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GullySystem
E-commerce · Home Décor · Wall Art

Software Solutions for Wall Art Sellers

Wall art sells as an artwork combined with a size, a material and a frame, and much of it is printed only after an order. Sellers online need a configurator, a print job at the back end and, for artists’ work, edition counts and payout statements.

At a glance

Offer each artwork in many sizes and frames without a new listing for each.

One poster may be offered in four sizes, three papers and five frames. That is sixty combinations of a single image, and each must price and print correctly.

Businesses and operating models

Print studios

A studio holds a library of artwork and prints each order as it arrives.

Galleries and artist platforms

Original and limited-edition works are sold for artists, who are paid a share after each sale.

Framed art retailers

A retailer sells ready-framed pieces from stock and takes custom framing orders.

How an order moves

The workflow for wall art.

  1. 1

    Artwork enters the library

    The file, the artist and the approved print sizes are recorded before anything is offered.

  2. 2

    Buyer builds a combination

    A shopper chooses size, material and frame and sees a price and a preview of the proportions.

  3. 3

    Order becomes a print job

    The paid order creates a job carrying the file, size and material for the printer.

  4. 4

    Framing and glazing

    Framed pieces are assembled, checked for scratches and boxed with corner protection.

  5. 5

    Artist payout

    Each sale adds to the artist’s statement, and a return reverses it.

Where it breaks

The challenges, and what they cost.

One image, many listings

Each size and frame is set up as its own product, and a change to the artwork has to be repeated everywhere.

Colour differs from the screen

Prints come out darker or flatter than the preview, and the buyer wants the money back.

Edition numbers drift

A limited print is sold twice because the count sits in a spreadsheet nobody updates after each order.

Requirements to assess

What is specific to this trade.

These are requirements we would confirm in discovery. They describe what the solution may need to handle. They are not features that already exist.

  • Approved print sizes and licence terms held per artwork
  • Pricing by combination of size, material and frame
  • Edition numbers tied to individual orders
Recommended modules

What we would build for wall art.

Chosen from the commerce capabilities this business needs, not a list of everything.

Configurator

Size, material and frame chosen on one page, and every choice changes the price and the picture.

Print job queue

Orders turned into jobs with file and size, passed to the printer.

Edition register

Numbered prints counted against the size of the edition.

Artist statements

Each artist’s share, by sale and by period.

Users and permissions

Who works in the system, and what each can do.

Studio manager

Adds artwork and checks files. Cannot see payouts.

Print and pack team

Receive jobs, print, frame and pack.

Artist liaison

Prepares statements and answers artists’ questions.

Integrations

What it would connect to.

An integration is confirmed only after its API, access and scope are checked. A connection that updates on a schedule is described as scheduled, not real-time.

  • A print partner’s job intake, once its process is understood
  • Checkout on your merchant account
  • Couriers that carry rolled tubes and framed glass
Implementation

How the work runs, and what we need from you.

What you provide

  • A list of artworks with their approved sizes
  • Your size, material and frame price table
  • The terms agreed with each artist

Fix the combinations

We agree which sizes, papers and frames are offered, because every price and print depends on that table.

Try prints on real orders

A few artworks go live first, so the printed result can be compared with the preview.

Deliverables

What you receive.

  • A configurator specification
  • Job sheet layout for the printer
  • Edition and artist statement reports
Measurement

How progress is judged.

Measures are agreed against your own baseline. We do not promise a result in advance.

  • Orders that needed a reprint, by cause
  • Editions where the count and the sales disagreed
India and international

Selling at home and abroad.

Buyers abroad may expect sizes in inches and prices shown in a currency of their own. Printing close to the buyer is sometimes cheaper than shipping a frame, which is a decision for you and your print partners.

The wider requirements for home décor are on the Home Décor page.

More in Home Décor

Related subcategories.

Suitable software

Wall Art E-commerce & Print-to-Order Software

Custom software solution

No existing GullySystem product and no ordinary storefront setup handles print jobs, frames and artist payouts together, so it is written specifically for the seller. A gallery’s own stock list can still be read.

Read about the software
Common questions

Questions about wall art e-commerce.

Can one image be listed once and sold in every size?

Yes. The artwork is stored once and offered with the sizes you approve, so a change to the file applies everywhere.

Does the site match printed colour to the screen?

No. Colour depends on the printer and the paper. A sample print, a note on colour difference and a return rule keep expectations clear.

Can an artist see their sales?

Yes, as a statement you issue or, if scoped, a login that shows only their own works.

Requirement discussion

Talk through your commerce requirement.

Describe what you sell, where you sell it and what is slowing you down. An engineer will reply within one business day.

  • No obligation
  • A reply within one business day
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