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GullySystem

Recurring Billing Systems

A recurring billing system takes the repeat payment, retries the ones that fail, and warns the customer before a card or mandate stops working. Every attempt, success and refund is recorded against the subscription so that accounts and support see the same story.

The Money Side of a Subscription

Plans and deliveries get the attention. Collection is where subscriptions quietly leak, because a failed charge looks like nothing until the month closes and the number is short.

Mandates and autopay

UPI autopay, card mandates and bank mandates set up through your gateway. The customer’s consent is recorded.

Prepaid and wallet

Money taken up front and drawn down per delivery, which suits daily routes and avoids a mandate altogether.

Renewal runs

Charges raised on a schedule in batches. A report of what succeeded comes before anybody is chased.

Handling the Charge That Fails

It will fail. A card expires, a balance is short, a bank has a bad morning.

Retries with a gap

A second and third attempt spaced over days rather than minutes, since most failures are temporary.

Reminders in plain words

A message telling the customer what did not go through and what to do. It goes before the service stops.

A grace period you choose

Delivery continues for the days you allow, and the rule is visible to support rather than decided case by case.

Card expiry warnings

A notice ahead of the expiry month, which prevents more failures than any retry strategy.

Keeping Accounts and Support Together

The commonest complaint is not the charge itself. It is that nobody in the company can explain it.

One ledger per subscriber

Every attempt, refund, credit and change of plan in date order, readable by a support person without training.

Invoices that match

A GST invoice for each successful charge, numbered in series and posted to your accounting package.

Proration, honestly

An upgrade mid-cycle is either prorated or applied next cycle, and whichever you choose is shown before the customer confirms.

FAQ

Frequently asked questions

Which gateways support recurring billing in India?

Razorpay, Cashfree and PayU all offer mandates and subscription products, with UPI autopay now the commonest choice for consumer plans. Your account, your rates, and we build to whichever you hold.

What happens to a subscription when a payment keeps failing?

It moves through the states you define, usually retry, then grace, then paused, with a message at each step. Nothing is cancelled silently, because a silent cancellation becomes a support call later.

Can we run billing monthly but deliver weekly?

Yes. Billing frequency and delivery frequency are separate settings, which is how most staples and service plans actually work.

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