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GullySystem
AI for Sales · Solutions

Show what customers like this one usually add, before the salesperson finishes the quote.

AI Deal Optimisation looks at past orders and quotes to suggest an add-on, a bundle or a larger pack while a deal is open. It also notes what lost deals had in common. The salesperson chooses what to offer. Nothing is added to a customer’s quote without that choice.

What it is

Many orders leave money on the table for a dull reason. Nobody remembered that a buyer of a pump usually needs a starter panel, or that a customer ordering paint nearly always forgets brushes and thinner. The follow-up order arrives a week later, from a competitor.

This capability reads your own order history and notes what tends to go together. It shows that beside the open quote, with the reason. Whether it suits this buyer is for the salesperson to say. The software offers nothing to the customer directly.

Where it goes wrong today

The problems this is meant to ease.

The forgotten companion item

A buyer of a pump leaves without a starter panel. The follow-up order arrives a week later, from a competitor.

Deals that go quiet unnoticed

A quote sits for ten days with no call. Nobody sees it until the buyer has chosen someone else.

Negotiation from memory

The salesperson cannot recall the last discount, the earlier complaint or the rival price. They walk into the meeting and improvise.

Exceptions agreed on the phone

A special term is promised verbally and appears nowhere. Later, finance and sales disagree about what was allowed.

Lost deals with no lesson

Reasons are written as one word or not at all. The same missing option beats the team again and again.

Bundles that nobody priced

Salespeople invent their own packages, each at a different price. The margin differs from one customer to the next.

Inside the module

What AI deal optimisation does.

Risks and openings on each deal

Open deals are read for signs such as long silence, a missing decision-maker or a stalled stage. The same screen shows what usually helps deals like this move.

History, engagement and conversations

Past orders, quotes, emails and call notes on the account are gathered in one place. Before the next call, the whole story is there to read.

Add-ons beside the quote

While a quote is open, items that earlier customers bought alongside this one are listed with how often the pairing occurred. Which item to raise is left to the salesperson’s judgement.

Bundles drawn from real orders

Groups of items that regularly sell together are proposed as bundles. The sales head approves the bundle, its contents and its price before anyone can quote it.

Negotiation preparation

Before a meeting, a short brief lists the buyer’s earlier objections, the discounts given before and the competitor notes staff entered. Staff can edit it.

Next best step

Each open deal shows a suggested next action, such as sending a revised quote or asking for a site visit. Picking, postponing or dismissing it is up to the salesperson.

Why deals were lost

Loss reasons and competitor notes your staff entered are grouped by product and deal size. From this the sales head sees whether the issue is price, delivery time or missing options.

Approvals and exceptions

Special discounts, unusual terms and bundle prices are tracked from request to decision, with who asked and who agreed.

Where it gets used

What this looks like in a working week.

An electrical goods dealer adds the missing piece

A customer ordering a distribution board sees the breakers and cable that similar jobs included. Only the fitting ones get raised.

A solar installer prepares a negotiation

Before the second meeting, the brief lists the customer’s earlier objections and the discount agreed on a similar system size.

A building material supplier reviews lost deals

Loss notes grouped by product show that delivery time, not price, lost several tile orders. Next, the sales head changes the promise made on quotes.

A security systems installer tracks exceptions

Requests for special terms are listed with who asked and who agreed. The owner sees the exceptions at month-end instead of discovering them in invoices.

An interior designer builds a bundle

Items that regularly sell together in kitchen projects are proposed as a package. Its contents and price are set by the sales head before anyone quotes it.

Who touches it

The people who open this every day.

Salesperson

Sees a few related items on the quote screen and decides which are worth raising with this particular buyer.

Sales head

Approves bundles, retires bad suggestions, and reads the lost-deal summary before the monthly meeting.

Product or purchase manager

Notices which items are asked for next to a main product, and keeps those in stock.

Account manager

Uses the list of gaps in a repeat customer’s buying to prepare for a review visit.

How it is set up

From first conversation to daily use.

  1. Discovery on the deal process

    We map your stages, quote steps, approval rules and the loss reasons staff enter. We also ask which offers your team would never want suggested.

  2. Data readiness for orders and products

    Past orders need proper line items, and the product list needs consistent names. Duplicates and vague loss notes are cleaned before any pairing is counted.

  3. Trial run on actual order history

    One product line and one team are loaded with their history. Suggested add-ons and next steps are compared with what the salespeople would have chosen themselves.

  4. Staff judge the suggestions

    Salespeople mark each suggestion as useful or poor. The sales head retires weak ones and approves the first bundles.

  5. Going live on open quotes

    Suggestions, briefs and the approvals tracker open on live deals for the trial team, then for the rest of sales.

  6. Reviewing what was used

    Accepted, refused and ignored suggestions are read alongside deal outcomes. Bundles, rules and loss categories are revised from that review.

Measuring it

How you would know it is working.

Record where you stand before it goes live, so the change is measured against your own figures.

  • Of the deals that have closed, the portion that were won gives the win rate, measured against the CRM figures from before go-live.
  • Average deal value is the mean order value on won deals, using the previous quarter’s orders as the baseline.
  • Sales cycle duration is the number of days from first enquiry to order, measured from stage dates already stored in the CRM.
  • Suggestions accepted, refused and ignored are counted per salesperson, with no earlier baseline since they begin at go-live.
  • Approval requests are grouped by exception type and counted, with the discount approvals logged before go-live serving as the earlier figure.
Used responsibly

Where a person stays in charge.

Suggestions are for staff only

Nothing reaches a customer until a salesperson puts it in a quote. The buyer never receives an automated offer.

Bundles need the sales head

A bundle cannot be quoted until the sales head approves its contents and price. Unpopular ones are retired.

Only your own records

Competitor notes are limited to what your staff entered, such as a price a customer mentioned. Nothing is collected from other websites or private sources.

Past orders cannot see a change in taste

Suggestions come from history and may miss a shift in what buyers want. A salesperson’s judgement on the account outranks the list.

How it fits

It is one part of a system, not an island.

A module earns its place by what it passes to the next one. These are the connections we set up most often.

  • Quote and proposal management
  • Order management
  • Product management
  • Price lists and schemes
  • Opportunity management
Common questions

Questions owners ask about AI deal optimisation.

What does it need before it works?

Orders recorded with proper line items and a product list that names things consistently. If the same part is typed three different ways, the pairings are lost and we tidy the list first.

Will customers see automated offers?

No. Suggestions appear only to your staff. Nothing reaches a customer until a salesperson puts it into a quote, which keeps the conversation human and keeps pushy offers out.

Does it track what competitors are charging?

Only what your own team records, such as a price a customer mentioned. We do not collect competitor prices from websites or other private sources.

Is a business with a short product list a fit?

Usually not. If you sell six items, the salesperson already knows what goes with what. The value starts with a catalogue long enough that nobody remembers every combination.

Can it push a bad bundle?

A bundle is only available once the sales head approves it, and unpopular ones are retired. The suggestions come from past orders, and past orders cannot see a change in what buyers now want.

Who approves discounts and special terms?

The people you name in your own rule. The tracker records the request, the approver and the decision, but it never grants an exception on its own.

How are the next-step suggestions chosen?

They come from the stage, the silence on the deal and what moved similar deals in your history. They can be wrong, so the salesperson treats them as a prompt.

What does it connect to, and what is the effort?

Quotes, orders, products and price lists. Email and call notes are added only if you connect those accounts. Most effort goes into cleaning product names and loss reasons.

Talk to us

Tell us how you handle AI deal optimisation today.

A spreadsheet, a register or another system: say which, and we will tell you plainly what is worth changing.

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