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GullySystem
AI for Customer Support · Solutions

Answer repeat questions from your own articles. Pass the rest to a person.

Customers ask the same things all day. A chatbot on your website or app answers them from the articles your own team approved, in the language the customer wrote. When it cannot answer, the chat goes to a person with the whole conversation attached, and the customer is never asked to start again from the top.

What it is

Open last month’s tickets. A clear pattern shows up. Where is my parcel? Can I change the address? How do I reset the login? Your agents know each answer by heart, yet they type every one by hand while the harder cases wait behind them in the queue.

A chatbot takes the first layer. It answers from articles your own team wrote, and where your order or helpdesk software allows it, it also looks up a status for the customer. Where a question falls outside what it was given, it stops at once and offers a person, rather than inventing something that sounds plausible. Staff read the chats afterwards. They correct every answer that missed.

Where it goes wrong today

The problems this is meant to ease.

Agents retype the same replies

Opening hours, return rules and parcel locations fill the inbox. Trained agents spend the day pasting identical answers, while the questions that need judgement wait behind them and those customers grow more impatient by the hour.

Enquiries arrive after closing time

A buyer writes about a quote at nine at night and hears nothing until the next afternoon. Many have found another supplier by then. Nobody noticed, because the message was never counted as lost.

Answers differ between people

One agent quotes the old warranty and another quotes the new one. Customers notice. No single document holds the answers. Each correction stays in the memory of whoever happened to make it.

Status questions block the phone

Where is my order is the commonest call at a distributor or a clinic front desk. Each one needs a lookup in another screen, and a human spends a minute reading out a line.

New leads sit in a chat window

A visitor leaves a number inside a chat that nobody saves. The salesperson never sees it. Without a capture step, interest from the website vanishes the moment the tab closes.

Nobody knows what customers ask

Questions are answered and forgotten. The owner cannot say which three topics return every week, so the cause upstream, such as a confusing invoice, is never fixed.

Inside the module

What AI chatbots does.

Website, app and WhatsApp

One set of approved answers serves the widget on your website, the chat inside your mobile app and your WhatsApp business number, so the three cannot disagree. Hours are set per channel.

Answers from approved articles

Replies come from your help centre, price sheet and policy pages, and each answer names the page behind it. If no page covers the question, the bot says so and offers a person. It never guesses.

Product and service enquiries

A visitor asking about a model, a service visit or a delivery area gets the facts you wrote down. Names, phone numbers and the need are captured as a lead that a salesperson can follow up the same day.

Order and appointment lookups

With a link to your order or booking software, the bot reads the record for a customer who supplies an order number and phone number. It repeats what the record says. It changes nothing.

Several languages, tested first

Customers can write in the languages chosen at setup. Each language is tried on real past questions with your own staff before it goes live. Any other language goes straight to a person.

Handover with the chat attached

A customer can ask for a person at any point. The agent opens a ticket that already holds the conversation, the order and the contact details. The story is told once.

Fallbacks and a review list

Chats that were rated badly, repeated a question or ended in a handover collect on one list. A lead reads it weekly, and each gap becomes a new article or a corrected one.

Where it gets used

What this looks like in a working week.

A tile distributor’s website

Contractors ask about stock, sizes and delivery to a site. Answers come from the price sheet and delivery notes, and the contractor’s number is captured as a lead for the counter team to ring.

A dental clinic’s WhatsApp number

Patients ask for timings, fees listed on the website and whether a visit is open on Saturday. Booking changes pass to the front desk with the chat attached.

A retailer after a festival sale

Order status messages spike for a week. Each status is read from the order system and repeated to the buyer, so the small support team handles only the damaged and missing parcels.

A workshop selling service plans

Fleet owners ask what a plan covers and which vehicles qualify. It quotes the plan document, then hands anyone ready to sign to the account manager with the question trail intact.

A hotel’s booking enquiries

Guests ask about check-in times, parking and cancellation terms at night. The bot answers from the policy page and leaves a callback request for the reservations desk to pick up in the morning.

Who touches it

The people who open this every day.

Support agent

Takes the chats the bot could not finish, with the history already on screen. Writes a new article whenever the same gap appears twice in a week.

Support lead

Reads the weekly list of unanswered questions and decides which articles come first. Switches a topic off the bot while the company has not settled its own answer.

Shop or operations manager

Sees which questions keep returning, such as delivery slots, warranty terms or missing invoices. Fixes the cause upstream, and the question stops arriving.

