Skip to main content
GullySystem

Reports for Digital Marketing Agency Owners

Every report here is drawn from the retainers, calendars, tasks, timesheets and invoices your team already fills. Nothing here is typed twice or assembled by hand.

The reports you get

Retainers live, paused and ended

Every brand by retainer state, with start dates and terms. This is the count a founder is asked for first.

Delivered against promised

Deliverable counts for the cycle by client and by type. The shortfall is named, not buried in a total.

Approvals waiting, by age

Drafts sitting with clients and how long each has waited. Every brand appears in one list.

Hours by person and account

Team time spent on each account. It tells you whether a small retainer is eating a designer’s week.

Invoices and pending amounts

Raised, received and outstanding by brand and by age. Advances are set off where clients pay ahead.

Calendar items published late

Slippage by channel and by owner, split into delays on your side and delays on the client’s side.

Freelancer and vendor payables

What outside help is owed, tagged to the client and the campaign the cost belongs to.

How a founder reads them

A dashboard opens on the handful of numbers a partner checks daily, such as approvals waiting and deliverables left in the cycle. The rest are opened when a question comes up. A date range and a brand filter sit on every report. Export to a sheet is there too.

At cycle close

Delivery, hours, billing and payables are read together for the month. That combination is what tells an agency whether an account is worth the team it consumes, which is a harder question than whether the invoice went out on time.

What reports will not tell you

They carry no engagement or ranking data beyond what your media buyer entered. No benchmark is offered. Figures reflect whatever the team recorded, so a report is honest only when briefs, hours and approvals are kept up to date.

FAQ

Frequently asked questions

Can a report be filtered to one brand?

Yes. Brand, account manager, channel and date range filters sit on the reports, and the filtered view can be exported.

Is a new report possible later?

Yes. A fresh report is built from records already held, and GullySystem staff add it when you ask.

Do reports slow down as years of work pile up?

Each report is built from the records as they stand, and older cycles stay readable without crowding the current month.

Can partners get a weekly summary by email?

Yes. A short summary can be sent on a schedule you choose, and its contents are agreed while setting up.

Talk to us

Tell us what you need.

Send a short brief and one of our engineers will come back to you within one business day.

  • No obligation
  • A reply within one business day
  • Your details stay private

All fields are required. A short description is enough.

Your details stay private. Privacy policyProtected by reCAPTCHA.