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GullySystem
E-commerce · Jewellery

Software Solutions for Jewellery E-commerce Businesses

Jewellery is priced by weight, purity and making charge, and each piece is often one of a kind. An online store, a dealer catalogue or a made-to-order service has to carry that detail from the listing to the invoice. This page explains how those businesses run and which software suits them.

At a glance

Sell jewellery online without losing weight, purity and certificate detail.

An online jewellery order starts like any other, but the price behind it moves. Gold and silver are quoted each day, and the cost of a piece depends on its weight, purity, making charge, stones and tax.

Many sellers also run a showroom and a workshop, so one piece may sit on a tag in a case, on a product page and with a karigar at the same time. The three records have to agree.

Businesses and operating models

Brands that sell online only

A brand designs, sources or makes its own pieces and sells through its website and marketplaces. Stock is held in one place and orders ship straight to the customer.

Showrooms with an online counter

A retailer lists part of the showroom stock online and lets customers buy, reserve or book a visit. The shop and the site draw on one stock record.

Makers and wholesalers with dealers

A maker lets retailers browse designs and order in sets or by weight, often at rates agreed with each dealer and settled on account.

Sellers who make to order

Orders are placed against a design or a customer’s own specification, and production starts only after approval and an advance.

How an order moves

The workflow for jewellery.

  1. 1

    Listing a piece

    A piece is listed with its metal, purity, weights, stones and photographs. The price follows the day’s rate rather than being typed in by hand.

  2. 2

    Pricing at the day’s rate

    Metal value, making charge, stone value and tax are worked out when the customer sees the price. The order records which rate was used, so a morning price and an evening price can be explained.

  3. 3

    Reserving and ordering

    A one-of-a-kind piece is held for the buyer who has it in the basket, so it cannot be sold twice. Pieces made in sets or to order are accepted against an advance.

  4. 4

    Packing and insured dispatch

    The piece is weighed and checked against its record before it leaves. A carrier able to take high-value parcels is used, and the parcel details are logged against the order.

  5. 5

    Delivery, returns and exchange

    A return, a resize or an exchange for old metal adjusts the original order. The piece is checked against its record when it comes back.

  6. 6

    Settling with the shop and the books

    Online sales reach the shop’s stock record and the accounts. The counter, the workshop and the website then tell the same story.

Where it breaks

The challenges, and what they cost.

Online and showroom stock disagree

A piece sold at the counter stays on the website until someone removes it. A customer pays for something that is gone, and a refund and an apology follow.

Prices lag behind the rate

A site that refreshes once a day shows a stale price when the rate moves. The seller absorbs the gap or cancels the order.

Certificates sit in separate folders

Certificate numbers and hallmark records live in files nobody links to a listing. A customer who asks for them waits while someone searches.

Custom orders run on chat messages

Design changes and approvals are scattered through messages. The version the customer agreed to is argued about later.

High-value parcels are hard to trace

A parcel sent with no weight check and no photograph leaves nothing to rely on when a customer says it arrived different.

Requirements to assess

What is specific to this trade.

These are requirements we would confirm in discovery. They describe what the solution may need to handle. They are not features that already exist.

  • Weight, purity and making charge held on each piece and carried through to the price
  • Unique stock items, where one piece can be sold only once
  • Certificate and hallmark references that the customer can see
  • Custom orders with design approval, an advance and a promised date
  • Insurance and secure delivery arrangements agreed with the carrier
Recommended modules

What we would build for jewellery.

Chosen from the commerce capabilities this business needs, not a list of everything.

Catalogue with weight and purity

Hold metal, purity, gross, stone and net weight and stone details on every listing, so the price is built from the record.

Rate-linked pricing

Take the daily rate and apply making charge, wastage and tax rules. The rate used is saved on each order.

One-of-a-kind reservation

Reserve a single piece for one buyer for a set time, and release it if the order is not completed.

Order and custom-order tracking

Move an order from design approval through advance, production and delivery, with the agreed design kept on the order.

