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GullySystem
AI for Customer Support · Solutions

Answer the phone, find out why they rang, and route the call to the right desk.

A voice assistant picks up the call, asks what the caller needs, and understands the answer spoken in ordinary words. It can read out an order status, book a slot, log a complaint as a ticket, or put the caller through to the right desk with a short note. Anything it cannot do goes to a person.

What it is

Press one for sales, press two for service, press nine to start again. Callers hang up on menus like that, and those who stay land on the wrong desk and are transferred twice. Each transfer means telling the story again.

A voice assistant replaces the menu with a question. Callers say what they need, and it looks up the order if there is one, writes the complaint down, or finds the right queue. It handles only the call types you define. Staff can listen to any call afterwards.

Where it goes wrong today

The problems this is meant to ease.

Menus drive callers away

Callers abandon a five-option menu or choose the wrong one on purpose just to reach a person. The queue fills with calls that were never meant for that desk.

Transfers repeat the story

A call moves from reception to sales to service. Each person asks the same opening questions, and the caller loses patience before anyone starts to solve the problem.

Agents spend the day on status calls

Where is my order? When is my appointment? These calls need a lookup and a sentence. They fill the lines while complaints that need a skilled person wait on hold.

After-hours calls go unanswered

A rung phone at seven in the evening reaches a recorded message or nothing. Some callers leave a number, many do not, and the next morning starts with a guess about who called.

Call reasons are unknown

Nobody counts why people ring. Staffing is set by habit, and a faulty batch or a confusing bill is noticed only when the shift lead happens to hear three calls about it.

Quality review reaches few calls

A supervisor can listen to a small fraction of calls. Recordings without transcripts cannot be searched, so patterns hide, and coaching depends on the calls that were picked.

Inside the module

What AI voice AI for call centres does.

Inbound calls for defined cases

It answers calls for the few reasons you choose, such as order status, opening hours or a booking change. Every other reason is handed straight to a person from the first sentence.

Speech understood in ordinary words

Callers talk the way they would to a receptionist. Speech recognition is tested on recordings of your own callers, in your languages, before go-live. Two failures to understand in a row end in a handover.

Routing by what the caller says

Instead of a numbered menu, the caller says that the delivery is late or the invoice looks wrong. The call is put through to the desk that handles it, with a one-line note.

Order and delivery status by voice

With a link to your order records, the assistant checks the caller’s phone number and order number, then reads out the status the system holds. It does not promise dates it cannot see.

Appointments and simple requests

Booking a slot, moving it or leaving a callback request is handled against the diary your system exposes. Complaints become tickets with the transcript, number and product named.

Transcripts, summaries and call analytics

Where recording is allowed, each call gets a transcript and a short summary stored with the ticket. Supervisors can search for every call that mentioned a faulty batch and see call reasons by week.

Language, consent and recording controls

The call opens with a notice that it is automated and, where required, a consent line. Routing carries on if recording is switched off. Each language is added only after testing.

A warm handover to an agent

When the caller asks for a person, or the assistant is unsure, the agent’s screen shows the caller, the reason given and the transcript so far.

Where it gets used

What this looks like in a working week.

A courier’s customer line

Callers say where their parcel is. Status comes from the tracking records, and lost or damaged consignments are routed to a person with the tracking number noted.

A clinic’s booking line

Patients call to move an appointment. Free slots come from the diary and the change is recorded, while anything about symptoms goes at once to a nurse or the front desk.

A service workshop’s helpline

Vehicle owners ring to ask about a job. Job status is read out, a callback request is taken for the service advisor, and a ticket is flagged if the caller sounds unhappy.

A retailer’s order desk

During a sale, status calls surge. Order records answer them, which leaves the team free for returns and damaged goods. Those pass on with a transcript.

A distributor’s accounts line

Dealers ask about an invoice. The right desk is found from the caller’s words, and the call to accounts with the invoice number spoken at the start.

Who touches it

The people who open this every day.

Call centre agent

Answers calls that arrive at the right desk already explained. Marks the calls the assistant routed wrongly, which feeds the weekly review.

Shift supervisor

Watches the live queue, checks the calls the assistant could not place, and changes routing rules when a new product or campaign changes the reasons for calling.

Operations head

Reads the monthly count of call reasons by topic. Uses it to decide staffing, opening hours and which questions deserve a fix at the source.

