

Store unit availability, floor plans, rate per square foot, floor-rise charges, parking and live offers for every project, together with the date each sheet arrived. Old sheets are archived.

Site visit scheduling

Book visits with the builder’s sales desk, assign the associate who will accompany the family, and record the confirmation the desk sends back. Unconfirmed visits are listed for a call before the Saturday rush at the show flat begins and sales desks run out of slots.

Bookings and milestones

Record the booking form, unit, token amount and each slab-linked payment stage, so the partner sees which demand letter releases the next instalment of brokerage. The stage is shown beside each booking.

Commission claims

Raise a claim per booking with the registration acknowledgement and visit sheet attached, then post part payments, short payments and rejections against it. Every open balance carries an age and an owner.

Associate and sub-broker network

Give each associate a login to submit buyers and read their own shares, with rates that differ by associate and by project. They never see the rest of the panel.

Payout statements

Work out each associate’s share from commission actually received and hold it until the builder pays. The printed statement lists held amounts, released amounts and the reason for each hold.

Follow-up and reminders

Schedule calls for undecided buyers, for lock-ins about to lapse and for claims overdue with a builder’s accounts team. The coordinator opens a daily list sorted by age and builder, and works down it.

Solutions inside

The business modules it is built from.

Each one is also available on its own, or inside a system built for you.

Lead Management
Enquiries from portals, society referrals and returning families land on one buyer profile with budget, locality and bedroom count, so a repeat buyer is recognised at once.
Price Lists and Schemes
Rate per square foot, floor-rise tables, parking charges and seasonal offers are stored per project with the date each sheet arrived, so every quote uses the right one.
Appointment Scheduling
A visit is booked with the builder’s sales desk and the associate’s diary, and the desk’s signed attendance sheet is kept as proof for the brokerage claim.
Commission and Incentives
Each associate’s rate is set by project, and the share due is worked out only from brokerage that the builder has actually paid against the claim.
Invoice Management
A brokerage invoice is raised per booking with the acknowledgement and visit sheet attached, and part payments are posted against it as each builder’s cheque arrives.
Collections and Payment Follow-Up
Overdue claims, undecided buyers and lock-ins nearing lapse become a daily call list for the advisors and the accounts desk, sorted by age and builder.
Dealer and Distributor Portal
Associates sign in to submit buyers and see only their own registrations, visits and shares, never the buyers or rates of the rest of the panel.
Contract Management
Each builder’s empanelment letter, slab and lock-in period are held with dates, so a change in terms applies only from the day it takes effect.

Services

How we would put it in.

Setup, data migration, integrations and anything built on top.

All solutions

Every part of the system, by area.

Take the modules you need. Each one works on its own or inside a larger system built for you.

AI by department

Who uses it

One system, each person sees their part.

For partner principals

See registrations by developer, claims outstanding by age and commission earned against commission received, so the next call to a builder’s sales head chases the right booking. No spreadsheet is opened.

For sales advisors

Open your buyers, register them with the builder, book accompanied visits and quote from the current cost sheet rather than a forwarded image. Notes from each call stay on the profile.

For associates and sub-brokers

Submit a buyer from a phone, watch the status of each registration and check the share due once the builder pays. A partner never has to ring the sales desk to learn where a lead stands.

For the accounts desk

Raise brokerage invoices, post part payments against demand-letter stages, reconcile what each builder paid and prepare payout statements for associates before month end. Short payments are chased with a reason.

Reports

The numbers the owner asks for.

Registrations active, expiring and lapsed by developer
Site visits held and confirmed by project and associate
Bookings by project with demand-letter stage reached
Brokerage expected, claimed and received by developer
Claims outstanding by age with the builder’s accounts contact
Associate shares due, held and paid

Good fit

Who this is built for.

Firms that sell new apartments, villas and plotted layouts for several builders and earn brokerage on each booking they bring
Advisory teams that run a panel of associates who each bring families to site and need each registration credited to the associate who actually brought that family
Partners selling one developer’s projects in more than one city, with a separate slab, lock-in period and sales head for each city they work
Brokerages paid in parts at agreement, structure completion and possession, whose accounts desk must chase every instalment against the right demand letter
Referral networks that pass buyers on to partners and then share the brokerage with the associate who made the first introduction, at a rate agreed in advance

Honest answer

When it is not the right choice.

