Appeals and Donation Drives for NGOs

A trust raises money in bursts, around a festival, a disaster, an annual day or a payroll giving tie-up. Each of those is held here as its own appeal.

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What an appeal record holds

Purpose and period

What the appeal is raising for, the programme it will fund, its start and close dates, and the fund head the money must land in.

Who it goes to

The donor list drawn for the appeal, such as past givers to that programme, a locality, or staff of a company running payroll giving.

Collection points

Boxes at a shop or temple, a stall at an event, a volunteer team working a street, or an online form. Each point is named.

Target and progress

The amount the committee hopes to raise, and what has come in so far against it. Pledges still awaited show apart from money received.

Sending the appeal out

Once a donor list is drawn, the message goes out over WhatsApp, text or email, with the wording the trust approves. Short messages carry a payment link where a gateway is connected. Volunteers working a street or a phone list see their own share of names, so two of them do not call the same giver twice in a week. Volunteer lists do not overlap.

Reading the response

Who responded

Each donation entry carries the appeal it came from, so the response list builds itself as receipts are raised. No tally sheet is needed.

Who did not

Names on the list with nothing received stay on a follow-up list. Fundraisers call from that list and note the reply.

Which point collected what

Box, stall, volunteer team and online collections are totalled apart, which tells the committee where next year’s effort should go.

What the trust decides

Message wording and appeal text stay with the trust. GullySystem sets up the fields and the sending, and makes no claim about how an appeal must be worded or registered.

Which donors are drawn into each appeal list
Whether a giver may be approached by more than one appeal in a month
Who approves the message before it goes out
Whether collection box totals are entered daily or at the close

FAQ

Frequently asked questions

Can one appeal fund more than one programme?

Yes. An appeal can name several programmes, and the money is split at entry under the fund heads those programmes draw from.

Do payroll giving tie-ups fit this module?

Yes. A company tie-up is held as one appeal, with its employee givers listed and each monthly deduction receipted against them.

Will it stop duplicate calls to the same donor?

It shows the last contact on the donor record. Whether a second call is allowed in that period is a rule the trust sets.

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