See which ad campaigns deserve more budget, and approve each shift yourself.
AI Media Buying reads spend, clicks and enquiries from the ad accounts you hold, then suggests where next week’s budget should go and which bids look high. A person approves every change. It helps a marketing team decide better, and the buyer still decides.
A small marketing team often runs three or four ad accounts at once. Each one has its own dashboard, its own daily cap and its own way of counting a result. Come Thursday, no one can tell if search spend or social spend brought in more enquiries. The figures live in separate tabs.
Spend is pulled into one sheet beside the enquiries your sales team actually logged. The system then proposes a budget split and flags bids that look out of line. Nothing is changed in an ad account until the person who owns that account says yes.
The problems this is meant to ease.
What AI media buying does.
What this looks like in a working week.
The people who open this every day.
From first conversation to daily use.
Map the ad accounts and the people who touch them
List every search and social ad account, who holds admin rights, and how enquiries are logged. We then agree which accounts the software may read and which changes need which approver. Access is agreed first.
Check that spend and enquiries can be matched
Export a few months of campaign cost and the leads from your lead management list. Gaps appear fast, such as enquiries logged without a source, and they are fixed before any advice is trusted.
Run a small trial on past weeks
Feed in last quarter’s real spend and see what the system would have suggested for each week. The buyer compares those suggestions with what was actually done and what followed. Nothing goes live yet.
Review the output with the people who buy the media
Sit with the performance marketer and the manager over real suggestions. Wrong flags are noted, thresholds are adjusted, and the approval buttons are tested on a sandbox campaign first. Sandbox first.
Go live with approvals switched on
Connect the live accounts under the customer’s own authorisation. Suggestions appear each week, and any change reaches the platform only after the named approver accepts it. Approvals stay on.
Look back after the first full cycle
At the end of a month, compare the approved suggestions with the enquiries that followed. Rules that produced noise are dropped, and the review is repeated each quarter. Noise gets dropped.
How you would know it is working.
Record where you stand before it goes live, so the change is measured against your own figures.
- Return on ad spend is attributed revenue divided by ad cost. It is compared with the last full quarter of platform reports and sales records.
- Cost per acquisition is ad cost divided by enquiries or orders that reached a recorded stage. The figure from before launch is the starting point.
- Advertising efficiency compares spend with qualified enquiries per campaign. The weekly sheets your team kept before connection supply the comparison.
- Wasted placement spend is read from the platform’s own placement and search term reports. Reports from before launch set the starting figure.
- Approval turnaround counts how long a suggestion waits before a named person accepts or rejects it, measured from the approval log once it starts.
Where a person stays in charge.
A named person approves every change
Suggestions stay suggestions. Nothing reaches an ad account until the account owner accepts it, and the approver and date are kept beside the change.
Platform access stays with you
The software reads through access your own account grants. It makes changes in a platform only where a supported integration exists and you have given written authorisation for that account.
Platform rules limit what is possible
Each ad platform restricts what outside tools may read or change, and restrictions shift over time. We confirm what your accounts allow before building, and tell you plainly where a manual step remains.
Poor matching weakens the advice
If enquiries carry no source, judging by clicks alone is a weak guide. The system says so on screen and does not hide the gap behind a confident ranking.
It is one part of a system, not an island.
A module earns its place by what it passes to the next one. These are the connections we set up most often.
- Search and social ad accounts you already hold
- Lead management
- Opportunity management
- Website analytics
- Dashboards and KPIs
Products that include it.
How we would put it in.
Questions owners ask about AI media buying.
Does it change bids on its own?
No. It proposes, and a named person approves. If you later want small, low-risk changes applied automatically inside limits you set, that is a separate decision made with you.
What does it need before it is useful?
Several months of spend history and leads that carry a source. If enquiries are logged without saying where they came from, the system can only judge clicks, and that is a weak guide.
Does a modest monthly budget gain anything from this?
Probably not at first. With a single campaign and one person watching it, a spreadsheet and a careful eye do the same job. Value appears when several accounts compete for the same money.
Which ad platforms does it read?
The major search and social platforms, through the access your own account allows. Each platform limits what it shares, so we confirm what is available for your accounts before building.
Can it replace our media buyer?
No. It saves the buyer the copying and sorting. Choosing audiences, writing adverts and deciding how much risk to take stay with a person who knows the business.
What happens to our account logins and customer data?
Access is granted by you and can be withdrawn by you at any moment. Customer details from your lead list stay in your own records. Each country has its own data protection rules. Settle them with your legal adviser.
Will it connect directly to our ad accounts?
Only where the platform offers a supported integration and you authorise it. Where it does not, spend is imported from the exports your team already downloads, and approved changes are made by hand.
Businesses that ask for this.
Modules that work with it.
Tell us how you handle AI media buying today.
A spreadsheet, a register or another system: say which, and we will tell you plainly what is worth changing.
- No obligation
- A reply within one business day
- Your details stay private
Start with your requirements
Seven short steps that tell us what you need. An engineer reads them before getting in touch.
Share your requirements