Custom software · E-commerce businesses

Build an e-commerce system around your channels and your warehouse.

An e-commerce business is mainly a stock problem. One SKU is listed on your own site, on two marketplaces and in a quick-commerce catalogue, and each believes it has a different number of units.

A unit is then sold twice, the order is cancelled, the account rating drops, and someone reconciles a settlement report against a courier’s return list.

The fix is one stock position, one order record and one return trail across every channel. Picking, the shipping label (AWB) and the supplier purchase order attach to that record.

Share your requirements

Who this is for

E-commerce businesses we can build for.

A single-brand D2C seller and a multi-brand seller shipping from three warehouses have different daily problems. How you sell decides where the system has to start.

D2C brands
Marketplace sellers
Multi-channel retailers
Fashion and apparel sellers
Footwear and accessories brands
Beauty and personal care brands
Food and packaged goods sellers
Nutrition and supplement brands
Electronics and accessories sellers
Home and kitchen brands
Furniture and decor sellers
Artificial and fashion jewellery sellers shipping online
Books and stationery sellers
Pet product sellers
Handloom and handicraft businesses
Wholesale businesses selling online
Dropshipping businesses
Quick-commerce suppliers
Export-oriented online sellers
Brands with their own retail stores as well

What can be built

The modules, and what each one covers.

Nothing here is a fixed package. Each module is built, left out or changed to match how your organisation already works.

Catalogue and SKU master

One product record that every channel listing points at.

SKU code and internal name
Brand and category
Variants by size, colour and pack
Barcode and EAN
Tax classification code and tax rate
List price and selling price
Cost price
Weight and dimensions
Images and content
Bundle and kit composition
Batch or serial tracking flag
Channel listing identifiers

An unmapped listing is how a sale goes missing from stock. Unmapped listings are listed each morning until they are mapped.

Stock across channels

One number, split the way you choose to split it.

Total stock by SKU
Warehouse-wise stock
Available to sell
Reserved against orders
Buffer held back per channel
Stock pushed to each channel
Last sync time
Sync failures
Oversell log

No stock sync is instant. Two orders on different channels within a few seconds can still oversell, so a buffer is used.

Order management

Order received
Payment or cash on delivery confirmed
Stock reserved
Invoice generated
Pick list
Packed
AWB assigned
Manifest
Handover to courier
Delivered

Order states

New
On hold
Payment pending
Confirmed
Allocated
Picked
Packed
Ready to ship
Shipped
In transit
Out for delivery
Delivered
Cancelled
Returned

Order handling rules

Routine decisions made many times a day are set as rules and not left to a person.

Warehouse selection by postcode
Courier selection by serviceability
Cash on delivery eligibility
Address quality check
Split orders
Partial fulfilment
Hold rules for suspect orders
Automatic cancellation on timeout
Priority for prepaid orders

Picking and packing

Pick list by wave or by order
Bin and rack location
Scan to pick
Batch and expiry selection
Serial number capture
Packing material used
Weight captured at packing
Packing photograph or video record
Quality check before sealing
Mis-pick record

Packing video is often what settles a customer claim. Whether a marketplace accepts it is the marketplace’s rule, not ours.

Shipping

Courier partners
Serviceability by postcode
Rate card per courier
AWB generation
Label and invoice printing
Manifest and pickup
Tracking updates
Delivery proof
Weight discrepancy claims
Courier performance by lane

AWB generation and tracking run through each courier’s own interface. What is available differs by courier and by the account you hold with them.

Failed-delivery (NDR) handling

The non-delivery report (NDR) is where cash-on-delivery margin is protected or lost.

Delivery attempt failed
Reason captured
Customer contacted
Reattempt or address change
Second attempt
Delivered or marked RTO

Returns and returns to origin (RTO)

Customer return request
Return reason
Reverse pickup scheduled
Return in transit
Return received at warehouse
Quality check on return
Restocked
Damaged and written off
Refund processed
Exchange issued
RTO received against order
Return rate by SKU and by channel

Refunds

Refund due on cancellation
Refund on return
Partial refund
Refund to original payment method
Store credit
Refund pending with the gateway
Marketplace refund adjustment
Customer intimation

Warehouse layout

Zones and aisles
Racks and bins
Bin capacity
Fast-moving picking face
Bulk storage
Return quarantine area
Damaged goods area
Putaway rules
Bin transfers

Inward and putaway

Purchase order
Gate entry
Unloading
Quantity check
Quality check
Barcode and labelling
Putaway to bin
Stock available

Stock counts

Cycle count by bin
Full physical count
Count by category
Variance report
Adjustment with reason
Approval for large adjustments
Shrinkage tracking
Count history

Purchase and replenishment

Reorder level by SKU
Days of cover
Sales velocity input
Seasonal adjustment
Purchase request
Approval
Purchase order to supplier
Expected delivery date
Pending purchase orders
Short receipt and follow-up

Supplier portal

Where suppliers confirm and dispatch for themselves, the mail thread is replaced.

