Morbi ships tiles to dealers across India, and the loading plan, dealer credit and stock rarely agree.
Morbi’s ceramic tile and sanitaryware units, and the packaging, transport and trading firms around them, run on Tally, a dispatch register and a WhatsApp group per dealer. GullySystem builds dispatch, shade-wise stock and dealer ordering software for these firms from Bengaluru, beginning with a free technology audit. Stock sits in designs, grades, shades and batches that Excel handles badly.
Morbi’s ceramic belt makes wall, floor and vitrified tiles and sanitaryware for dealers across India and buyers abroad. Every batch comes out with its own shade and size, graded into premium, standard and lower grades, and dealers order by design and grade.
Trucks load every day and containers leave for the ports. Around the units sit carton makers, transporters and traders, and the town still makes the wall clocks it was known for before tiles.
The areas, estates and markets that matter in Morbi.
Ceramic units on the highways out of Morbi
Tile plants with display showrooms and loading yards. Design-, grade- and shade-wise stock and daily truck loading are the records that decide the day.
Wankaner
More ceramic and tile units along the same belt, sharing transporters and packaging suppliers with Morbi.
Sanitaryware and the Thangadh link
Sanitaryware units in Morbi and the nearby ceramic town of Thangadh. Model-wise stock and breakage in transit are their main worries.
Clock and small appliance units
Wall clocks and consumer goods sold through distributors, with model-wise stock and dealer schemes.
Packaging and transport around the ceramic zone
Carton makers and truck operators working almost entirely for tile plants, with orders and trips tracked on phone calls.
How Morbi businesses pick and use software.
Many Morbi units are run by several partners, so a software decision is made at a partners’ meeting, not by one person. The partners want to see what another unit uses and what it saved them.
The plant runs on Gujarati and Hindi, with many workers from other states. Loading supervisors need screens simple enough to use at the gate with a truck waiting.
Where Morbi businesses lose time and money.
The dealer wants a shade we have, but the stock sheet says we don’t
Stock is counted by design, but dealers reorder by shade to match earlier tiles. Shade- and batch-wise stock lets you promise a matching lot.
Trucks wait at the gate because the loading slip isn’t ready
The office checks stock, credit and the order before writing the slip. Doing those checks when the order is booked means the slip is ready when the truck arrives.
Export containers need packing lists typed again
Box counts, weights and pallet details are typed for each container. Generating the packing list from the loading record removes that work.
Dealer credit limits live only in the owner’s head
Salesmen book orders for dealers already past due. A credit check at booking stops the order before the truck is loaded.
What we would build for Morbi businesses.
Usually in this order, starting with whatever the audit ranks first.
ERP, CRM and Business Software Implementation
One record of stock, orders, customers and accounts, set up so your team opens it every day.
Learn moreWeb and Mobile Application Development
Web and mobile apps for customers, field staff and dealers, built to work on ordinary phones.
Learn moreData Engineering and Business Intelligence
Dashboards that answer the owner’s Monday questions without anyone building an Excel sheet first.
Learn moreAPI and System Integration
Tally, WhatsApp, payment gateways, GST portals and your own apps sharing one set of numbers.
Learn moreHow the work runs from Bengaluru for Morbi.
- 01
The audit, by call
A screen-share and a look at the sheets, Tally reports and WhatsApp groups your team uses. No travel needed.
- 02
A written proposal
Scope, what we build first and the cost, agreed in writing before anything starts.
- 03
Build in short rounds
Working screens shared every few weeks. Your team tests them from your own office.
- 04
Go-live, in person when it helps
For data migration and training we can come to Morbi. Travel is agreed in advance.
- 05
Support online
Fixes, changes and hosting handled remotely by the same team that built it.
Software we have built and run.
We don’t claim Morbi clients we don’t have. These are systems our team built; the way we work is the same wherever you are.
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Read the case studyQuestions Morbi owners ask before they call.
Can the software track tile stock by design, grade, shade and batch?
Yes. Each box carries its design, grade, shade and batch, and stock is shown at that level. Dealers and salesmen can then see what can be supplied as a matching lot.
Can our dealers check stock before they order?
Yes. A dealer app shows each dealer the stock and price available to them and takes the order directly. It also shows their outstanding, which cuts the calls to your office.
What happens in the free technology audit?
We look at the software, spreadsheets and WhatsApp groups your business runs on today and write down what works, what slows your team down and what is missing. A demo login, a screen-share or a few screenshots are enough to start. You get a report ordered by priority, and there is no obligation to hire us afterwards.
How much will the software cost?
We don’t publish a price, because it depends on what the system has to do. The audit settles the scope, and the cost goes into a written proposal before any work starts.
Industries we build for in Morbi.
Tell us what your Morbi business runs on today.
Send a short note on the spreadsheets, software or WhatsApp groups your team depends on. We reply the same working day.
- No obligation
- We reply the same working day
- Your details stay private