Every Enquiry in One List, Whatever the Source
A 3BHK enquiry lands at ten on Sunday night. By Monday afternoon, when somebody finally opens the portal inbox, the buyer has already seen two other projects.
Where leads actually come from
Portals, your own website form, the number on the hoarding, a walk-in at the site office and the family friend who rang the owner directly. Five channels. Until they sit in one list, nobody can say which of them is worth the money you spend on it.
What arrives with the lead
Source, named properly
99acres, MagicBricks, Housing.com, the website form, a site walk-in or a referral. Not simply online, which tells you nothing in March.
Project and unit type
Which project he asked about, and whether he wants a 2BHK, a 3BHK or a plot. A salesperson reads this before he dials.
Budget, as the buyer said it
A range, not a promise. It decides which tower he is shown first and saves an hour at the site office.
Duplicates flagged
The same phone number arriving from two portals is one buyer. It is flagged rather than worked twice by two people.
Assignment, and the hour after
A lead sitting unassigned is the same as a lead lost.
- Leads assigned to a salesperson as they arrive
- Weekend leads visible to whoever is on the sales desk
- Unassigned leads shown to the sales head
- Source against site visits, so you see what converts
- Portal feeds and your website form connected during set-up
Frequently asked questions
Do portal leads come in by themselves?
The lead emails or feeds you already receive are connected when the CRM is set up. What is possible depends on what each portal gives you, and that is checked against your own account before anything is promised.
What about enquiries that come on WhatsApp?
Those are entered by the person who received them, which takes a few seconds. Nobody has honestly solved reading a WhatsApp inbox, and we are not going to claim we have.
Can we see which portal is worth renewing?
Yes. Enquiries by source, how many reached a site visit and how many booked. Renewal then becomes a number instead of a habit.
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