One connected system for boat stock, buyers, deals, brokerage, commissioning and the service yard.
Manage a boat dealership in one system. Each hull is held with its identification number, engine, trailer and options. Salespeople follow buyers from enquiry to sea trial, quotation, deposit and delivery. Brokerage listings, owner settlements, commissioning, storage and service jobs share the same boat record, so sales and the yard work from one set of facts.
- Boat models, options, price lists and yard resources entered as your dealership runs
- Stock list, buyer records and open deals migrated
- Edits to options and checklists handled by GullySystem staff when asked
GullySystem fits this system to a boat dealership or brokerage, using its own models, options and price lists. Salespeople, brokers, yard managers, technicians and the accounts desk work from it. Each boat carries its identification number, engine, trailer, options, deal, commissioning checklist and service history. Brokerage boats sit beside dealer stock without mixing ownership.
What goes wrong before the software.
How the work flows through it, step by step.
- 1
Enquiry
A buyer asks about a boat from a portal, a boat show or the showroom floor. The salesperson logs the source and what the buyer wants, such as length, engine and cruising range.
- 2
Viewing and trial
A viewing or sea trial is booked against the boat and a skipper, with the tide and the berth noted. Feedback from the buyer and any surveyor is recorded on the same file.
- 3
Quotation and deposit
A quotation lists the hull, engine, options and any trade-in. The deposit is recorded, the boat is marked as held, and the sales manager sees the margin before the buyer signs.
- 4
Preparation
The yard fits the engine, electronics, canvas and accessories from the deal’s options list, then works through the commissioning checklist for antifouling, rigging, fuel, safety gear and a final sea test.
- 5
Handover
The buyer signs the handover record after a demonstration of the helm, bilge pumps and electrics. Registration details and warranty data are filed with the boat, and the delivery balance is cleared.
- 6
Aftercare
Service reminders, winter storage, shrink-wrap and haul-out bookings follow, and the boat’s record carries each visit forward. Engine hours are noted at every service so the next interval is known.
What is inside.
Every module can be switched on, left out or changed to match how your team already works.
The business modules it is built from.
Each one is also available on its own, or inside a system built for you.
- Lead Management
Enquiries from portals, shows and the showroom floor land in one list, tagged by source and by the boat the buyer asked about.
- Pipeline Management
Deals sit on a board by stage, from viewing through sea trial to signed agreement, with a named salesperson and next step on each card.
- Quote & Proposal Management
A quotation is built from the price list and chosen option packages, and each revision remains on file beside the one the buyer signs.
- Batch and Serial Tracking
Each hull, engine and trailer carries its own number from purchase to sale, so any serial can be traced to the deal and to later service.
- Technician Scheduling
Technicians are placed on commissioning, repair and winter jobs by day, so the yard manager sees who is free before promising a launch date.
- Resource and Room Booking
Lifts, cradles and berths are booked like rooms, and a double booking is shown straight away instead of on the morning of the haul-out.
- Commission and Incentives
Commission on each brokerage sale is worked out from the agreed rate, then deducted before the owner’s proceeds are stated.
- Stock Tracking and Alerts
Parts and accessories are counted as they are issued to yard jobs, with reorder levels that raise a warning before the shelf is empty.
How we would put it in.
Setup, data migration, integrations and anything built on top.
One system, each person sees their part.
For the dealer principal
See stock by status, deals in progress, brokerage listings, yard workload and margin by boat, and compare the dealership’s show season with the last.
For salespeople
Work your buyers, boats and quotations, and see which viewings and sea trials fall this week. Overdue follow-ups are listed first.
For brokers
Manage listings, offers, surveys and owner statements for each boat you sell on someone else’s behalf, with the owner’s costs and commission visible on each.
For yard managers and technicians
See the week’s jobs, the travel lift and cradle plan, parts needed and the commissioning checklist for each boat, then record labour against the job card.
For the accounts desk
Follow deposits, balances, supplier bills, owner settlements and warranty claims awaiting payment, and keep owner money apart from dealer money in the ledger.
The numbers the owner asks for.
- Stock by model, status, location and days in stock
- Enquiries and deals by portal, show and salesperson
- Deposits held and balances due at delivery
- Brokerage listings, offers and owner settlements
- Yard jobs by technician, lift and cradle
- Parts used, anodes and filters below reorder level
Who this is built for.
- Dealerships selling new boats from one or more manufacturers
- Dealers with a used-boat and trade-in business
- Brokers listing boats for private owners
- Dealers with a service yard, storage and haul-out facility
- Groups with several marinas or showrooms
When it is not the right choice.
- Someone selling a few small boats a year does well enough with a spreadsheet and a folder of deal sheets.
- A charter operator renting boats by the day will find a booking product closer to its work.
Adapted to your business before it goes live.
You are not handed a login and left to it. The product is set up around your records, your people and the tools you already use.
Works alongside
- Listing portals
- Website stock feed
- SMS or messaging
- Accounting software export
- Manufacturer warranty portals
Questions owners ask before a demo.
Does it separate our boats from brokerage boats?
Yes. Each boat is marked as dealer stock, trade-in or brokerage. Ownership and the money held for private owners never mix with the dealership’s own, and statements are produced for each owner.
Can it record a hull identification number and engine serials?
Yes. The hull number, engine serials and trailer details are stored on the boat, and they carry into registration, warranty and service records without being typed again.
How are sea trials and viewings handled?
A trial is booked against the boat and a skipper, with the tide time and berth noted. The buyer’s feedback is written on the same file the salesperson reads the next morning.
Can a trade-in be valued inside a deal?
Yes. The trade boat is added with its valuation, which reduces the balance due, and it enters stock as its own record once the deal completes and the engine details are checked.
Does it plan the yard?
Yes. Jobs are placed against technicians and resources such as travel lifts, cradles and berths, and a clash is flagged before the day. Winter storage space is counted too.
Can staff claim warranty from the manufacturer?
The system gathers the registration, engine serial and handover details a claim needs. The claim itself goes to the manufacturer through its own channel, and the reply is noted on the boat.
Can owners get a statement after a brokerage sale?
Yes. The statement shows the sale price, commission, agreed costs and the amount passed to the owner.
How does our current stock sheet come across?
Send the stock sheet you keep. Each column is matched to a field on the boat record, such as hull number, engine serial and cost.
Who owns our buyer and boat data?
The dealership does. Your quotation sets out how boat, buyer and deal records are returned if you ever move on.
What would it cost?
Pricing follows your marina or showroom count, your logins and any outside connections. First you see a demonstration using your own boats, and the price then reaches you in writing.
Wondering what it costs? Six questions give you a written scope and the buckets any quote should separate.
Businesses that use this.
See Boat Dealer Management Software with your own data.
Tell us how you run things today. We’ll show you the parts that matter to you and say plainly what would need changing.
- No obligation
- A reply within one business day
- Your details stay private
Start with your requirements
Seven short steps that tell us what you need. An engineer reads them before getting in touch.
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