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GullySystem
Finance and insurance · Software for stock brokers

Track account openings, dormant clients and brokerage sharing around your back office.

Authorised persons and sub-brokers live on the main broker’s ledger exports and a monthly sharing statement, while client calls go unlogged. A client and revenue layer can sit beside those systems and never inside the order-routing terminal. Dormant client codes, stalled account openings and short-paid brokerage then have somewhere to surface. Nothing here touches an order.

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At a glance

Order routing, margin blocks and risk checks run on the licensed terminal from your main broker or the exchange, and they should stay there. Your branch still needs its own books.

Everything else lives in Excel workbooks and in dealers’ phones. Who opened a securities account this month? Which client code went quiet after the quarterly results week? What does head office owe in sharing, and who asked for a callback on Tuesday? Nobody can say without a hunt through three workbooks.

How the work runs today

A new client signs the account opening form, and KYC proof, a cancelled cheque, nominee details and the segment choice travel to the main broker as one bundle. Activation takes days. Meanwhile he rings your branch, not the exchange, asking why the trading app still rejects his login.

Once active, dealers take orders, and clients begin to ask about a ledger balance, a pay-out request, a margin pledge statement or a contract note. Back office mails its reports every morning. Turnover shows who traded. Nobody lists who stopped.

At month end the brokerage-sharing statement arrives, and you tick it against your own trade report, client code by client code, in Excel, usually on a Saturday after the market has closed. Slow work. Short payments hide in it.

Where it breaks

What goes wrong for stock brokers without a proper system.

Account opening files get stuck

A missing signature beside the nominee declaration stalls activation for a week, and by the time the courier returns the corrected form the prospect has already installed a discount broker’s app. Lost for good.

Dormant clients drift away

A client who bought index options every Thursday goes silent in October, and nobody notices until a closure request or a transfer-out instruction lands in January. One phone call earlier would have cost nothing. The holdings walk.

Sharing statements do not match our numbers

Slab rates, reversals, delivery and intraday splits and client code changes make the monthly payout hard to check line by line, so short payments get accepted quietly. Nobody has the hours on a Saturday.

Client requests live in dealers’ phones

Pay-out requests, ledger questions, re-KYC forms and custody queries arrive on WhatsApp in dealers’ personal chats. When a dealer resigns, his whole chat history walks out with the handset, and the open requests go with it. Clients must repeat themselves.

What the software does

What we would build for stock brokers.

Named the way your team already talks about the work. We start with whichever part the audit shows is costing you most.

Account opening tracker

Follow each application from form received to client code issued, stage by stage. If a signature, cancelled cheque or nominee page is absent, the tracker names the gap and prompts the client for it. Stuck files stand out.

Re-KYC and modification requests

Track re-KYC, bank mandate and nominee changes and segment activations per client code, with the form and its stage kept against each one. A lapsed record is listed before the main broker freezes the code.

Dormant and falling-activity list

Build a list from the trade and turnover files that already arrive each morning. It shows client codes whose activity has dropped against their own past pattern, so a dealer phones before the closure form arrives. Quiet codes rank first.

Client request log

Log pay-out, ledger, margin pledge and custody queries by dealer. Each carries an owner and a close date. The time taken to settle every request is kept, so slow desks show up.

Brokerage sharing reconciliation

Compare your expected share by client code, slab and segment with the head office statement. Each gap is listed with the reversal, slab change or delivery-versus-intraday split that explains it. Disputes go back with evidence.

Dealer and sub-broker dashboard

Show new accounts, active client codes and brokerage by dealer and sub-broker, ready before the Monday meeting. Each sub-broker’s dormant codes are listed beside the revenue he brings in. Comparison needs no spreadsheet.

Before you talk to a supplier

A requirements checklist for stock brokers.

What to cover, which reports to ask for and what to put to every vendor, ready to print or save as a PDF.

Open the checklist
Ready product

A product already built for stock brokers.

It is adapted to how your business works before it goes live, and anything your trade needs that it lacks is added then.

Stock Broker Management Software

Application files, client records, review dates, service requests, dormant accounts and commission sharing for retail brokerages and their introducers.

See the product
More products

Other products in the same sector as stock brokers.

Solutions inside

The business modules stock brokers use most.

Each one is also available on its own, or inside a system built for you.

All solutions by area

AI by department

Where AI can help stock brokers.

Each one reads records you already keep, and a person approves every decision.