View purchase orders
Accept or propose changes
Confirm dispatch date
Upload invoice and packing list
Enter carton and batch details
Advance shipping notice
Short supply reason
Payment status
Rate card and terms
Performance record

Supplier performance

On-time dispatch
Fill rate against order
Quality rejection
Lead time actual against agreed
Price changes
Credit terms used
Outstanding payable
Supplier ranking by category

Marketplace settlements

The settlement report arrives weekly and takes days to reconcile.

Settlement file import
Order-wise payout matching
Commission deducted
Shipping fee charged
Return and RTO deductions
Penalties and adjustments
Taxes withheld
Unmatched entries
Short payments to claim
Payout against expected

Each marketplace publishes its settlement file in its own format, and those formats change. Import rules are built per channel and revisited when a format moves.

Pricing and margin

Cost price by batch
Landed cost with freight
Channel commission
Shipping cost per order
Return cost per order
Packaging cost
Discount and coupon cost
Net margin per order
Margin by SKU and channel
Loss-making SKUs

Offers and coupons

Coupon codes
Discount by cart value
Buy-more-save-more slabs
Free shipping rules
Bundle offers
First order offers
Channel-specific offers
Start and stop date
Usage limit
Cost of each offer

Customer records

Customer profile
Orders across channels
Addresses used
Prepaid and cash on delivery behaviour
Return history
Lifetime value
Repeat rate
Support tickets
Blocked customers with reason

Customer support desk

Tickets by order
Where is my order
Damaged or wrong item
Return and refund requests
Channel messages
Response time tracking
Escalation
Resolution record
Repeat issues by SKU

B2B and bulk orders

Most online sellers are eventually asked for a hundred pieces on credit.

Dealer and retailer logins
Price list by buyer type
Credit limit and terms
Bulk order entry
Quotation and proforma invoice
Partial dispatch
Ledger and outstanding
Scheme and slab discounts
Separate stock allocation

Invoicing and taxes

Tax invoice per order
Invoice series per channel
Credit notes on return
Transport document details for bulk dispatch
Electronic invoice details where required
Tax jurisdiction of the buyer
Tax summary by channel
Accounting export

Multiple warehouses

Warehouse master
Stock by location
Postcode mapping
Stock transfer between warehouses
Transfer in transit
Warehouse-wise order load
Warehouse-wise return load
Location-wise dead stock

Roles and access

Management
Operations manager
Warehouse supervisor
Picker and packer
Purchase team
Catalogue team
Customer support
Finance team
Supplier
Dealer

Management dashboards

Orders by channel
Units sold by SKU
Stock cover in days
Dead and slow stock
Dispatch adherence
NDR and RTO load
Return rate by reason
Cancellation reasons
Margin by channel
Settlement short payments
Courier performance
Supplier fill rate

Integrations

Marketplace seller accounts
Your own storefront
Courier and aggregator interfaces
Payment gateways
QuickBooks, Xero or your accounting software
WhatsApp and SMS providers
Barcode scanners and label printers
Weighing scales at packing
Analytics and advertising reports

Every marketplace and courier decides what its interface allows and what approvals a seller account needs. We check each one against your own account before we commit to it.

The journey

One connected workflow, end to end.

Every stage below can sit in one system, so nobody re-enters what the last stage already captured.

Listing
Order received
Stock reserved
Invoice
Pick
Pack
AWB and manifest
Dispatch
Delivery or NDR
Return or RTO
Refund
Settlement
Replenishment

Built in phases

You do not have to replace everything at once.

Each phase is usable on its own, so the system earns its place before the next part is built.

1
Orders and stock
The SKU master, channel mapping, one stock position and the order record from receipt to dispatch. Overselling is addressed here.
2
The warehouse
Bins, scan-based picking, packing with weight capture, inward and putaway, cycle counts and the return quarantine area.
3
Shipping and returns
Courier selection, AWB and manifests, tracking, NDR handling, reverse pickups and the quality check on what comes back.
4
Money and suppliers
Settlement reconciliation, margin per order, the supplier portal, replenishment and management reporting.

How we work

How a build actually runs.