Certificates and hallmark records

Attach a certificate or hallmark reference to the piece and show it to the customer with the order.

Dispatch and returns

Record weight, photographs and the carrier at dispatch, and handle returns, exchanges and resizing against the original order.

Link to showroom stock

Connect to the showroom stock record so a sale in either place reaches the other, on a schedule both sides agree.

Users and permissions

Who works in the system, and what each can do.

Catalogue editor

Lists pieces and checks weights, purity and photographs before they go live. Cannot change the rate rules.

Showroom and sales staff

Answer enquiries, hold pieces for customers and handle exchanges against the shop stock.

Workshop in-charge

Receives custom orders and updates their progress. Sees weights issued, not customer payment details.

Owner or approver

Sets the rate rules, approves discounts and large orders, and sees stock and sales together.

Integrations

What it would connect to.

An integration is confirmed only after its API, access and scope are checked. A connection that updates on a schedule is described as scheduled, not real-time.

  • The showroom billing and stock system, such as GullySystem’s Jewellery Retail Management Software
  • Payment gateways for cards, UPI and bank transfer, as your provider supports them
  • Courier and insured shipping services, once their API and scope are verified
  • Accounting software, through an export or a scoped connection
  • WhatsApp for order updates, where a Business account is set up
Implementation

How the work runs, and what we need from you.

What you provide

  • Your catalogue with weights, purity and making-charge rules
  • How you quote and revise the daily rate
  • Your showroom stock and billing system, and what it can share

Map the piece record

We start from how a piece is recorded today and decide what the website must read from it.

Build the order flow

Reservation, custom orders and returns are set up and tried with sample orders before any customer sees them.

Run a small range first

The site goes live with a few pieces, so stock and prices can be compared with the shop before more is listed.

Deliverables

What you receive.

  • A catalogue structure for weight, purity and stones
  • Rate-linked pricing rules, agreed with you in writing
  • The ordering, reservation and returns flows
  • Handover notes and training for your team
Measurement

How progress is judged.

Measures are agreed against your own baseline. We do not promise a result in advance.

  • Orders that needed a manual stock correction
  • Listings with complete weight and certificate details
  • Time from custom-order approval to dispatch, against your own baseline
India and international

Selling at home and abroad.

Currencies and rates

A buyer abroad may see prices in another currency. That is a display setting. Taking payment in that currency is a separate arrangement with your payment provider and bank.

Duties, shipping and insurance

Duties, restrictions and insurance for precious metal differ by country. The catalogue follows what you specify, and your adviser and carrier confirm the rules for each market.

Sizes and purity scales

Ring and bangle sizes, and the way purity is expressed, differ by market. The catalogue holds the regional size or scale beside the base one.

Certificates and returns

Which certificates a buyer expects, and how long returns are allowed, varies by market. Each is set for the region.

Suitable software

Jewellery E-commerce & Business Management Software

Existing product, extended

The showroom side already exists as GullySystem’s Jewellery Retail Management Software, which holds tag-wise stock, the daily rate and counter billing. The online store, dealer catalogue and order flow are configured around it and scoped for each business.

Read about the software
Common questions

Questions about jewellery e-commerce.

Does it replace our showroom billing software?

Not necessarily. If you use GullySystem’s Jewellery Retail Management Software, the online side is configured around it. With other billing software, the connection is scoped after we see what that software can share.

Can the website show a live gold rate?

A rate can be shown and refreshed on a schedule you set. How often it can change depends on the source of the rate and on your pricing terms, so we confirm that before promising it.

Do you issue hallmarks or certificates?

No. Certificates and hallmarks come from the lab or the centre. The system stores their references and shows them with the piece.

Can we start with a few pieces?

Yes. A small range is the usual start, because it shows whether stock and prices stay in step with the shop before more is listed.

Requirement discussion

Talk through your commerce requirement.

Describe what you sell, where you sell it and what is slowing you down. An engineer will reply within one business day.

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