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GullySystem
Recreation and entertainment · Software for boat dealers

Follow every boat, engine and trailer from stock to delivery, service and brokerage.

Boat dealers sell new and pre-owned boats, engines and trailers, broker boats for private owners and run a service yard. Each hull has its own identification number, options, deposits and paperwork. The dealer software holds stock, enquiries, deals, trade-ins, commissioning, storage and service jobs. Brokerage listings and owners’ settlements sit on the same system.

At a glance

A boat dealer sells a high-value item that is built to order, rigged by hand and used only in season. One hull can carry an engine from one supplier, a trailer from another and electronics fitted in the yard. Buyers visit several times before they sign. Some wait a winter.

Dealers often keep stock lists, customer notes and service bookings in separate files, so a question about one boat sends staff to three different places before anyone can answer. Dealer software gives each boat one record. Enquiries, deposits, trade-ins, brokerage listings and workshop jobs hang from it.

How the work runs today

Enquiries arrive from the website, listing portals, boat shows and walk-ins. A salesperson matches the buyer to stock in the showroom or on order, arranges a viewing or a sea trial and sends a quotation with the options chosen. A deposit holds the boat. A trade-in is valued if the buyer has a boat to sell.

Before delivery, the yard commissions the boat. Engines are fitted and tested, electronics and accessories are installed, and the hull is cleaned and inspected by a senior technician before the buyer arrives. The customer signs a handover record. Registration and warranty details are filed with the manufacturer.

Brokerage adds a second business. The dealer lists boats for private owners, handles viewings and surveys, and passes funds to the owner after the commission. Service teams book winter storage, haul-outs, engine services and warranty claims, and parts are ordered from several suppliers at once.

Where it breaks

What goes wrong for boat dealers without a proper system.

Stock records miss options and status

A boat on the list may be sold, on deposit or still in transit. Options fitted at the yard rarely appear in the sheet that sales read from, and the buyer is the one who notices.

Enquiries are lost between seasons

Buyers ask in winter and decide in spring. Without a record of what each one wanted, follow-up depends on a salesperson’s memory, and some buyers are never called back before the season opens.

Deposits and trade-ins are tracked apart

Money held, a valuation on the trade boat and the final price are written in different places. The deal sheet and the ledger can disagree.

Yard work is planned on a whiteboard

Commissioning, repairs and storage compete for the same cradles, lifts and technicians. A change in one job moves several others, and the whiteboard is rubbed out and redrawn most mornings.

Brokerage funds are handled by hand

After each sale, someone calculates the owner’s proceeds, the commission and any survey charge by hand, pulling figures from notes spread over several files. Owners ask for statements, and each one takes an afternoon to assemble.

What the software does

What we would build for boat dealers.

Named the way your team already talks about the work. We start with whichever part the audit shows is costing you most.

Boat, engine and trailer stock

Hold each hull with its identification number, model, options, engine and trailer serial numbers, location and status. Sold, held or on order is never in doubt.

Enquiries and sales pipeline

Log buyers from every source. Record what each wants. Follow viewings, sea trials and quotations through to a signed deal, with the next step and its owner always visible to the team.

Quotations, deposits and trade-ins

Build a quotation from the boat and chosen options, record the deposit and value any boat taken in part exchange.

Delivery and commissioning

Run a checklist for each boat, from preparation through sea trial to handover. The owner’s signature is kept on record.

Brokerage listings and owner settlements

List boats for private owners, track enquiries and surveys, and calculate each owner’s proceeds after commission.

Service, storage and haul-out jobs

Book repairs, winterisation, storage and launches against yard resources. Labour and parts are recorded on each job. The manager sees clashes before the day, not on it.

Parts and manufacturer warranty

Count parts and accessories, order from suppliers, and prepare warranty claims against the boat’s engine and hull records.

Before you talk to a supplier

A requirements checklist for boat dealers.

What to cover, which reports to ask for and what to put to every vendor, ready to print or save as a PDF.

Open the checklist
Ready product

A product already built for boat dealers.

It is adapted to how your business works before it goes live, and anything your trade needs that it lacks is added then.

Boat Dealer Management Software

Boat and engine stock, buyer enquiries, quotations, deposits, trade-ins, commissioning, brokerage settlements, storage and service jobs for boat dealers.

See the product
Solutions inside

The business modules boat dealers use most.

Each one is also available on its own, or inside a system built for you.

How it works

How the work runs from Bengaluru for your city.

  1. 1

    The audit, by call

    A screen-share and a look at the sheets, Tally reports and WhatsApp groups your team uses. No travel needed.

  2. 2

    A written proposal

    Scope, what we build first and the cost, agreed in writing before anything starts.

  3. 3

    Build in short rounds

    Working screens shared every few weeks. Your team tests them from your own office.

  4. 4

    Go-live, in person when it helps

    For data migration and training we can come to your city. Travel is agreed in advance.

  5. 5

    Support online

    Fixes, changes and hosting handled remotely by the same team that built it.

Common questions

Questions boat dealers ask before they call.

Does it cover new boats, used boats and brokerage?

Yes. Dealer stock, trade-in boats and boats listed for private owners are held separately, so ownership and the money owed to each owner are always clear to the accounts team.

Can it publish stock to our website or listing portals?

It can export stock details for your site or portal feeds. The format depends on the portal. Scoping happens during implementation, with the portal’s own requirements in hand.

Does it handle the service yard as well as sales?

Yes. Repairs, storage, haul-outs and winter work are booked against yard resources, and the same boat record shows its sales history and every service visit since the day it was sold.

Can it work with a financing partner?

It records the finance arrangement on the deal and the partner’s reference. Applications and approvals happen with the lender, outside the system.

What happens in the free technology audit?

We look at the software, spreadsheets and WhatsApp groups your business runs on today and write down what works, what slows your team down and what is missing. A demo login, a screen-share or a few screenshots are enough to start. You get a report ordered by priority, and there is no obligation to hire us afterwards.

How much will the software cost?

We don’t publish a price, because it depends on what the system has to do. The audit settles the scope, and the cost goes into a written proposal before any work starts.

Category

Part of these wider groups.

Talk to us

Tell us how your business runs today.

A few lines on your spreadsheets, software and WhatsApp groups is enough. We reply the same working day.

  • No obligation
  • A reply within one business day
  • Your details stay private

Start with your requirements

Seven short steps that tell us what you need. An engineer reads them before getting in touch.

Share your requirements