The customer who came every Saturday has not come since Ugadi, and nobody noticed.
Loyalty and offers ties a phone number at the counter to what that customer buys, so points, discounts and schemes are applied while billing rather than worked out in somebody’s head. The list of regulars who have stopped coming is the part owners end up using most. A message can then go to them with a reason to return.
Most shops have fifty or sixty customers who matter and do not know their names. There is a rough idea of who the regulars are, kept by the man at the counter, and it leaves when he does. A festival offer goes out to everybody, including people who were coming anyway.
The phone number at billing is enough to start. Purchases collect against it, points build up, and an offer you have set is applied at the counter without arithmetic. Who has lapsed is then a question the software can answer honestly.
What loyalty and offers does.
The phone number is the account
No card, no app to download. The number at the counter is what links this bill to the last one.
Points earned and redeemed
Earned at the rate you set, redeemed as value against a bill, with the balance shown while the customer is at the counter.
Offers applied at billing
Buy two get one, a discount above an amount, a Tuesday rate for a slow day. The counter does not calculate anything.
Coupons that expire
A coupon carries a validity and can be used once. After the date it stops working, which is the point of it.
The regulars who stopped
Customers who used to buy every week and have not been in for two months, listed with what they used to buy.
What the offer cost
Bills where a scheme was applied, the discount given, and the sales that came with it, set beside an ordinary week.
The people who open this every day.
Counter staff
Types the number, and the offer is already on the bill.
Whoever sends the messages
Picks a list, such as customers who have not come since Ugadi, and sends one message that suits them.
Owner
Reads two things. The regulars who have drifted away, and what the last scheme actually cost him.
It is one part of a system, not an island.
A module earns its place by what it passes to the next one. These are the connections we set up most often.
- Point of sale billing
- Product management
- WhatsApp and SMS
- Multi-outlet stock
- Customer records
Products that include it.
How we would put it in.
Questions owners ask about loyalty and offers.
Do loyalty points really bring people back?
Modestly, and less than most shops hope. The lapsed customer list is worth more than the points scheme, because a person who stopped coming will often return for one phone call. Points mainly stop a regular drifting to the next shop.
Do we need an app for this?
No, and you should resist building one. Your customers will not install an app for a bakery. A phone number at the counter does the same job without anybody downloading anything.
Can we send offers on WhatsApp?
Promotional messages on WhatsApp need approved templates and customers who agreed to receive them, so the setting up takes longer than people expect. SMS is simpler for a first campaign, and we will say which suits your shop.
Will it work across our two shops?
Yes. Points earned at one are redeemed at the other, and the customer record is the same in both. Our spa system handles memberships and points that way across outlets.
Businesses that ask for this.
Modules that work with it.
Tell us how you handle loyalty and offers today.
A spreadsheet, a register or another system: say which, and we will tell you plainly what is worth changing.
- No obligation
- We reply the same working day
- Your details stay private