01
Understand
We spend a dispatch cutoff in your warehouse. The hour before pickup shows the real process.
02
Map
Channels, SKUs, warehouses, couriers, return paths, approvals and every place a number is typed twice.
03
Design
Scanner screens for the floor, wide screens for the desk, and rules that decide the routine cases without a person.
04
Build
Catalogue mapping and stock sync go in before anything else, because every other screen reads off them.
05
Test
A full day of real orders runs through it beside your current process, and the two dispatch lists are compared.
06
Deploy
One channel and one warehouse go live first, then the rest, away from a sale week.
07
Improve
Settlement reconciliation, margin reporting and the supplier portal follow once dispatch is steady.

What you bring

What you bring, and when.

The build moves at the speed of the answers. These are the things we ask for, in the order we ask.

01
SKU sheets, channel exports and returns logs
Share your SKU sheet, order exports from each marketplace and your own site, the returns log and a settlement statement. They show how orders and money actually flow.
02
Warehouse, catalogue and finance
Someone from the warehouse, the catalogue team and finance should be at hand when screens are drawn. Channels sometimes want different rules for a SKU. The operations head chooses.
03
Margin floors, return windows and refund limits
Margin floors, return windows, refund approval limits and courier choice by pincode stall work when left open. Decide them early. The warehouse tries each module as it is demonstrated.
04
Seller logins and live stock counts
Seller account access for every channel, courier logins and a stock count per SKU are needed before launch. Open orders are carried across that day. The founder agrees the switch.

What we can build

Systems we can put together for you.

Order management systems
Warehouse management systems
Multi-channel inventory systems
Marketplace integration layers
Courier and shipping integrations
Returns and RTO management systems
Settlement reconciliation systems
Supplier portals
Dealer and B2B ordering portals
Customer support desks
Scanner-based picking applications
Pricing and margin systems
Management dashboards
Multi-warehouse operations platforms

Common questions

Questions owners ask before starting.

What is a custom order management system?

It is software that holds every order from every channel in one place, with one stock position behind it. The custom part is your own rules for warehouses, couriers, holds and returns.

Does it stop overselling?

It reduces overselling by keeping one stock number and pushing it to every channel. It cannot remove it entirely, because two channels can sell the last unit within the same few seconds. A buffer is used.

Does it connect to marketplaces?

Usually yes, through each marketplace’s seller interface. What can be read and written differs by marketplace and by the approvals on your own seller account, so we check before promising.

Can it generate AWB numbers and labels?

Yes, through your courier or shipping aggregator account. Label formats, manifests and tracking come from the courier, and what is available differs between them.

How does it handle NDR and RTO?

It tracks the whole path. Failed attempts, the reason, the call to the customer, a reattempt and the return to origin can all be tracked against the original order.

Can it reconcile marketplace settlements?

Yes. Settlement files are imported and matched order by order, so commission, shipping, return deductions and short payments are visible instead of assumed.

Can we use barcode scanners in the warehouse?

Yes. Scan to pick, scan to pack and scan for counts all work with ordinary handheld scanners or a phone camera, depending on volume.

Can suppliers update their own dispatches?

Yes, through a supplier portal where they confirm the order, enter dispatch details and upload the invoice. That removes most of the follow-up mail.

Do you already have a product for the B2B side?

Yes. The ready Wholesale and B2B Ordering Software already handles dealer logins, price lists, schemes and credit terms. If the bulk side is your main need, adapting that is usually a better start than a blank page.

Is it compatible with our accounting software?

Usually yes, including QuickBooks and Xero. A day of sales can go across as one summary and not as four hundred separate entries.

Is it fine to begin with only stock and orders?

Yes. Start with catalogue mapping and stock sync, then warehouse scanning, then settlements.

Can this be built as a product we sell to other sellers?

Yes, though it is a different build. Software for many sellers has to accept catalogues and channel mappings you did not create, and that decision belongs at the design stage rather than later.

Ready products

Ready products for this work.

If one of these fits, it is cheaper and faster than building from scratch. We will say so.

Wholesale and B2B Ordering Software

Build a system where every channel sees the same stock.

E-commerce punishes small errors at scale. One mis-mapped listing, one buffer set wrong or one settlement file nobody read can turn a good month into an average one.

Tell us what you sell, where you sell it and how it ships. Where a listing tool or marketplace panel already does the job, we say so. Where overselling keeps happening, there is usually a buffer nobody owns.

Tell us how you work

Tell us how your e-commerce businesses runs today.

We will tell you what can be digitised, what can be connected, what is worth automating, and what you should leave alone.

What happens after you share your requirements

A senior engineer reads your answers. Nobody phones first.
Within one business day you get a written note: what we understood, what we would start with, and the questions we still have.
If it fits, a proposal follows with the order of work, what we need from you and what you receive at each step.
No call is booked and nothing is paid until you have read the note. Your details stay with us.

Start with your requirements

Seven short steps that tell us what you need. A senior engineer reads them before anyone gets in touch.