One agent handling a few buyers can note lock-in expiry dates in a notebook. A diary will do.
Developers who manage their own unit inventory and partner panels will find Real Estate CRM closer, while agents who let flats on rent want Apartment Community Management Software.

Made to fit

Adapted to your business before it goes live.

You are not handed a login and left to it. The product is set up around your records, your people and the tools you already use.

Each developer’s rules

Lock-in period, slab, claim documents and the person who signs acknowledgements are entered for every builder exactly as each one states them. Nothing is assumed from another builder.

Price sheet formats

The columns your sales desks send, such as base rate, floor rise, parking and club membership, are mapped once so a fresh sheet loads in minutes. Archived sheets stay searchable.

Associate rates

Sharing rules for sub-brokers and referral agents are set per associate and per project, including a lower rate when the principal closed the sale. The statement shows which rule applied.

Buyers and claims migrated

Buyer lists, open registrations and unpaid claims move across from the sheets your desks maintain now, which means lock-in expiry dates are already live on the board when the first morning begins. Gaps are listed for you to fill.

Tax and currency

Brokerage invoices carry the local tax lines and your currency, and your accountant signs off a trial invoice and a sample payout statement before launch.

Works alongside

WhatsApp and other messaging
SMS
Email
Calendar
Accounting export
Telephony

Common questions

Questions owners ask before a demo.

Does it publish listings to property portals?

No. It holds the partner’s own records of buyers, registrations, visits, bookings and claims. Enquiries from portals can be captured into it, but listings are still posted on the portals themselves.

What if two partners register the same buyer?

It stores your registration date, the builder’s acknowledgement, the signed visit sheet and call notes together. The evidence is ready the day the developer’s sales desk asks who came first.

Can commission slabs differ by project?

Yes. Each project carries its own slab, and every change is dated, so a booking is calculated against the slab in force on its booking date. Older bookings keep the slab they were priced on.

What happens when a developer pays a smaller amount?

The cheque is posted against the claim and the shortfall stays open with a reason. Your accounts desk chases the balance with the builder’s accounts contact, quoting the age shown on the list.

Do our associates see everyone’s buyers?

No. An associate sees only the buyers they submitted and the share due on them. Principals and advisors see the whole panel, and the accounts desk sees claims and payouts.

Can we hold payouts until the developer pays?

Yes. A share becomes payable only after the related brokerage is recorded as received. The statement lists what was held, what was released and why, line by line, for every associate.

How do we see the system before deciding?

We run a demo using a sample builder, a buyer and a booking set up like your own panel. A written proposal then spells out scope, users and migration.

Can we export our records?

Yes. Exports of buyers, registrations, claims and payout statements come as spreadsheet or CSV files, with a column layout settled with you before the build begins so your accountant can open them directly.

What drives the cost for a channel partner firm?

The developers and projects you hold, your advisors and associates, and the telephony or messaging links you want all shape the quotation. Buyers and claims brought across are priced apart. First we show a demo. A written quote then lists each part.

How long before advisors register buyers on it?

Registration comes first. Release one holds the developer panel and projects, enquiries with buyer profiles, the registration log and price sheets. Site visits, bookings, commission claims and payouts follow. How soon advisors register buyers depends on how many projects and buyers are loaded. The proposal states every stage together with its date.

What should we gather before starting?

Bring each developer’s commission terms, current price sheets, the buyer registration list, open brokerage claims and associate rate sheets. Name a principal, a sales advisor and someone from the accounts desk.

Wondering what it would cost? Share your requirements and an engineer will come back with a scope.

Industries

Built for.

The trades this product is set up for. Pick yours to see how the work runs there.

Real estate channel partners

Related products.

Your requirements

See Real Estate Channel Partner Management Software set up around your records.

Tell us how you run things today. An engineer reads it and writes back with what fits as it is, what would need changing, and what we would start with.

What happens after you share your requirements

A senior engineer reads your answers. Nobody phones first.
Within one business day you get a written note: what we understood, what we would start with, and the questions we still have.
If it fits, a proposal follows with the order of work, what we need from you and what you receive at each step.
No call is booked and nothing is paid until you have read the note. Your details stay with us.

Start with your requirements

Seven short steps that tell us what you need. A senior engineer reads them before anyone gets in touch.