Credit each order to the campaigns that touched it, in one report.
AI Campaign Analytics pulls spend and results from your ad accounts, email tool and CRM into one table per campaign. It shares out credit for each order across the touches that came before it and shows more than one view of that credit. Your marketing lead reads it, questions it and decides where budget moves.
Every ad platform reports its own wins. Added together, the claims come to more orders than you actually shipped. The marketing lead then spends the first days of each month copying numbers into a sheet that nobody fully trusts.
Here the numbers are pulled in on a schedule and matched to real orders from your CRM or billing. Credit for an order is spread over the campaigns that touched the buyer. You can switch between methods and see how far they disagree.
The problems this is meant to ease.
What AI campaign analytics does.
What this looks like in a working week.
The people who open this every day.
From first conversation to daily use.
Discovery
We list your ad accounts, email tool, CRM and billing package, note which campaigns run where, and agree which goals count as a qualified lead for each. Sales joins this meeting.
Data readiness
Campaign names, tags and channel mappings are checked across the ad accounts and CRM, and spend that matches no channel or order is listed for someone to correct. A naming rule comes first.
Trial on two channels
Two channels are loaded with two quarters of spend, enquiries and invoices. The first campaign table is built from those records. Totals are checked by hand.
Review by marketing, finance and sales
The marketing lead and a finance colleague compare the table with the ad invoices and the ledger, and sales staff confirm which leads they would call qualified. Differences are explained, not hidden.
Going live
Every channel is then connected, the saved reports are shared with named readers, and weekly summaries and alerts go to the owner of each campaign. Each reader sees only what their role allows.
Reviewing afterwards
After each quarter the team compares cost per lead and qualified conversions with the baseline, retires unused reports and adds new channels or alert rules as campaigns change. Old reports are removed.
How you would know it is working.
Record where you stand before it goes live, so the change is measured against your own figures.
- Cost per lead is a campaign’s spend divided by the enquiries it brought, measured against ad and CRM exports from the last full quarter before launch.
- Qualified conversions count leads that sales staff marked qualified or that became orders, and today’s CRM records give the starting figure.
- Campaign return compares the revenue linked to a campaign with its spend under the attribution method you choose, and the baseline is the sheet your team keeps today.
- The gap between platform-claimed conversions and orders found in invoices shows how far the ad accounts overstate, measured on the last full month before go-live.
- The time your team spends building the monthly report is noted from a short staff log before go-live, and kept as a plain reference for later reviews.
Where a person stays in charge.
Attribution is a convention
Each method, whether first touch, last touch or weighted credit, rewards a separate stage of the buyer’s path, and none shows that a campaign caused an order. Read them as views, not verdicts.
People make the changes
The software reads data and writes reports, and any change to a budget, bid or audience is made by a person inside the ad account itself. Alerts point; people decide.
Data quality sets the limit
Untagged links, renamed campaigns and late-arriving platform numbers can shift a report, so each report shows the date of its latest refresh and the gaps it found. Fix tags before trusting totals.
Privacy and tax stay with specialists
Lead records hold names and phone numbers, so access follows roles, and tax treatment of ad spend differs by country and belongs with your own accountant. The software gives no tax advice.
It is one part of a system, not an island.
A module earns its place by what it passes to the next one. These are the connections we set up most often.
- Ad accounts
- Email and messaging tools
- CRM and opportunity management
- Invoice management
- Website analytics
- Dashboards and KPIs
Products that include it.
How we would put it in.
Questions owners ask about AI campaign analytics.
Which attribution method is correct?
None is. Each is a convention with a blind spot. The report shows them together so you can see where they disagree, and the disagreement is often the useful part.
Can it change my budgets or pause a campaign?
No. It reads data and writes reports. Any change in an ad account is made by a person, in that account, after reading what the report says.
What if our campaigns carry no tags?
Then credit cannot be shared reliably. The first job is a naming rule and tagged links, which GullySystem sets up with your team. Reports improve as the tagged history grows.
Do we need it for a single channel?
Usually not. If all spend goes to one platform, its own report is enough. This helps once three or more channels feed the same buyers.
Does it handle tax on ad spend?
It records the amounts as your accounts hold them. Tax treatment differs by country and belongs with your accountant. This tool only organises figures and offers no tax or financial advice.
Which data comes first?
You need spend and results from each ad account, plus enquiries and closed orders from your CRM or billing, linked by a campaign tag. Without orders, only clicks get counted.
Who gets the alerts and what do they do?
Named people receive a message when a campaign’s numbers leave their usual range and then open the ad account to look and decide whether anything is wrong. Many alerts turn out harmless.
What does it cost and how much work is it?
Price depends on how many channels are connected and how tidy the tags are. We quote after looking at your accounts. Naming takes most of the effort.
Businesses that ask for this.
Modules that work with it.
Tell us how you handle AI campaign analytics today.
A spreadsheet, a register or another system: say which, and we will tell you plainly what is worth changing.
- No obligation
- A reply within one business day
- Your details stay private
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