How it is set up

From first conversation to daily use.

  1. Discovery with the support desk

    We sit with the people who answer messages and list the questions that come up most. Past tickets, the inbox and the WhatsApp history show which topics are worth handing to a bot.

  2. Getting the articles ready

    The approved answers are collected, checked for age and conflicts, and written into the knowledge base. Order, booking and helpdesk access is arranged only where your software allows it.

  3. A trial on real past chats

    Everything is run against a few hundred earlier conversations, with nothing sent to a customer. The answers it would have given are laid beside what your agents actually wrote.

  4. Review with agents and the lead

    The people who use the answers read the misses and the doubtful cases. They edit articles, switch off topics that need a person, and set the handover rules in plain words.

  5. Going live on one channel

    Go-live starts on a single channel, usually the website, with a visible route to a person. Staff watch the first chats live. They can pause it at will.

  6. Reviewing what happened afterwards

    After a few weeks the team reads the declined questions, the handovers and the ratings together. New articles are written, topics are widened or narrowed, and a second channel is added only then.

Measuring it

How you would know it is working.

Record where you stand before it goes live, so the change is measured against your own figures.

  • Resolution rate counts chats that end without a person. The month of chats your agents answered by hand before go-live gives the starting figure.
  • Escalation rate is how many chats are handed to an agent, measured from the helpdesk ticket history before the bot starts.
  • First response time measures the wait from a customer’s opening message to the first reply. Inbox timestamps from before go-live give the starting figure.
  • Declined questions are counted weekly from the review list, with the first month of the list serving as the baseline.
  • Customer ratings on finished chats are compared with ratings or survey replies your support desk already collects.
Used responsibly

Where a person stays in charge.

A person approves anything that changes an order

A refund or address change is collected and attaches the facts to a ticket. A member of staff decides. Money and orders stay untouched.

Customers are told it is a bot

The first line says so and shows how to reach a person. Countries set their own duties on telling people they are talking to a bot. Your lawyer reviews the wording, and the software only supplies the text.

Personal data stays limited

Only the fields you allow are visible to it, such as an order status after a phone number match. Chat logs are kept under the retention period your adviser sets, and access is limited to named staff.

Answer quality follows article quality

Old or missing articles produce weak answers. Every answer names its source page, and the review list shows where the gaps are. A named owner keeps each article current.

How it fits

It is one part of a system, not an island.

A module earns its place by what it passes to the next one. These are the connections we set up most often.

  • Helpdesk and ticket management
  • Knowledge base
  • Order management
  • WhatsApp Business
  • Your website chat widget
Common questions

Questions owners ask about AI chatbots.

What happens with a question it cannot answer?

It says plainly that it cannot help and offers a person or a callback. It does not guess. The question lands on the review list, so somebody can write the missing article before the next customer asks.

What do we need in place before this works?

You need written answers of some kind. A plain document of fifty questions and replies is enough to start. With nothing written down, the bot has nothing to quote, and writing that document is the first job. It is yours.

Can it issue refunds or change an order without a person?

No. It collects the request and attaches the order details to a ticket, which is as far as it goes. A member of staff approves and carries out anything that moves money or alters an order.

How do we know its answers are correct?

Each answer names the article it came from, and staff read sampled chats every week. Mistakes usually trace to an old or missing article. Fix the article and the answer changes for every customer.

What does it connect to, and what if we have no system?

It can read order, booking and helpdesk records where your software opens them up, and we check that before work starts. Without such a link, it still answers from articles and takes messages for staff.

Who sees the chats, and is customer data safe?

Named staff see the logs, and the bot reads only the fields you allow. Your own adviser decides which privacy and retention rules apply in each place you serve, because those duties are set locally and change between regions. The software prepares the data. It offers no legal opinion.

When is a chatbot not worth setting up?

Skip it when you receive only a handful of messages a day, or when most of them are long and personal. A shared inbox serves you better there. A bot earns its place on short, repeated questions.

What is the effort and cost in plain terms?

Most of the effort is yours: writing and checking the answers. Our part is setup, links to your systems and a trial. Cost depends on channels, languages and integrations, and it is quoted after discovery.

Talk to us

Tell us how you handle AI chatbots today.

A spreadsheet, a register or another system: say which, and we will tell you plainly what is worth changing.

  • No obligation
  • A reply within one business day
  • Your details stay private

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