Services

The services behind it.

Data Engineering and Business Intelligence

Dashboards that answer the owner’s Monday questions without anyone building an Excel sheet first.

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ERP, CRM and Business Software Implementation

One record of stock, orders, customers and accounts, set up so your team opens it every day.

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Business Process Automation

Approvals, reminders, follow-ups and reports that run on their own instead of on someone remembering.

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Cybersecurity and Application Security

Logins, roles, backups and data exposure checked, so a staff exit or a lost phone is not a crisis.

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All our other services

Guides

Written for stock brokers.

Practical notes on running the business, not product marketing.

Excel or Software for a Sub-Broker Office: What Each Handles Well

Where Excel still works for an authorised person or sub-broker, and where account openings, dormant clients, requests and sharing statements need a system.

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How it works

How the work runs from Bengaluru for your city.

  1. 1

    The audit, by call

    A screen-share and a look at the sheets, accounting reports and WhatsApp groups your team uses. No travel needed.

  2. 2

    A written proposal

    Scope, what we build first and the cost, agreed in writing before anything starts.

  3. 3

    Build in short rounds

    Working screens shared every few weeks. Your team tests them from your own office.

  4. 4

    Go-live, in person when it helps

    For data migration and training we can come to your city. Travel is agreed in advance.

  5. 5

    Support online

    Fixes, changes and hosting handled remotely by the same team that built it.

Our work in this sector

Software we have built and run in this sector.

Published with the client’s agreement, with what was built and what changed.

All case studies
Microfinance and Self Help Groups

Vikasa RDO: making SHG loan recovery auditable

Loan proposals, recoveries and commissions sit on one record, with a person attached to every state change, so a business handling a bank’s money can show where each rupee went.

Read the case study
Common questions

Questions stock brokers ask before they call.

Can you build us a trading app?

No. Order routing and trading terminals need exchange approvals and stay with your main broker. Our work is the client, request and revenue systems that sit around them, built for the branch.

Can brokerage income go to the accounting software?

Not built in. An export of sharing received, matched to the month’s statement and shaped for your ledger package, can be added to the build and priced separately.

Can it read the files our main broker sends each day?

Yes, where back office hands you trade and ledger reports as Excel or CSV. Activity is worked out per client code from those files. The trading system itself is never touched.

Should we just use the broker’s CRM?

Try it first if your main broker supplies one that covers leads and requests. Where it falls short on dormant client follow-up or sharing checks, name the missing step and we will scope the gap.

How is a broker’s client and revenue layer priced?

Branches, sub-brokers and dealers using it count, plus whichever of the account opening flow, dormant client lists and brokerage reconciliation come first. Back office report formats to import add work. It stays apart from order routing.

What should a broking firm collect before kickoff?

Gather the account opening checklist, a sample back office export, the dormant client report, the brokerage sharing statement and your request log. A branch head, an operations lead and a reconciliation owner should review screens.

Does the firm keep its client and revenue data if we stop?

Yes. Account trackers, request logs and reconciliations are the firm’s, along with the code behind them. The firm only has to ask for an export. One team builds it and supports it. Servers are with GullySystem, with another host possible.

What happens after I share my requirements?

An engineer reads what you send and replies within one business day. We then look at the software, spreadsheets and WhatsApp groups your business runs on today and write down what works, what slows your team down and what is missing. A demo login, a screen-share or a few screenshots are enough. You get a short written summary ordered by priority, with no obligation to hire us afterwards.

How much will the software cost?

We don’t publish a price, because it depends on what the system has to do. That first review settles the scope, and the cost goes into a written proposal before any work starts.

In Bengaluru

Bengaluru areas with many stock brokers.

Across India

Cities where stock brokers are common.

Related

Related industries.

Category

Part of a wider group.

Talk to us

Tell us how your business runs today.

A few lines on your spreadsheets, software and WhatsApp groups is enough. We reply the same working day.

What happens after you share your requirements

  1. A senior engineer reads your answers. Nobody phones first.
  2. Within one business day you get a written note: what we understood, what we would start with, and the questions we still have.
  3. If it fits, a proposal follows with the order of work, what we need from you and what you receive at each step.
  4. No call is booked and nothing is paid until you have read the note. Your details stay with us.

Start with your requirements

Seven short steps that tell us what you need. A senior engineer reads them before anyone gets in touch.

Share your requirements