Campaigns, calling lists, call outcomes, caller targets and incentives in one place.
Manage an outbound sales centre in one system. Campaigns hold their scripts and targets, list batches are loaded, cleaned against suppression lists and split among teams, and every attempt ends in an agreed outcome. Callbacks, sales, client acceptance and each caller’s incentive follow from the same entries, so the floor and the client read one set of figures.
- Campaigns, outcome codes and incentive slabs entered as your plan states them
- Past list batches and caller records migrated
- Edits to outcomes and slabs handled by GullySystem staff when asked
In-house teams and agencies that dial for client brands both work in this system, which GullySystem configures around their campaigns. Campaign managers, callers, team leaders, quality listeners and client managers use it. Each list record carries its attempts and outcome, each sale carries the client’s acceptance, and incentives follow the accepted sales.
What goes wrong before the software.
How the work flows through it, step by step.
- 1
Campaign setup
The manager creates the campaign with script, calling hours, outcome codes, target and assigned teams, and links it to the client.
- 2
List loading
A batch is uploaded, duplicates are dropped, suppressed numbers are removed, and the remainder is split among callers with a set number of attempts.
- 3
Calling
Callers work their list and pick an outcome after each attempt. Sales capture the details the client requires, and callbacks get a time.
- 4
Quality listening
Listeners sample recordings against the script and any consent wording set for the campaign, and note results against the caller.
- 5
Client acceptance
Sales are delivered to the client. Accepted or rejected status returns with a reason, and rejected sales go back to the caller’s team leader.
- 6
Incentive and review
Accepted sales feed each caller’s slab. Team leaders review rates, and the client receives its campaign report.
What is inside.
Every module can be switched on, left out or changed to match how your team already works.
The business modules it is built from.
Each one is also available on its own, or inside a system built for you.
- Lead Management
Each batch record shows its attempts, gaps and holder, so no number is dialled twice in a day or left untouched.
- Data Migration and Import
Batches arrive as files, duplicates are dropped, and the clean remainder is divided between teams and callers with a record of who held each row.
- Pipeline Management
Interested, callback and sale sit as stages on one agreed set, so conversion between teams is counted the same way.
- WhatsApp, SMS and Email Notifications
A promised callback raises a reminder for the owner, and moves to the team leader when the time passes without a call.
- Commission and Incentives
Accepted sales feed each caller’s slab, rejected ones apply the clawback, and the running figure is visible all month.
- Attendance & Time Tracking
Logins and breaks are recorded by campaign, so a leader sees how many callers are working each list at any hour.
- Dashboards and KPIs
Records worked, contact rate, sales and rejection reasons roll up per campaign for the client’s period report.
- Audit Trail
Every addition to or removal from the suppression list keeps who made it, when, and the source file it came from.
How we would put it in.
Setup, data migration, integrations and anything built on top.
One system, each person sees their part.
For campaign managers
Set up campaigns, load and clean list batches, assign teams, and watch each batch against its target.
For callers
See your next records and callbacks, pick the outcome for each attempt, and follow your running incentive figure.
For team leaders
Read contact and conversion rates through the shift, move callers between campaigns, and handle rejected sales.
For quality listeners
Sample recordings, score script and consent wording, and send results to the caller’s team leader.
For client managers
Review the campaign report, acceptance and rejection reasons, and agree changes to the script or list.
The numbers the owner asks for.
- Records worked, reached and converted by batch
- Attempts per record and gaps between them
- Callbacks promised against callbacks made
- Sales accepted and rejected by reason
- Conversion by caller, team and campaign
- Incentive earned and clawed back by caller
- Suppression matches removed per batch
Who this is built for.
- Telesales centres selling products or services by phone
- Outsourced outbound centres running campaigns for several clients
- Appointment-setting teams for field sales forces
- Collections and renewals outreach teams
- Lead qualification centres feeding a sales team
- Multi-site centres with callers in more than one country
When it is not the right choice.
- A sales team of a few people dialling from a shared sheet can keep working in the sheet.
- A centre that only needs a dialler to place calls will find its dialler provider covers that need.
Adapted to your business before it goes live.
You are not handed a login and left to it. The product is set up around your records, your people and the tools you already use.
Works alongside
- Dialler or telephony platform
- SMS
- WhatsApp or other messaging
- CRM
- Client delivery export
- Call recording storage
- Spreadsheet import
Questions owners ask before a demo.
Does it place the calls itself?
No. Your dialler or phone system places them. This system keeps the campaign, list batch, outcome, callback and sale, and can take call results from the dialler through a connection set up with you.
How is a suppression list used?
Each entry holds the number, the source and the date. A new batch is matched against all entries before callers see it, and the removed count is shown to the manager.
Can two teams share one list without calling the same person twice?
Yes. Every record shows its attempts and its holder, and the gap rule blocks another attempt until the set interval has passed.
What happens when the client rejects a sale?
The sale returns to the caller’s team leader with the reason. The related incentive is reduced by the clawback rule from your plan, and the campaign report shows the rejection.
Can callers see their own incentive during the month?
Yes. Accepted sales update the running figure against the slab, and the caller sees the next threshold. Payroll still pays the amount.
Can it book meetings for the client’s field team?
Yes. An appointment holds time, address and contact, goes to the field representative, and is marked as visited or missed afterwards.
Does it check calls for required wording?
A listener scores sampled recordings against the script and consent lines you define. The wording itself is set with your advisers, not by the software.
How do old lists come across?
Past batches, outcomes and callback diaries are imported from dialler exports or sheets. Team leaders check a sample batch before the first live shift.
What does it cost?
No price is posted. Caller seats, clients and campaigns running side by side, and any dialler links all move the figure, and a quote reaches you once you have watched a demonstration.
Is it needed for a dozen callers on one product?
Maybe not just yet. A shared sheet and a dialler can cope until several campaigns, suppression lists and incentive slabs are running side by side at the same time. Share your requirements first.
Wondering what it would cost? Share your requirements and an engineer will come back with a scope.
Businesses that use this.
See Outbound Sales Centre Management Software with your own data.
Tell us how you run things today. We’ll show you the parts that matter to you and say plainly what would need changing.
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- A reply within one business day
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