How it is set up

From first conversation to daily use.

  1. Discovery of call reasons

    We read call logs and listen to a sample to list why people ring and how each reason is handled today. Phone system, queues and opening hours are noted, with who answers which line.

  2. Preparing the phone and data side

    We confirm that your phone system can connect to software and that the order, booking and ticket records the assistant will read are reachable. Consent and recording wording is drafted with your adviser.

  3. A trial on recorded calls

    Speech recognition and intent matching run on a few hundred past recordings, with no live caller involved. Where it would have routed, answered or given up is compared with what happened.

  4. Checking with agents and supervisors

    The people who take the calls listen to the misses and the doubtful cases. They correct routing rules, list what the assistant must never attempt, and test the handover screen.

  5. Going live on one line

    One number or one time window, such as after hours, opens first, with an always-available route to a person. Supervisors listen to the early calls live.

  6. Reviewing after a few weeks

    Call reasons, handovers, wrong routes and caller feedback are read together. Rules are changed, further call types are added, and a new language is tried only when the first has held steady.

Measuring it

How you would know it is working.

Record where you stand before it goes live, so the change is measured against your own figures.

  • Call resolution is the share of defined call types that end without a person, compared with how the same call types were handled before go-live.
  • Wait time measures how long a caller hears ringing before getting a useful answer, taken from your phone system’s records from before the assistant starts.
  • Transfer rate counts how often a call moves between desks. Call logs from before launch set the baseline.
  • Customer satisfaction comes from the rating or survey your callers already fill in. Scores from earlier weeks give the starting figure.
  • Misrouted calls are logged by agents during the trial and then weekly, so the first month sets the baseline.
Used responsibly

Where a person stays in charge.

People decide complaints, refunds and anything unusual

Facts that exist in your records are read out, and a ticket is created. A person decides on refunds, replacements and goodwill. It never promises what the system does not show.

Recording and consent follow local rules

Each country has its own rules on recording, consent and keeping voice data. Your lawyer helps you set them. Legal advice is outside what the software does.

Accents and noisy lines are a real limit

Recognition is weaker on poor lines and unfamiliar speech. It is tested on your callers first, and a second failure to understand sends the call to a person.

Callers always have a way out

Saying that they want a person, or pressing a key, puts them through to a desk. Each call opens with a plain statement that it is automated. The voice never pretends to be human.

How it fits

It is one part of a system, not an island.

A module earns its place by what it passes to the next one. These are the connections we set up most often.

  • Telephony system and call queues
  • Ticket management and helpdesk
  • Order and delivery records
  • Customer database
  • Call recording and transcripts
Common questions

Questions owners ask about AI voice AI for call centres.

Do callers have to talk to a machine?

Only until they say otherwise. Saying that they want a person, or pressing a key, puts them through to a desk. The assistant announces itself at the start of each call and never pretends to be human.

How well does it understand accents and noisy lines?

Reasonably on clear lines and less well on poor ones. We test it on recordings of your own callers before going live. Where it fails to understand twice, it hands the call to a person.

Are recorded calls a legal problem?

Rules on recording, consent and storing voice data differ by country. Your lawyer helps you configure them. The tool gives no legal advice. Recording can be switched off while the routing continues.

Can the assistant resolve a complaint or give a refund?

No. It captures the complaint and creates a ticket. A person decides about refunds, replacements and goodwill. The assistant only reads out facts that already exist in your records.

What does it connect to?

Your phone system or telephony provider, ticket tool, and order or booking records. It needs a phone setup that allows connections to software, and we check that first. Each link depends on what your tools open up.

What happens to the recordings and personal data?

Transcripts sit with the ticket and are visible to named staff only. Retention follows the period your adviser sets. Voice and personal data rules vary by country, and they are settled before any recording starts.

How accurate is it, and who approves changes?

It is reliable on a few clear call types and weaker beyond them, so the list stays short. Supervisors approve routing changes, and agents mark wrong routes. Weekly review corrects what the trial missed.

When does this not make sense, and what does it take?

A small team with a few calls a day gets little from it, because someone can just pick up the phone. Effort goes into call-type lists and phone links, and cost is quoted after discovery.

Talk to us

Tell us how you handle AI voice AI for call centres today.

A spreadsheet, a register or another system: say which, and we will tell you plainly what is worth changing.

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  • A reply within one business day
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